Low- and No-Calorie Soda market size, share & industry analysis, By Type (Artificial Sweetener, Natural Sweetener), By Distribution Channel (Supermarkets/Hypermarkets, Departmental Stores, Online Retail Stores, Others) and regional Forecast, 2024-2032

The increasing consumer shift from sugary beverages to healthier alternatives is anticipated to drive the market of low- and no-calorie soda in the forthcoming years. The increasing concern over obesity and other lifestyle-related diseases such as diabetes, heart strokes is encouraging consumers to choose healthier food options such as natural and low-calorie beverages.

New product launches and re-launch of products with attractive packaging and in healthier version is the most adopted strategy by prominent market players to attract consumers. For instance, in 2018, The Coca-Cola Company has expanded its diet coke range by the launch of two different flavors viz, Blueberry Acai and Strawberry Guava. Likewise, in September 2017, Coca-Cola launched limited-edition can design, which were inspired by fashion, music, and travel attracted to the brand’s 4.1 million weekly consumers and attracted new consumers as well.

Low- and no-calorie sodas are popular beverages worldwide, especially among people who want to reduce their sugar or calorie intake. The rising awareness about the adverse effect of sugary beverages on health is a favorable factor for market growth. The lack of negative impact of the sugar tax on low and no-calorie carbonated beverages is anticipated to drive the low- and no-calorie market in forthcoming years. The World Health Organization (WHO) is inspiring governments to control obesity among children by announcing sugar taxes on sugar-sweetened soft drinks. This increase in sugar tax impacts regular carbonated drinks negatively. Nevertheless, producers' sales of low- and no-calorie soda are not affected because of their any or very low sugar content. These reasons are encouraging soda producers to manufacture low and no-calorie soda which is predicted to drive the market in forthcoming years. The rising population of natural sweeteners containing low- and no-calorie soda along with the easy availability of the product is expected to boost the sale of the product. For instance, in November 2017, The Coca-Cola Company announced the launch of soda sweetened solely by stevia.

The increasing popularity of natural fruit juices and vegetable juices is anticipated to hamper the market growth in forthcoming years. The rising health consciousness among consumers is dragging them towards natural fruit and vegetable juices, especially freshly prepared juices that are anticipated to restrain the market growth. 

Key Players Covered:

The prominent players operating in the global low- and no-calorie soda market are The Coca-Cola Company, PepsiCo Inc., Dr. Pepper Snapple Group, Kirin Holdings Company, Limited, Zevia, Cott Corporation, Polar Beverages, and Others.

Artificial sweetener containing low and no-calorie soda is expected to hold a major market share. The increasing popularity of artificial sweetener containing low-calorie soda due to its unique and refreshing taste and low price compared to natural sweetener containing soda is anticipated to propel the sale of artificial sweetener containing soda. Moreover, the rising health consciousness among consumers along with the increasing demand for natural ingredients containing products among fitness enthusiasts is predicted to boost the demand for natural sweetener containing low and no-calorie soda. 

Hyper and supermarket are anticipated to hold significant market share in the sale of low and no-calorie soda. The physical display of low and no-calorie soda in the stores permits consumers to scan product details and ingredients. Additionally, the availability of a wide range of products offered by different brands allows buyers to compare and pick the best product. The various offers and discounts offered by such stores are anticipated to boost the sale of the product through them.

Regional Analysis:

North America is anticipated to hold a prominent share in the global market of low- and no-calorie soda. The increasing demand for low- and no-calorie food and beverages due to rising obesity among the population is anticipated to drive the product sale within the region. The 2015 Dietary Guidelines for Americans and the American Heart Association recommend limiting dietary intake of added sugars, in part, by avoiding soft drinks and other sugar-sweetened beverages. Numerous policy initiatives have been implemented such as taxing the purchase of soda to reduce sugar-sweetened beverage consumption at the population-level and to fund health promotion programs. As a result of the widespread public awareness of the sugar content, caloric burden, and adverse health consequences of regular soda, diet soda or low- and no-calorie soda has become an increasingly common substitute in the United States.

Asia Pacific is anticipated to witness substantial growth in the global low- and no-calorie soda market. The increasing interest of multinational companies to Asian countries such as India, Japan, and Australia to increase their consumer base is anticipated to drive the market in forthcoming years. For instance, in July 2018, The Coca-Cola Company introduced Coke No Sugar in the Australian markets. Similarly, in April 2018, the company announced the launch of zero sugar variant of Thumps Up. The consumers in countries such as India, China are adopting western culture and lifestyle, which enables buyers to be health-conscious in daily life and to opt for healthy and low-calorie containing beverages which are expected to boost the demand for low- and no-calorie soda.

Segmentation

Key Industry Developments:

• In October 2019, The Coca-Cola Company confirmed that company will be launching Coca-Cola Zero Sugar with cherry and vanilla flavors in the United States in February 2020.


• In January 2019, UK-based Dalston's has added a new low-calorie range to its soft drinks line-up as it looks to appeal to health-conscious consumers.