Black Beer Market Size, Share & Industry Analysis, By Type (Ale, Lager, Others (Stout & Porter)), By Sales Channel (On-line Trade, Offline Trade) And Regional Forecast, 2024-2032

Black beer is a type of craft beer that is prepared by fermenting malted barley that gives it a black colour. This beer has a very refreshing and light taste that makes it distinct than the other variants and enticing consumers to purchase. It is popularly infused with coffee and chocolate drinks to give it a bold and unique flavour. Further, the increase in consumption of craft beers across the globe due to its distinct flavour profile promotes the consumption of black beer worldwide. According to Brewer’s Association, in 2019 there was a 4% increase in the craft beer consumption globally, which in turn has fuelled the black beer market growth.

The increase in demand for flavourful innovative alcoholic beverages and craft beers among the consumers, especially from the millennials aids in the black beer market growth. Followed by this, the rapid expansion of brewery sector due to emergence of many small and local breweries has further impetus the market growth.

The increasing consumption of craft beers due to offerings of varied taste and growing trend to consume innovative beer have mainly driven the market growth of black beer. Along with this, the health and wellness trends among the consumers has led them to opt for low calories and better-for-you products which has shifted their preferences towards craft beer. Thus, boosting the market growth.

The negative health effects on consumption of alcohol pose a major restraining factor in the black beer market growth. Cardiovascular ailments and liver cirrhosis are some of the most widely occurring health adversities due to alcohol consumption which is negatively impacting the market growth.

Key Players Covered:

The key companies operating in the global black beer market are, Anheuser-Busch InBev., BITBURGER BRAUGRUPPE GMBH, Heineken N.V., New Belgium Brewing Company, llagash Brewing Company, SAPPORO BREWERIES LTD, BrewDog PLC., Bent Paddle Brewing Company, The Boston Beer Company, Inc., Molson Coors Beverage Company, and J.J. Taylor Companies, Inc.

Lager beer segment is holding the major share in the market due to their longer shelf live, distinct crisp, clean flavour and less bitter than the ale variant. Further, the consumers are growing fond of lager black beer due to its availability in various flavours such as coffee, caramel, fruits, and others.

The offline trade segment holds the market share owing to the major sales of black beer from various offline trade channels such as mass merchandisers and specialty stores. The wide availability of beers in different brand and price range is a main factor driving the offline sales of black beer. The online trade is also gaining popularity as consumers are becoming more comfortable in purchasing such products from various online retail stores using smartphones and computers.

Regional Analysis:

Europe is anticipated to witness significant growth in the market owing to the increase in consumption of exotic and flavourful beer due to changing taste preferences of consumers. Further, the increasing popularity of black beer among the consumers and its growing availability at various small and local breweries is a major growth propelling factor for Europe black beer market.

North America is expected to observe substantial growth in the market due to the increased production of craft beer. According to the Brewer’s Association, in 2019, craft brewer sales grew by 4% reaching to 13.6% of the total beer sales in the US. Further, the new innovative black beers launched by the manufacturers has drawn the consumers’ attention; thereby, increasing its sales.

Segmentation

Key Industry Developments

• In September 2019, Budweiser in collaboration with Jim Beam launched a Budweiser Reserve Black Lager that has ABV of 7.1%. This new product launch by the company will aid in expanding its extensive product portfolio and to build a strong consumer base.


• In March 2018, Antillia Brewing Company has launched a new dark beer - Nick Troubetzkoy’s Imperial Chocolate Stout, a chocolate beer has an alcoholic volume of 8%, with a deep aromatic flavour.