Bathroom and Toilet Assist Devices Market Size, Share & Industry Analysis, By Product Type (Chairs and Stools, Seat Lifts, Commodes, Others), By Distribution Channel (Offline, Online) And Regional Forecast, 2024-2032

Disabled population essentially use mobility assist devices for fulfilling their daily bathing and toiletry needs. Growing awareness regarding the availability of such devices is primarily driving the growth of the market. Portable bathroom shower chairs with textured grab rails attached to them are widely popular among the geriatric population as such devices can effectively aid them in their bathing activity.  

Nowadays, companies are conducting different kinds of promotional campaigns for the physically disabled population to provide a variety of mobility assist devices to such consumers. For instance, in March 2019, BiKube, an innovator in the area of mobility assist devices launched a successful crowdfunding campaign ‘Hand-Free Mobility Aid’, to convey the importance of the bathroom and toilet mobility assist devices to the 18 million American population who are suffering from the limited mobility issues. This will help the company to grow its business in the American market.   

The geriatric population essentially requires mobility assist devices in their daily bathroom and toiletry needs. Therefore, the increasing geriatric population across the globe is expected to drive the market growth. According to the data presented by the United Nations Department of Economic and Social Affairs, in 2020, there were 727 million older individuals above the age of 65 years, compared to that of 703 million in 2019. Additionally, the recent introduction of innovative toilet seat lifts by the associated companies is likely to attract people towards buying them thereby, driving the demand for such devices.

Moreover, rising healthcare spending of the geriatric population is further expected to drive the associated companies’ revenues from such mobility assist devices. Besides this, shifting consumer focus towards buying smart, self-mobility assistive devices are likely to provide newer opportunities for the growth of the market.

However, the limited availability of the raw materials and equipment that are required during the production process of such devices is expected to hamper the companies’ revenues from such devices. Additionally, a larger product life cycle is expected to limit its demand among geriatric users.

Key Players Covered:

The prominent players associated with the global bathroom and toilet assist devices market are Invacare Corporation, Bischoff and Bischoff GmbH, Etac AB, Arjo, DIETZ GmbH, Compass Health Brands Corporation, Prism Medical UK Limited, Sunrise Medical Ltd., Die HEWI Heinrich Wilke GmbH, MEYRA GmbH, and others.

The global bathroom and toilet assist devices market is segmented based on product type, category, distribution channel, and geography.

Based on product type, the market is segmented into chairs and stools, seat lifts, commodes, and others. The chairs and stools segment is expected to hold a major market share as these products help the users in safely doing the bathing and toiletry activities. Additionally, the wide availability of the chairs and stools of different sizes and dimensions results in larger revenue generation from such a segment.

By distribution channel, the global market is segmented into offline and online. The offline segment is expected to hold a major share of the market as users can purchase such devices in person from the physical stores. Additionally, users largely prefer to purchase such devices from the physical stores as they can get the required product knowledge from the sales representatives at these stores. 

Regional Analysis:

By geography, the global bathroom and toilet assist devices market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

Toilet and bathroom assistance systems are primarily used by injured patients to overcome their mobility issues. Therefore, the North American region is expected to hold a major share of the market owing to the increasing incidences of road accidents among the US and Mexican population that lead to severe injuries and physical disabilities. According to the data presented by the Association for Safe International Road Travel (ASIRT), in 2018, more than 38,000 U.S. population died due to road accidents. Additionally, rising consumer trends towards the usage of smart bathroom assistant devices are further likely to drive the market growth in the region.

The fastest growth of the Asia Pacific region is attributed to the growing expansion of the associated companies in China, Australia, and India thereby, supporting the market growth in the region. For instance, in January 2019, Unicare Health, Australian mobility assist devices manufacturer partnered with Esperance Aged Care, a leading establishment of the aged population to expand its business in the Western Australian area. Additionally, growing awareness regarding the availability of such devices among the South East Asian population is further likely to drive the market growth in the region. 

Segmentation

Key Industry Developments:

• In January 2021, TOTO LTD, a global manufacturer of toilet and bathroom assist devices introduced a smart commode device at the CES 2021 innovation summit. Such a device can sense and understand the users body movements and can suggest a necessary diet to the users through the smartphone application connected to it.


• In October 2018, Abacus Specialist Bathroom Solutions, a U.K. based manufacturer of the bathroom assist devices introduced a 1,700 mm long, integrated bathing platform with a lift equipped on it, at the Occupation Therapy Show held at Birmingham, U.K. Paediatrics and adult bathers can safely use such a platform during their bathing activity.