Rainscreen Cladding Market Size, Share & Industry Analysis, By Material (Composite Material, Metal, Terracotta, Fiber Cement, High-Pressure Laminate, and Others), By End-Use (Commercial, Residential, Institutional, and Industrial), and Regional Forecast, 2020-2027

The global rainscreen cladding market size was USD 10.09 billion in 2019 and is projected to reach USD 17.17 billion by 2027, exhibiting a CAGR of 7.3% during the forecast period.

Rainscreen cladding is an external layer of water-shedding material that is frequently placed outside buildings. The cladding panels can be made from a variety of materials such as aluminum, copper, zinc, and stainless steel and they consist of two layers. The outer layer is built for water-shedding, while the inner layer performs various functions such as structural wall, insulation, and an extra weather barrier for a building. The two layers are separated by a ventilated air cavity which allows any moisture passing through the outer layer to drain towards the building's exterior. This protective solution consists of an insulation layer, bearing wall, and a cladding material that is connected to the building through a supporting frame. This structure creates an air cavity between the load-bearing wall and the cladding material, which allows continuous ventilation. There is normally a layer of insulation between the load-bearing wall and the cladding, although this depends on the project. The load-bearing wall itself may often be insulating or the insulating material can be mounted inside the building.

RAINSCREEN CLADDING MARKET TRENDS

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Increasing Demand for Removal of Moisture from Building Structures to Boost the Market Demand

Approximately, 90% of all wall failures are the result of moisture-related problems. Damage caused by moisture can be in many forms. Most noticeable is the deterioration of exterior finishes, such as paint peeling from cladding or formation of white salt-like substances. While these signs of moisture are eyesores, they are not detrimental to the owner or occupants of the building. Inside these wall structures the hazardous elements are to be found. Toxic mold, which results in poor air quality indoors, can physically harm the occupants of the building. The presence of moisture can also cause metal reinforcement corrosion, and dramatically reduce the building's energy efficiency. Such issues will also lead to rot and structural collapse if not detected and alleviated. For moisture to pass through a wall system, three conditions are required - a source of moisture, an opening or route for moisture to reach, and a driving force to drive the moisture through the opening. For moisture to find its way through a wall structure, all three of these variables must be present. Typical sources of humidity include rain, snow, and wind.

Rainscreen cladding consists of a ventilated cavity, an outer panel, and an inner panel as a defense against moisture damage. An air space between the building's cladding and its exterior nurtures a smooth airflow. The overhangs and screens often prevent rain from entering. It provides a range of efficiency advantages for both new and old buildings. Mainly, it works by creating a rear ventilated cavity between the reverse side of the cladding panel and the building's exterior face. It allows air to flow continuously, removing any moisture that penetrates the panel joints until it enters the building structures. This is critical as more heat energy is lost on damp, wet, or flooded walls and therefore preventing this with a moisture-absorbing material is part of improving the building's overall energy efficiency and comfort. Constant wetting and drying of walls can also lead to a rapid degradation of the building materials, such as spalling and flaking of masonry, and so it makes sense for many reasons to integrate a rainscreen cladding into the new design or during refurbishment.

RAINSCREEN CLADDING MARKET GROWTH FACTORS

Growing Construction Industry to Drive the Market Demand

The global construction industry is the world's largest consumer of raw materials. The industry is projected to expand at 4.2% annually in terms of market value, owing to growth in residential, non-residential, and infrastructure projects. The European construction industry is growing at a rapid pace due to low-interest rates, strong economic growth, and pent-up needs. Growth in Europe is backed by the residential, non-residential and civil engineering sectors, both new and renovation. According to Business Monitor International (BMI), European construction witnessed real growth of 2.4% in 2018 on account of an improved outlook for commodity prices, increased trust in the industry, increased demand, and stronger exports.

It is projected that half of the global construction spending is coming from Asia-Pacific countries, with China, Indonesia, Japan, South Korea, and Malaysia showing the greatest potential for expansion. China's commercial construction is experiencing exponential growth, powered by increasing consumer spending on manufactured products and services. Indonesia has the highest potential for construction production. All residential and non-residential construction contributes to the growth of the Indonesian construction market, which is rising between 8% and 9% annually.

North America holds a significant share of the global non-residential construction industry. Continuous changes as a result of healthcare reforms and improvements in construction delivery methods mean that the construction of healthcare facilities faces many obstacles in the U.S., which is likely to grow during the forecast period. In North America, 2019 has been a boon for single-family housing, especially helped by the rise in jobs, and moderate rise in household income. Also, massive building developments planned by Amazon, Microsoft, Apple, Google, and other major companies will continue to drive spending in the region. The construction industry is likely to be negatively affected by the widespread shutdowns to minimize the COVID-19 spread.

Construction spending seems to have moderated long before the crisis began. Even ventures which can be permitted to proceed will be impacted indirectly. A wide variety of construction materials are imported from countries battling the COVID-19 pandemic, many of which have shuttered factories to contain the spread of the infection. A rainscreen, also called a ventilated façade, is a cladding installation device that has a double wall of approximately 1- to 3-inch air space between the siding and the exterior wall, providing protection against various weather agents. In buildings, it provides durability & comfort and enhances the aesthetic appeal. It is applied to the outside skin of the building, which protects everything from external weather elements inside. Thus, growing construction of buildings and renovation of old building structures to protect them from harsh climatic change is likely to drive the rainscreen cladding market growth. On the other hand, due to spread of COVID-19, which is negatively impacting the construction industry on a large scale, is expected to impact the market growth adversely.

RESTRAINING FACTORS

Improvement of Product Design May Hinder the Market

A major drawback in the design of rainscreen cladding solutions is their inability to tackle gradients of air pressure. If a cladding wall's exterior is not airtight, the surface of the wall would be exposed to substantial wind forces. The cavity's lower air pressure can create suction, allowing rainwater to penetrate through any tiny hole in the surface of the wall, whether joints, holes, openings, cracks, or surfaces that are loosely connected. The penetrating rainwater may surpass the amount the wall may absorb internally, or it may be stored in the wall, causing materials to deteriorate over time. The main disadvantages of a standard end-use industry for rainscreen cladding with furring strips include airflow, and moisture is confined to wall cavity chambers, which is created between these furring strips. There is no cross-flow of air between the chambers.

RAINSCREEN CLADDING MARKET SEGMENTATION ANALYSIS

By Material Analysis

Composite Material to be Leading Segment of the Market

In terms of material, the market is segmented into composite material, metal, terracotta, fiber cement, high-pressure laminate, and others. The composite material segment accounted for a prime share of the market and is likely to maintain its dominance during the forecast period. Superior performance and low cost of maintenance has resulted in high demand for the composite material. Composite materials are mostly used in the construction industry due to their versatility, which allows the panels to be shaped into complex forms. Such products are 100% recyclable and help to improve buildings' aesthetic appeal with panels of various colors and sizes.

Metal rainscreen cladding is also commonly used due to its corrosion resistance, durability, superior flatness, high tensile strength, low maintenance, and rigidity & stability under dynamic thermal conditions. Fiber cement is made with cement, cellulose fiber, calcareous pulverized, and water. As they can easily withstand high-pressure winds and rainwater, these panels are gaining acceptance. Fiber cement offers fireproof properties that make it a suitable raw material for panel production.

By End-Use Analysis

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Commercial Segment to Account for the Major Share of the Market

In terms of end-use, the market is segmented into commercial, residential, institutional, and industrial. The commercial segment constituted the key share of the global market and is likely to expand at a rapid pace during the forecast period. Rapid industrialization and company expansion will boost demand for new construction, which is likely to intensify the market of these products for new office buildings and the rehabilitation of existing ones. The section of commercial development involves supermarkets, departmental stores, hypermarkets, shopping centers, restaurants & hotels, hospitals & clinics, resorts, and others. These are large buildings or clusters of buildings that require rainscreen cladding made of rigid & durable material to protect against severe weather.

The category of residential development is divided into single-family housing, such as single-family homes, and multi-family homes, including apartment buildings, clusters, and complexes. In single-family houses, the cladding needs fewer panels, as the structures are small compared with other parts.

The institutional construction sector includes premises for health care, educational buildings, town halls, schools, libraries, and other public amenities. This type of cladding is designed to enhance the buildings' aesthetics and energy efficiency, among other things.

REGIONAL RAINSCREEN CLADDING MARKET ANALYSIS

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The market size in Europe was stood at USD 4,424.8 million in 2019. The region is leading the rainscreen cladding market share owing to recovery in residential and industrial construction sectors. Stringent regulatory frameworks for construction activities are also expected to drive the market.

In North America, the market is likely to be driven by the established manufacturing sector and government initiatives for infrastructure and commercial projects. The robust growth of single-family buildings is anticipated to drive the market in the region.

In Asia-Pacific, lack of market awareness and weak user spending capabilities are hampering the growth of the market. However, it is anticipated that rapid growth in per capita income coupled with high investment in modern construction practices is likely to create opportunities for the market during the forecast period.

By 2030, Qatar's government intends to create the largest number of green or carbon-neutral buildings in the Middle East. This move is consistent with the country's strategy for reducing its carbon footprint and achieving sustainable growth. As a result, the demand for construction cladding materials is likely to get boosted in the region during the forecast period. The spread of COVID-19 globally has resulted in a partial shutdown of various construction activities in various regions, which may to hamper the growth of the market globally.

KEY INDUSTRY PLAYERS

Key Players Blending Strategies to Maintain Their Dominance in the Market

Key industry players operating in this market, such as Kingspan Group, SIKA AG, Rockwool International A/S, SFS Intec, Sotech Optima Company, and Caera Group, are engaged in product manufacturing and distribution.

The main challenge for the existing players is expected to be fluctuating raw material prices and strategies of new entrants. In order to maintain their position in the market, they are investing in R&D and innovation. Key players depend on mergers, acquisitions, and joint ventures to maintain their position and reduce the system's overall expense. They provide structural design and construction services to meet creative design demands.

LIST OF KEY PLAYERS PROFILED IN RAINSCREEN CLADDING MARKET:

• Sika AG (Switzerland)


• ROCKWOOL International A/S (Denmark)


• Kingspan Group (Ireland)


• SFS Intec (Switzerland)


• Sotech Optima Company (UK)(Durham)


• Merson Group (U.S.)


• Carea Group (France)


• FunderMax (Austria)


• Trespa International B.V. (Netherlands)


• Dow (U.S.)


• Other Key Players

KEY INDUSTRY DEVELOPMENTS:

• In April 2021, Proteus Facades, a renowned provider of high-quality rainscreen cladding systems, announced its entry into the U.S. market in response to demand from architects and specifiers seeking unique façade systems. This latest development for the company, which has a track record of supplying rainscreen cladding to some of the UK's most famous building projects, was driven by strong investment in its production skills and demand for out-of-the-ordinary façade design.


• In November 2020, The AZEK Company, a leading maker of attractive, low-maintenance, and sustainable residential and commercial construction solutions, is pleased to introduce the latest additions to their unique line of products. AZEK Capped Polymer Cladding and AZEK Shingle Siding with PaintPro Technology combine the natural beauty of quality wood with the long-lasting, low-maintenance durability of PVC.


• In December 2021, Brickability Group has purchased Taylor Maxwell Group, one of the UK's top providers of wood and façade solutions to the building sector, for up to US$ 87.77 million. Taylor Maxwell's acquisition will extend Brickability's product range by adding timber and cladding to the Group, and its market position in key goods will give a potential for future organic development.

REPORT COVERAGE

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The rainscreen cladding market report provides a detailed analysis of the market and focuses on key aspects such as leading companies, material types, and leading end-use industries of the product. Besides this, the report offers insights into the market trends and highlights key industry developments. In addition to the aforementioned factors, the report encompasses several factors that have contributed to the growth of the market over recent years.

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