Organic Liquid Soap Market Size, Share & Industry Analysis, By Product Type (Personal Soaps, Dishwashing Soaps, Laundry Soaps), By Category (Scented, Unscented), By Application (Residential, Commercial), By Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Online Stores, Others) And Regional Forecast, 2024-2032

People commonly use liquid soaps to protect their skin from diseases causing viruses effectively. Liquid soap bottles are available in different sizes, shapes, and dispensing options across the global market. The organic category of liquid soaps can better repair users' skin conditions with the help of antioxidants present in their formulations. Additionally, consumers mainly use organic liquid soaps as such products can better provide nourishment, moisturization, and soothing to the users' skin.

Nowadays, companies are introducing various campaigns to promote their products to grow their business globally. For instance, in October 2020, Dial, a popular hygiene and skincare products' brand of a parent company Henkel AG & Co. KGaA, introduced 'DialItForward Challenge,' a global handwashing day campaign on a video sharing application TikTok to educate the U.S. based TikTok's influencers regarding the importance of hand hygiene and cleanliness. This will ease the company's liquid hand soap revenues in the U.S.

Regular introduction of hand hygiene-related campaigns by the companies, governing bodies, and industry associations are likely to ease consumer awareness regarding such products, thereby driving market growth. For instance, in October 2019, GlobalHandwashing Organisation introduced 'Life is better with clean hands,' a handwashing campaign to motivate adults to maintain their hands clean and hygienic in their daily lives. The introduction of such a campaign is expected to skyrocket market growth. Additionally, the doctors & other hospital staff's regular provision of hand hygiene prescriptions to their patients is uplifting the consumption rate of such items.

Moreover, shifting consumer trends towards the usage of organic soaps made up of sustainable oils and scented ingredients such as grapefruit, orange, lavender, and others from the chemical-based soaps is likely to provide newer market growth opportunities. Additionally, growing awareness regarding maintaining health and personal hygiene among the global population is expected to drive the demand for such items.

Nowadays, people increasingly use hand sanitizers, liquid soaps, and personal care items to protect themselves from coronavirus infection. Therefore, the rising prevalence of the COVID-19 infectious disease strongly uplifts the demand for such items worldwide. According to the World Health Organisation (WHO), on 3^rd May 2021, India reported 2.74 million confirmed cases of COVID-19, which was exponentially increased from 0.11 million reported on 1^st March 2021.

However, the higher cost of organic liquid soaps than bar soaps is anticipated to restrain the market growth. Additionally, increasing consumer awareness regarding the procedures of making homemade liquid soaps through on-demand video applications such as YouTube, Instagram, and others is expected to limit the product revenues worldwide.

Key Players Covered:

The prominent players associated with the global organic liquid soap market are  , ORGANII, Peace With The Wild, TheSoapery, Vermont Soap, Mountain Rose Herbs, and others.

The global organic liquid soap market is segmented based on product type, category, application, distribution channel, and geography.

The market is segmented into personal soaps, dishwashing soaps, and laundry soaps based on the product type. The personal soaps segment is expected to hold a significant market share due to the large consumption of such products for their regular skincare needs. Additionally, easier consumers' accessibility to the variety of liquid soap bottles further fuelled the segmental growth.

By category, the market is segmented into scented and unscented. The scented segment is anticipated to hold a significant share of the global market owing to the availability of a wide variety of scented liquid soaps of different fragrance options such as lavender, rose, citrus, and others. Additionally, increasing consumer demand for organic liquid soaps made up of different formulations of scents is further expected to fuel the segmental revenues.

By application, the global market is segmented into residential and commercial. The residential segment is anticipated to exhibit a significant share of the worldwide market owing to the enormous consumer demand for liquid hand wash items for their regular hygiene needs. Additionally, rising residential infrastructural settings is likely to propel segmental revenues worldwide.   

The global organic liquid soap market is segmented into hypermarkets and supermarkets, convenience stores, online stores, and others by distribution channel. The hypermarkets & supermarkets segment is expected to exhibit a significant market share as users can buy various beauty and personal care items at a single place from these stores. Additionally, increasing the provision of discounts & offers by such stores on the select product purchases is likely to ease the consumption rate of the liquid soaps from these stores thereby, driving the segmental growth.

Regional Analysis:

Geographically, the global organic liquid soap market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

The largest share of the Asia Pacific region is attributed to the favorable government initiatives for improving personal hygiene & cleanliness in China and India, resulting in the enormous consumer demand for liquid hand washing items in the region. For instance, in 2019, the Chinese government invested USD 1,004.42 million in its rural toilet revolution program, aiming to make 85% of the Chinese rural households access the toilet blocks by 2020. Rising awareness regarding maintaining cleanliness and hygiene is further driving the region's market growth.

Considerable growth of the North American market is attributed to the rising hotel and restaurant infrastructural settings in Canada and Mexico. This will support the consumption rate of such products in the region. According to the estimated data published by the National Restaurant Association, the Canadian restaurant industry added 4,982 newer quick service establishments in 2018. Additionally, shifting consumer trends towards premium quality handwashing items further drives the region's market growth.

The European region is primarily driven by the enormous import of various soap items in France, Germany, and the U.K., thereby driving the region's consumption rate of organic liquid soap items. According to the estimated data published by the CBI Ministry of Foreign Affairs, in 2019, the import value of soap items in Germany reached USD 318.50 million, 6.3% up over 2015. Additionally, shifting consumer trends towards medicated handwashing items will provide newer opportunities for the growth of the European market.

Segmentation

Key Industry Developments:

• In September 2020, Henkel AG & Co. KGaA, a Germany based consumer goods major, invested USD 23 million to expand production capacity of its Dial brands’ liquid hand soap and sanitizer at the New York and Pennsylvania, U.S. locations. 


• In October 2020, Zed Black, an Indian, home grown FMCG brand of a company Mysore Deep Perfume House, launched a line of organic and herbal liquid hand soaps in the domestic market.