Blinds & Shades Market Size, Share & COVID-19 Impact Analysis, By Type (Blinds and Shades), By Application (Residential and Commercial), and Regional Forecast, 2023-2030

The global blinds & shades market size was valued at USD 6.12 billion in 2022 and is projected to grow from USD 6.44 billion in 2023 to USD 9.10 billion by 2030, exhibiting a CAGR of 5.06% during the forecast period.  

Blinds & shades are the leading window covering categories worldwide, most notably in the North America and Europe markets. These window treatments are typically preferred over other coverings, owing to their tidy/neat appearance and superior ability to control the light entering an indoor space. Blackout products are witnessing increased adoption worldwide. The rising number of individuals suffering from sleep-related issues (most notably in the U.S.) worldwide paired with their increasing need to block a significant amount of sunlight from entering their bedrooms is favoring the global blinds & shades market growth. Blackout window treatments are available in a range of cordless and corded styles for doors and windows, including roller shades, Roman blinds, mini, vertical, temporary, and cellular. The accelerating adoption of blackout window treatments will likely increase the global market share in the forthcoming years.

COVID-19 IMPACT

Severe Supply Chain Disruptions amid COVID-19 Pandemic to Slow Down Market Growth

The COVID-19 pandemic has been disrupting supply chain operations in several industry verticals with a temporary slowdown of residential & commercial projects across countries, negatively impacting product sales. Strong distribution channels are likely to assist industry participants in minimizing the impact of the COVID-19 pandemic on their businesses. For instance, Mac Blinds, an Indian blinds manufacturer, has more than 100 dealers specializing in distributing its products countrywide. Such a robust distribution network not only facilitated the company’s ability to extend its geographical reach but also enabled it to stay competitive amid the COVID-19 crisis. The global market is expected to witness pre-pandemic sales patterns in the forthcoming years with the resumption of production and sales activities across countries.

LATEST TRENDS

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Rising Preference for Fireproof Window Treatments to Favor Industry Expansion

The rising prevalence of fire-related hazards at workplaces and residential buildings worldwide contributes significantly to the demand for fireproof window treatments. In general, fire-retardant fabrics can be classified into two major categories, coated fabrics and inherently flame-retardant fabrics. Inherently, flame-retardant fabrics refer to materials that are naturally fire-retardant. This type of fabric is typically used in education, hospitality, care homes, healthcare, or other commercial environments where regular washing of window treatments is important.

Some of these inherently flame-retardant fabrics are ideal for infection control in healthcare environments as they can be washed at temperatures higher than 71°C, the recommended thermal disinfection temperature. These fabrics find application in blankets, wall coverings, bedding, stage curtains, upholstery, sheers, curtains, and blinds. The typical characteristics associated with fire retardant fabrics are high dimensional stability, superior color tone, extremely low fume toxicity in fire, anti-mold, and high abrasion & tear resistance.

DRIVING FACTORS

Increasing Adoption of Green/Environment-friendly Window Treatments to Drive Market Growth

The rising popularity of green buildings worldwide will likely surge the demand for environment-friendly coverings in the near future, thereby contributing significantly to the global market size. The rising concerns regarding energy efficiency & consumption in buildings worldwide increase the need for green buildings, surging the demand for environment-friendly window treatments in the foreseeable future. In April 2022, SOMFY, a French group of companies manufacturing blinds & awnings, garage doors, and entrance gates, introduced the Li-ion solar panel, a device designed to power motorized (wire-free) window blinds & shades. The company claims this product is a greener, more sustainable alternative to power window coverings (motorized window treatments) as it utilizes renewable solar energy and has been designed to reduce maintenance costs. Given the rising popularity of smart window coverings worldwide, prospective industry participants will likely focus on developing innovative and maintenance-free window coverings in the foreseeable future.

Rising Popularity of Smart Products to Favor Market Expansion

The growth of the smart homes market, most notably in North America and Europe, is creating a conducive environment for industry participants to exploit. Various studies suggest that the U.S. has the world’s most significant number of smart homes and is likely to have over 60 million smart homes by 2022. Smart window covering companies are expected to target the U.S. market in the coming years, given the increasing adoption of connected devices in the country.

Power over Ethernet (PoE) has emerged as one of the latest technologies in the industry. The PoE technology enables control throughout commercial and residential buildings over multiple devices. In June 2021, Somfy Systems Inc., a U.S.-based manufacturer of automatic control systems for window coverings, unveiled the Somfy Power over Ethernet (PoE) Touch Panel Room Controller range. The new range was designed to allow users control over motorized draperies, shades, and other window coverings across high-end commercial buildings such as conference rooms, hotel suites, and residential buildings. With manufacturers focusing on enhancing the end-user experience, PoE technology is likely to gain widespread adoption in the near term. Such technological innovations highlight the increasing demand for smart products worldwide.

RESTRAINING FACTORS

Presence of Substitutes in Window Treatments to Hamper Blinds & Shades Demand

The increasing availability and rising popularity of other window treatments/coverings hamper product demand worldwide. Curtains & drapes are the major product substitutes globally. Shutters, window awnings, window quilts, and exterior solar window screens are the other major substitutes for these products worldwide. Window quilts are typically marketed as an alternative to cellular shades worldwide. Both cellular shades and window quilts demonstrate similar characteristics when it comes to insulation.

Shoji panels are traditional Japanese-designed screens. They are becoming increasingly popular worldwide owing to their practical advantages. Unlike blinds or drapes, shoji panels do not darken the room when they are closed as they allow soft light to penetrate their surface while still providing privacy. Shoji panels are becoming increasingly popular in both residential and commercial applications. From a manufacturing standpoint, the increasing popularity of shoji panels in Asian countries could pose a threat to businesses worldwide.

SEGMENTATION

By Type Analysis

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Increasing Demand for Hard Materials in Window Treatments to Trigger Demand for Blinds

Based on type, the market is segmented into blinds and shades.

The blinds segment is expected to witness significant growth over the forecast period. As blinds are manufactured using hard materials, such as aluminum, wood, and polyvinyl chloride (PVC), they are usually more durable than shades. In this respect, blinds are experiencing an increase in installations in high-traffic areas such as living rooms or hallways. Amid intense competitive rivalry, key players operating in the blinds category are likely to focus on developing fabrics featuring non-toxic/natural materials. In this respect, 100% recycled polyester blinds made using polyethylene terephthalate (PET) bottles are expected to witness increased adoption, most notably across European markets, in the forthcoming years.

Insulated cellular shades are witnessing accelerated adoption worldwide, given the rising consumer awareness regarding heat loss through residential windows. Tightly insulated cellular shades are known to reduce heat loss through windows by approximately 40%, equating to roughly 10% of heating energy savings. Prominent cellular shade manufacturers worldwide are likely to market their products by educating customers regarding the effectiveness of cellular shades when it comes to increasing the R-value (a measure of thermal resistance) of windows in the coming years.

By Application Analysis

Increasing Popularity of Non-toxic Treatments to Accelerate Product Demand for Residential Installations

Based on application, the market is segmented into residential and commercial.

While blinds & shades are more common in commercial spaces, other window coverings, such as curtains & drapes, are popular in residential applications, notably in Asian countries. Certain product categories, such as metal and vinyl vertical and horizontal blinds, are more commonly employed in rental housing compared to owner-occupied homes, where faux-wood and real-wood window coverings are more common.

To exploit the business opportunities in the commercial space, market players can offer customized window coverings to their customers. In this respect, prospective manufacturers are expected to offer a range of window treatments that align with the color scheme of a company’s brand logo to make these coverings a natural extension of a commercial space/building, in the foreseeable future. The residential segment is predicted to grow at a CAGR of 5.55% during the forecast period (2023-2030). Sustainable window treatments are witnessing increasing adoption in residential buildings worldwide. Various studies suggest that non-toxic window coverings are safe for homes with children and pets.

REGIONAL INSIGHTS

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Based on geography, the market is categorized into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

North America emerged as the largest market in 2022. North America houses some of the world's leading manufacturers, who operate internationally and offer well-designed, functional, and high-quality home furnishings. Key market players, including Hunter Douglas N.V. focus on delivering sustainable, eco-friendly, and energy-efficient window coverings in North America. Prospective companies can utilize the franchise opportunities offered by companies such as Home Franchise Concepts, LLC (through Budget Blinds, LLC.), a U.S.-based franchisor operating in the home services category, and Made in the Shade Blinds & More, another U.S.-based franchisor.

The Europe market was valued at USD 1.89 billion in 2022. The increasing adoption of environment-friendly window treatments across European countries is fueling blinds & shades demand across emerging markets such as Scandinavia and the Czech Republic. External blinds are being increasingly preferred across European markets, notably in the Czech Republic. The increasing demand for external blinds in Europe is attributable to the rising consumer awareness regarding the benefits of external shading.

According to Dallan S.p.A., an Italy-based machining company, external venetian blinds have been increasingly installed in commercial buildings across Central Europe over the recent past and are gaining popularity in international markets such as China and Austria. Frequent weather changes across European countries create a strong demand for a wide variety of window coverings. For instance, the Scandinavians are known to place more emphasis on the stability and durability of blinds and typically install them on firm/rigid guiding rails due to harsh weather conditions. 

Asia Pacific is also expected to have significant growth due to a variety of environment-friendly unique window treatments that are popular across Asian markets. For instance, Sudare (also called misu) are traditional Japanese blinds or screens that are used in a sizable number of Japanese homes to protect the openings of a building from rain, sunlight, and insects. These shades/screens feature slats made of decorative bamboo woven with a simple string. However, the rising preference for such traditional window treatments is likely to impede the demand for other blinds & shades in Japan during the forecast period. At a macro level, rapid urbanization across Asian countries, such as India and Singapore, is likely to encourage industry participants to penetrate the Asian market in the coming years.

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South America and the Middle East & Africa are significant contributors to the global market. Brazil is expected to lead the South American market over the forecast period backed by increasing consumer preference for wood blinds. As vibrant colors and bold patterns can be observed throughout interior designs and textiles across South America, notably Brazil, Brazilian-inspired window treatments are expected to witness increased adoption in the near term. In recent years, prominent industry players have focused on establishing partnerships with local industry innovators and clients in the Middle East & Africa. For instance, in September 2019, Royal Blinds showcased its innovative blinds & shades at 'INDEX 2019', a popular interior design event in the Middle East & Africa, to establish partnerships with industry clients, prospective customers, and other industry innovators.

KEY INDUSTRY PLAYERS

Product Innovation to Facilitate Industry Players to Achieve Greater Brand Reputation

Leading market players have been launching innovative shades over the years to further strengthen their competitive position. For instance, in July 2020, Hunter Douglas N.V. launched its new line of shades under the Pirouette Clearview Shadings brand. According to the company, these modern shades have been designed to provide light control while offering a virtually unobstructed view of the outside. The company claims that the Pirouette Clearview Shadings provide individuals with total privacy and a clear view based on their preferences.

Internationally reputed market players, including Hunter Douglas N.V., are likely to launch innovative products in the coming years, backed by their strong brand reputation and an established consumer base worldwide. Given the rising threat of substitute window treatments, it is imperative for internationally reputed, prospective, and domestic industry participants to innovate their product offerings to stay competitive in the increasingly competitive landscape.

LIST OF KEY COMPANIES PROFILED:

• Hunter Douglas N.V. (Netherlands)


• Springs Window Fashions (U.S.)


• Insolroll Window Shading Systems (U.S.)


• Polar Shades Sun Control (U.S.)


• The Shade Store, LLC (U.S.)


• Decora Blind Systems Ltd. (Ireland)


• Norman Window Fashions (U.S.)


• Mac Blinds (India)


• Johnson Blinds (India)


• Vista (India)

KEY INDUSTRY DEVELOPMENTS:

• January 2023: Hunter Douglas, a Netherlands-based custom window coverings manufacturer, announced that consumers could save up to USD 1,200 on Hunter Douglas Duette Honeycomb Shades. The incentive is a part of the federal tax credit, which supports purchasing energy-efficient products.


• October 2022: Stoneside Blinds & Shades, a U.S.-based window treatment brand, announced “6 Months Same as Cash,” its new offer. This offer allows customers to purchase new, professionally installed window treatments with multiple options. It also allows customers to buy new window treatments without paying until six months after placing the order.


• October 2022: Budget Blinds, a U.S.-based window covering company, launched its anniversary campaign celebrating its 30 years of service. Under the campaign, the brand launched a social media content series offering insights into home design inspiration trends.


• November 2022: SmartWings, a U.S.-based company offering blinds and shades, announced that it is crowdfunding for its customizable Nano smart blinds, which feature thread connectivity, Bluetooth, and support for smart home ecosystems, including Amazon Alexa and Apple HomeKit. The products also feature intelligent settings such as blind closing or opening with sunset or sunrise, opening to a set position and linking various units to be controlled as one.


• August 2022: Inflector India, a startup specializing in heat barrier technology, launched its new range of heat barrier blinds and solar shades. According to the company, these new products save energy by reflecting and filtering sunlight.

REPORT COVERAGE

An Infographic Representation of Blinds and Shades Market

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The global blinds & shades market research report analyzes the market in-depth and highlights crucial aspects such as prominent blinds & shades companies, product types, and applications. Besides, the report provides insights into the market trends and highlights significant industry developments. In addition to the aspects mentioned earlier, the report encompasses several factors contributing to the market growth in recent years.

Report Scope & Segmentation