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The global Unified Communication as a Service (UCaaS) market size was valued at USD 32.01 billion in 2023. The market is projected to grow from USD 36.33 billion in 2024 to USD 107.51 billion by 2032, exhibiting a CAGR of 14.5% during the forecast period. The U.S. UCaaS market is anticipated to grow significantly, reaching an estimated value of USD 43,199.5 million by 2032, driven by the adoption of distributed workforces and remote work approaches.
Unified Communications as a Service (UCaaS) is a cloud delivery service model that provides communication & collaborative application services via telephony, video, and chat channels. Unified Communication as a Service helps people to carry communication service across the globe without considering geographic and device boundaries. It helps to boost employee productivity and improve customer satisfaction.
Businesses worldwide are adopting Unified Communication as a Service platform to leverage services such as video & audio conferencing, messaging, and other collaboration tools. The advancement in cloud infrastructure has extensively driven the demand for unified communication services.
Also, the increasing adoption of the Communications Platform as a Service (CPaaS) and Application Program Interfaces (APIs) are expected to drive the growth of this market. Further, innovative technologies such as Artificial Intelligence (AI), Machine Learning (ML), voice assistance, and others empower unified communication services.
Since the beginning of the COVID-19 pandemic, organizations globally shifted to remote working platforms to safeguard employee safety and diminish the COVID-19 spread. Since employees worked from their homes, there was a sudden rise in demand for online communication and collaboration platforms equipped with advanced technology. The impact of the COVID-19 on the market has been impartial, with components witnessing slight declining demand across the region during the pandemic.
Integration of Unified Collaboration Tools with Programmable Capabilities is an Emerging Trend
Key market players utilize various tactics to provide end-users with effective communication and collaboration tools and subscription models depending on usage and user.
As a result, the Unified Communication as a Service portfolio is augmented with innovative features, services, and functionalities. Further, key players have initiated integrating programmable communication and collaboration capabilities into their current UCaaS offerings. These strategies would assist providers in catering to customized demand across industries such as government, healthcare, and corporate.
UCaaS platforms offer a suite of communication and collaboration tools, including voice calling, video conferencing, instant messaging, presence, file sharing and screen sharing. These features enable seamless communication and collaboration among employees, regardless of their locations or devices, improving teamwork and productivity.
Moreover, key companies, such as Cisco System, Inc., Nice Ltd., and others, are widening their offerings by integrating with capabilities such as Communications Platform as a Service (CPaaS), Contact Center as a Service (CCaaS), and others. The integration and convergence of unified communication services with programmable capabilities are likely to drive the Unified Communication as a Service market growth.
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Adoption of Distributed Workforce and Remote Work Approaches to Accelerate Demand
The increasing adoption of smart mobile devices and advancements in collaboration tools enable remote work and distributed workforce strategies. Also, organizations are implementing a ‘Bring Your Own Device’ (BYOD) policy across their business units. This strategy will assist organizations in increasing productivity, improving internal communication, and eliminating additional costs. For instance, according to Bitglass data, around 85% of companies already permitted their employees to Bring Your Own Device (BYOD) environments for employees and partners. UCaaS platforms integrate multiple communication channels into a single unified interface, allowing remote workers to access all communication and collaboration tools from a centralized dashboard or application. This unified experience enhances productivity, efficiency, and user experience for remote workers by reducing the need to switch between multiple applications or platforms. This would create market opportunities for key players to expand their product offerings.
Rising Usage of API-driven Programmable Communication to Aid Market Growth
Business applications are enabled with audio, messaging, programmable video, and other services to automate the communication process. These built-in features enable developers to focus on the application's most important key aspects. Thus, the market will likely show exponential growth due to the increasing significance of API-driven programmable communication features. For instance,
Data Security Concerns and Regulatory Risks to Restrict Adoption
Data security and compliance are significant concerns in UCaaS environments, particularly regarding the protection of sensitive communication data and adherence to regulatory requirements. Organizations may be hesitant to migrate sensitive or confidential communication to the cloud due to concerns about data privacy, inscription, access control, and compliance with industry regulations. Ideally, Unified Communication as a Service (UCaaS) providers should offer security to organizations’ data through their own severely controlled data centers. However, not all unified communication service providers possess data centers. This might result in concerns regarding data security breaches and regulatory risks. The lack of remote backups and various power sources may also impact business risk and compliance laws. Also, reselling services hosted at a third-party data center is a major security concern limiting unified communication service adoption.
Telephony Segment to Grow Rapidly Backed by Cloud Service
Based on component, the market is segregated into telephony, unified messaging, collaboration platforms, conferencing, and others (reporting & analytics).
Among these, the telephony segment is likely to hold the major share of the market. Owing to the transformation of the enterprise communication infrastructure, the demand for cloud (IP) telephony is escalating. The market's growth has been assisted by enterprises switching from traditional PBX telephone systems to Voice over Internet Protocol (VoIP) solutions.
Advanced collaborative tools empower employees to work efficiently. These tools augment employee productivity by aligning with each team member. Also, the adoption of remote working is likely to drive the adoption of collaboration tools. According to Gartner, by the end of 2021, 51% of global knowledge workers will be working remotely.
Adoption of Conferencing Services to Drive Hosted/Cloud Services Segment Growth
Based on delivery model, the market is bifurcated into managed services and hosted/cloud services.
The hosted/cloud services segment is likely to dominate the market. Innovative cloud services, such as cloud-based conferencing and cloud telephony, are the key factors driving the adoption. Managed services include features such as customizations, dashboards, multiple functions, analytics, portals, and others. Owing to this, managed service market size is likely to grow with a significant CAGR during the forecast period.
Small and Medium-Sized Enterprises Segment to Grow with a High CAGR Fueled by IT Spending
Based on enterprise type, the market is bifurcated into small and medium-sized enterprises and large enterprises.
Small and medium-sized enterprises segment is projected to exhibit a significant CAGR, even after being impacted by the COVID-19 pandemic. According to IDC, small and medium firms have concentrated their total IT spending by 4.9% and 2.7%, respectively. This alteration in IT spending is projected to lead to a gradual transition by SMEs from traditional applications to cloud-based UCaaS.
Most large enterprises, on the other hand, have adopted approaches, such as work from home, Bring Your Own Device (BYOD), and remote working. These approaches rely on advanced collaborative communication. Thus, the large enterprise segment is likely to fuel the Unified Communication as a Service market growth significantly.
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Digital Transformation & Remote Working to Favor Growth of IT & Telecommunication Segment
By vertical, the market is segmented into BFSI, IT and telecommunications, IT-enabled Services (ITeS), education, retail and consumer goods, government and defense, healthcare, and others (media and entertainment, manufacturing).
Among them, the IT & telecommunication segment is likely to hold the major share of the market. The growth is due to businesses’ digital transformation that has led to the robust adoption of cloud-based unified communication services. Also, work from home, remote working, and others further stimulate the demand for IT-enabled services across the sector. Hence, IT and telecommunication is a significant segment contributing to the growth.
The retail and consumer goods segment is likely to hold a significant market share owing to the adoption of unified communication services to enhance customer experience. The technology is helping retailers to enhance their customer interaction through a cost-optimized and collaborative platform. Such advantageous factors drive growth across the retail and consumer goods industry.
Geographically, the market is segmented across five major regions, North America, Latin America, the Middle East & Africa, Asia Pacific, and Europe.
North America Unified Communication as a Service (UCaaS) Market Size, 2023 (USD Billion)
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North America holds a major global Unified Communication as a Service market share, owing to the adoption of advanced business communication services. End-use enterprises across this region have already adopted services such as video & audio conferencing, chat, mail, voice, and others, as an integrated part of their operations.
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The adoption of trends, such as ‘Bring Your Own Device’ (BYOD), tele-presence systems, and others are the key factors driving the growth of the market in the region. Apart from this, the presence of key players such as IBM Corporation, Verizon Communication Inc., Google LLC, Avaya Inc., and others are further supporting the growth.
Europe is likely to exhibit moderate growth during the forecast period. The growth is owing to the adoption of communications tools, usage of pay-per-use model, increasing mobility trends, and others across the education and healthcare sector. Additionally, the popularity of cloud communication is further stimulating the demand for unified communication across European countries.
Asia Pacific is likely to grow with the highest CAGR during the forecast period. The growth is owing to the increasing demand for internet-based communication services across small and medium enterprises. Communication services, including Voice over Internet Protocol (VoIP), audio & video conferencing, are highly adopted across countries such as India, South Korea, China, Japan, Oceania, and others. Also, the large cloud traffic across the region is likely to drive the demand for Unified Communication as a Service services.
The growing demand for advanced collaborative tools and the rising adoption of remote working are the key factors driving the market across Latin America. The Middle East is anticipated to be the most opportunistic region for the market to grow, owing to adopting Unified Communication as a Service based on the cloud platform.
Collaborations and Partnerships are Key Strategies Adopted by Players to Advance their Offerings
Key players primarily focus on completing strategic collaborations and partnerships to enhance their UCaaS product and service portfolios. Besides, investment across customized product and service launches is helping key companies to strengthen their market positions. In the scope of the study, we have included a few key players and their offerings, such as UCaaS solutions and services by Wipro Limited, Unified Communications Solutions & UCaaS Platform by Tata Communications Limited, Unified Communications as a Service by RingCentral, and others. Further, companies have extended their partnerships with cloud service providers to optimize performance.
KEY INDUSTRY DEVELOPMENTS:
An Infographic Representation of Unified Communication as a Service (UCaaS) Market
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The research report provides a detailed analysis of the market and focuses on key aspects such as leading companies, product types, and prominent applications of the product. Besides this, the report offers insights into the market trends and highlights key industry developments. In addition to the aforementioned factors, it encompasses several factors that have contributed to the growth of the market in recent years.
ATTRIBUTE | DETAILS |
Study Period | 2019-2032 |
Base Year | 2023 |
Estimated Year | 2024 |
Forecast Period | 2024-2032 |
Historical Period | 2019-2022 |
Unit | Value (USD billion) |
Growth Rate | CAGR of 14.5% from 2024 to 2032 |
Segmentation | By Component
By Delivery Model
By Enterprise Type
By Vertical
By Region
|
Fortune Business Insights says that the global market value stood at USD 32.01 billion in 2023.
By 2032, the market size is expected to reach USD 107.51 billion.
The market is expected to grow at a CAGR of 14.5% during the forecast period (2024-2032).
The hosted/cloud services segment is expected to lead the global market share during the forecast period.
The increasing adoption of remote work and distributed workforce approaches is expected to drive the growth of the market.
Cisco Systems, Inc., RingCentral, Inc., Microsoft Corporation, Zoom Video Communications, Inc., and others are the major players in the global market.
North America holds the major market share.
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