Blazer Jacket Market Size, Share, and Analysis By Type (Blue Worsted Serge and Flannel, and Hopsack), By End-User (Men And Women), By Distribution Channel (Online And Offline), and by Regional Forecast, 2024-2032

Blazer jackets, also known as suit jackets, are fashion apparel ware with designs and patterns, which can be formal and informal, usually used in winter to protect against cold weather. The pricing of blazer jackets varies according to different companies and materials. These jackets can be from designers or brands with a large variety in color, texture, and others.

 The blazer jacket market is driven by extremely cold weather in different countries. With the rise in demand for such apparel, people focus on warm materials that can cover against cold and avoid layering clothes. Antarctica, Greenland, Finland, Canada, Russia, and Norway are some of the coldest countries in the world. For example, Antarctica's average annual temperature ranges from about −10°C on the coast to −60°C at the highest parts of the interior.

The rise in fashion among GenZ is a major driving factor for the blazer jackets market. The new generation focuses on looking trendy and up-to-date in a fashion sense and is rising as the importance of being fashionable is increasing among the new generation. GenZ is highly influenced by appearance as it denotes status for them, and fashion is one of that, as it boosts their confidence and helps them to establish their identities.

• For instance, according to a survey by BoF (The Business Of Fashion), around  89 percent Gen-Zer said they get a boost in confidence because of fashion. In comparison, 82 percent said it helps them to identify their identities.

Impact of COVID-19 on the Blazer Jacket Market

COVID-19 negatively impacted the blazer jacket market as the population focused more on basic amenities than fashion and others. The pandemic resulted in total lockdown globally with governmental rules and regulations. Markets were entirely shut down; however, the online market was functioning to an extent with delay in delivery as the logistics and supply chain was highly affected because of the regulation and social distancing worldwide. People were all working from home, so the need for fashion apparel like blazer jackets was less in demand because of no social contact and public appearance.

• For instance, according to the Centre for Economic Policy Research, in 2020, the total working from home was estimated at 557 million, accounting for 17.4% of the world's employment


• PVH Corp.(Phillips-Van Heusen Corporation) 2020 revenues declined 28% to USD 7.1 billion due to COVID-19, according to the annual report of the company FY 2020.

However, with people getting back to work and adapting new normal, increasing social appearance raises the demand for blazer jackets after the upliftment of lockdown and adapting the new normal.

• For instance, according to a survey of BoF(The business of Fashion ) in 2022, 15% of fashion executives expect an increase in prices by 10% or more in 2022

Key Insights

The report will cover the following Key Insights:

• Market Dynamics (Drivers, Restraints, and Opportunities)


• Impact of COVID-19 on the blazer jacket market


• Recent Industry Developments in the blazer jacket market – Product Launch, Merger & Acquisition, Joint Venturing, and Partnership & Expansion.


• Parent Market/Related Market Overview


• Competitive Analysis

Analysis by Type

Blue worsted serge is the most demanded product in the blazer jacket market and is expected to dominate because of high demand. The blue worsted serge is a type of twill fabric made up of two up, two down, and both sides weaved pattern. It is used highly for formal and informal clothing, mainly for military uniforms, trench coats, suits, and woven fabrics.

The blazer jacket of blue worsted serge is likely to have a long duration period and less maintenance than others. The blue worsted serge is less expensive than fannel and hopsack with a large variety of patterns; primarily, the fabric is dyed in navy blue, which is the usual form of the product.

Analysis by End-User

The end user segment is segregated into two segments: Men and Women. The men's segment is expected to dominate the blazer jacket market as the increasing demand for official uniforms and formal & informal clothing among men is increasing. Men with dominance in the employment rate and are more office-going than women act as a major driver for the men's segment

• For instance, according to the ILO(International Labour Organisation) study, the global labor force participation rate of men is 72%. In contrast, women still lack a lot in employment and need more participation in the workforce.

Analysis by distribution channel

The online segment is expected to dominate the sales distribution segment because of the rise in the e-commerce industry in the apparel segment. Online sales distribution is rising because of the young population's involvement in the online purchasing pattern.

Key players in the e-commerce market like Amazon, E-bay, Myntra, Flipkart, and others giving extensive offers, discounts, and sales events, encouraging the demand for the adoption of E-commerce amongst the population

• According to Business standards, a total of USD 3.5 billion was generated by the key players of E-commerce in the first four days of festival sales in India.

Regional Analysis

The Asia Pacific region is expected to be a significant player in the blazer jacket market. The density in the population and high fashion adaptable population with a high rate of the young generation will act as a driver for the blazer jacket market.

The Asia Pacific is a blend of weather and climate, accelerating the demand for blazer jackets. The winter in Asian countries lasts from two to four months, and autumn from two to three months which acts as a driving factor for the blazer jacket market.

Key Players Covered

The report will include the profiles of key players, such as Aditya Birla Group, Prada, Burberry, PVH corp(Phillips-Van Heusen Corporation), Raymond Ltd., Louis Vuitton, Tom Ford, Dolce&Gabana, Versace, Canali, others.

Segmentation

Key Industry Developments

• In January 2022, Aditya Birla Fashion and Retail Ltd acquired 51 % of the majority shareholding in the brand 'Masaba' owned and promoted by famous Indian designer Masaba Gupta


• In May 2019, Raymond launched a new innovative blazer called 0-degree fabric, used for blazers and was wrinkle-resistant, and can additionally absorb sweat.


• In May 2019, PVH Corp. (Phillips-Van Heusen Corporation) acquired gazal corporation limited to expand the business and global reach.