Personalized Nutrition Market Size, Share & Industry Analysis, By Product Type (Active Measurement, Standard Measurement), By End-Use (Direct-to-customer, Wellness & fitness centres, Hospitals & Clinics, Others) And Regional Forecast, 2024-2032

The well-being of human health is dependent on various factors such as physical environment, the socio-economic environment, diet, and the individual characteristics of the human. Among these, one of the major factors influencing health is the diet followed by the individual. The kind of food that the individual eats impacts the nutritional levels in the body.

In recent years, with the changing customer requirements, the demand for personalized experiences is increasing significantly. Companies gather individual information and customize their products and services to suit cutomers’ requirements specifically. According to the study conducted by Monetate, around 93% of business have increased their revenue by developing personalized experiences for their customers. In terms of health perspective, there is also a growing demand for personalized experiences to improve health and nutrition among younger individuals. This growing demand is driving the demand for personalized nutrition market.

The main idea behind personalized nutrition is developing individual-specific products and services that are more effective than the generic approaches undertaken by individuals. The two major factors influencing personalized nutrition are DNA profiling and Gut Microbiome Analysis. DNA Profiling helps to understand the interaction between nutrients and genes. Metabolism of the individual nutrients depends on the genetic traits of the individual. Secondly, the gut microbiome analysis helps to understand the different types of microbes that are present in the gut and help in digestion.

Based on these factors, companies provide different kinds of solution to the customers, including direct-to-consumer (DTC) testing services and personalized tracking applications. These testing services help to collect saliva, blood and urine from customers to understand the physical conditions of the customers. On the other hand, tracking applications such as fitness trackers identify the exercise regime followed and the calories burned by the users. Based on this data, personalized nutritional plans are developed.

There are several advantages associated with the use of a personalized nutrition diet. This diet helps reduce weight and manage obesity, manage the immune system and gut health. It also helps to motivate people to enjoy eating healthy food and inculcate the habit of leading a healthier lifestyle. These factors help to uplift the demand for personalized nutrition market.

The current genomic-based testing is costly and lacks experienced and knowledgeable dieticians to develop a proper personalized nutrition diet for the customers. This acts as major restraining factor that is impacting the growth of the market.

Key Players Covered:

The key players of global personalized nutrition market are Amway, BASF, DSM, Herbalife Nutrition Ltd. and DNAfit. Other players include Care/Of, Habit food personalized, LLC, Persona, Bactolac Pharmaceutical, Inc., Balchem Corporation, Zipongo, DNAlysis, Sanger Genomics Pvt Ltd., DayTwo, Mindbodygreen, BiogeniQ, Helix, Segterra, Metagenics, Inc., and Baze, GX Sciences, Inc.

Among the different product types, the use of active measurement segment is increasing rapidly. As the measurement provides accurate and faster results than the individual measurements, the use of an active measurement segment is helpful to track the diet and fitness of an individual in real-time.

Among the end-user segment, the direct-to-customer market is on rise, which can be attributed to the easier accessibility of the customers to their required services. With the convenience of choosing their own plan, the direct-to-customer service market increases the ability of the companies to tailor more customized experiences for their customers.

COVID-19 pandemic has boosted the demand for personalized home routine workouts and the demand for a healthy diet. One of the most vital elements that the younger generation and older generation is looking forward to is to boost the immune system. The use of personalized nutritional methods helps them to improve their fitness. The adoption of this approach helps individuals with busier lifestyles as well as people suffering from chronic ailments.  As per the survey conducted by Innova, around 64% of global customers want personalized nutritional experiences based on their individual lifestyle and body.

Regional Analysis:

North America dominated the global market and registered significant growth in the global personalized nutrition market. As younger individuals are becoming more diet-centric and health-conscious, they ae looking for technologically and scientifically advanced options to improve their diet.  According to WHO, around 36.2% of the population in the U.S. are obese. Therefore, health professionals in the country advise people to adopt a healthier approach such as a personalized nutrition approach to lead a better lifestyle. This acts as a prime factor driving the companies to develop new technologies to meet the growing demand in the market.

Segmentation

Key Industry Developments

• In 2021, Lifenome, a health-tech company, a nutrition pregnancy platform to address the prenatal nutrition among pregnant women. The platform is known as “9Moons” that provides hyper-personalized nutrition plans to the women.