Muffins market size, share & industry analysis, By Type (Artisanal or in-store Muffins, Packaged Muffins), By Taste (Sweet, Savoury), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail) and regional Forecast, 2024-2032

The global muffins market is observing a significant growth owing to the growing inclination of consumers towards innovative food products. Muffins are single serve, baked products that are made using dough, with or without eggs, sugar and other ingredients. The recent trend of using healthy bakery ingredients such as whole grains and sugar substitutes for making muffins has propelled its demand among the consumers. Further, the rise in utilization of minimally-processed and natural ingredients in the muffins has boosted its market growth.

The recent rise in experimenting with the food by the consumers has led to the growing popularity of savoury muffins among the consumers. Their changing preferences and taste has made them willingly experiment with new flavours and varieties in muffins. The manufacturers across the globe are launching new varieties of muffins incorporated with non-conventional muffin ingredients such as parsley, cheese and other fillings.

The expansion of in-store bakeries in various supermarkets and new private label products being launched by the retailers, are the major factors driving the muffins market. The strengthening of supply channels due to opening of various new malls and organized retail stores in the developing economies has further boosted the global market growth of muffins.

The numerous health adversities due to consumption of high calorie food products such as muffins have hampered its market growth. The cases with health issues such as cardiovascular diseases, high blood sugar, and obesity have seen a significant rise in number in recent years; and this is primarily caused due to consuming high calorie food. Further, the world obesity rate has increased in the recent years; for instance, in 2016, more than 1.9 billion adults aged 18 years and above were overweight, according to World Health Organization (WHO).

Key Players Covered:

The key companies operating in the global muffins market are, Finsbury Food Group Plc, Flowers Foods, Grupo Bimbo, McKee Foods Corporation, Health Warrior, Inc., Hostess Brands, LLC, ARYZTA Food Solutions, Weston Foods Foodservice, Foodco Group Pty Ltd, and Britannia Industries.

The global muffins market is segmented by type, taste, and distribution channel. The type segment is led by artisanal or in-store bakeries due to the growing consumers demand for freshly baked products. Also, the flexibility offered by artisanal bakery to provide customized products has further boosted its market growth.

The supermarkets and hypermarkets hold the major segment of the muffins market. The presence of numerous in-store bakeries in the hypermarkets and supermarkets is a major factor driving its market. Coupled with the availability of wide range of household products under the same roof has also contributed in the increased sales performance of muffins.

Regional Analysis:

North America is witnessing a robust growth in the demand for muffins due to the evolving consumer preferences towards innovative indulgence food products. The growing between-the-meal snacking trend among consumers has boosted the consumption of muffins. Further, the availability of muffins in various exotic flavours and fillings have supported its regional growth.

Europe is expected to witness a substantial rise in muffins market in the upcoming years due to the increasing demand of consumers for artisanal bakery products. Moreover, the presence of an established bakery sector in the region has propelled its regional market growth.

Asia Pacific is anticipated to observe a generous rise in muffins market in the foreseeing year due to the increase in population and inclination of the consumers, especially younger cohort towards baked products. Many muffin manufacturers are establishing their base in this region, as the countries such as India and China are among the potential markets.

Segmentation

Key Industry Developments

• In November 2019, Muffin Break, a bakery franchise, launched vegan muffin range in four flavours-Apple Blueberry, Banana Pecan, Mixed Berry and Date Apple Cinnamon. The muffins offer balanced vegan diet made from plant protein fibres and minerals.


• In October 2018, Health Warrior, Inc. launched a high-protein version of the mug muffin—a single-serve spoonable cake that is gluten-free, soy-free, non-GMO, dairy-free. It can be consumed as on-the-go breakfast meal and is made using super foods such as ancient grains, nuts and seeds.