Earwax Removal Products Market Size, Share & Industry Analysis, By Product (Ear Buds, Earwax Removal Machines, Ear Drops, Ear Syringes), By Application (Households, Hospitals & Clinics, Others), By Distribution Channel (Convenience Stores, Pharmacy Stores, Hypermarkets & Supermarkets, Online Stores) And Regional Forecast, 2024-2032

Ear wax removal kits are commonly used by the people to maintain hygiene by removing wax from their ear and thereby preventing the occurrence of infection. Nowadays, scented earwax remover oils are growing in popularity among people as they can reduce the effect of ear odor on their application. Companies are constantly focusing on developing innovative earwax removal products to attract consumers towards purchasing such products. This is likely to drive the growth of the market. For instance, In January 2019, Safkan Inc., a Tuscan based start-up launched Otoset Device, an ear wax remover earphone that is equipped with silicone nozzles that spray a warm saline solution over the wall of the ear canal to extract the wax out of the ear.

Growing consequences of ear itching and irritation, as well as the various ear infection problems, have given rise to the demand for such products. Additionally, increasing infrastructure facilities related to the hospitals and ear specific clinics are driving the demand for such innovative ear wax removal products. For instance, in September 2019, Culvery City Urgent Care, a personal care clinic with its brand UrgentMed, expanded their base with two new offices Mar Vista Urgent Care and Long Beach Urgent Care clinics to provide ear wax solutions to the patients. 

Moreover, uncertain COVID-19 occurrence has uplifted the consumer demand for personal hygiene products. This is likely to surge the demand for ear cleaning products. Additionally, growing consumer focus towards ear care video content on social media sites and applications is likely to drive the revenues from such products. For instance, in May 2019, Similasan, a U.S. based manufacturer of personal relief products witnessed strong sales growth of 28% in the earwax removal products category in the first quarter of their financial year. This was attributed to the 200% spike in the number of visitors on their ear care YouTube channel.   

However, hearing loss problems due to the repeated usage of such products are anticipated to decline the demand for such products. Additionally, large competition from the smaller emerging ear care industry players is expected to limit the business growth of the prominent market players.

Key Players Covered:

The prominent companies involved in the global earwax removal products market are, Prestige Consumers Healthcare Inc., ASATechmed Inc., Etereauty Innovations Limited, CVS Health, Allied Master Chemists of Australia Limited, Medline Industries Inc., NeilMed Pharmaceuticals Inc., Audiology Services Inc., Eosera Inc., Harris Communications Inc., and others.

The global earwax removal products market is segmented based on the product, application, distribution channels, and geography. By product, the market is segmented into earbuds, ear wax removal machines, ear drops, and ear syringes. The earbuds segment is expected to hold a major share of the market owing to the lesser cost of earbuds over the other types of products. Additionally, consumers prefer to use earbuds as they can easily & quickly clean ears from such products.

By application, the market is segmented into households, hospitals & clinics, and others. The household segment is anticipated to hold a major share of the market because of the large usage of the ear wax removal tools among the households & residencies. Additionally, growing awareness regarding personal hygiene among the domestic population is likely to drive the segment growth.

Based on the distribution channel, the market is segmented into convenience stores, pharmacy stores, hypermarkets & supermarkets, and online stores. The convenience stores segment is expected to hold a major share of the market owing to the easy availability of the ear cleaning products to the consumers from such stores. Additionally, the large spread of convenience stores is likely to drive the demand for ear care products from such stores. According to the data presented by the NACS Organisation, as of December 2019, there were 152,720 convenience stores in the United States.

Regional Analysis:

By geography, the global earwax removal products market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

The largest share of the Asia Pacific region is attributed to the presence of the large number of people who are suffering from the disability hearing losses (DHL) due to the ear infection causes. This results in the large consumer demand for the earwax removal products for the ear infection prevention purposes majorly in the East Asia and South Asia regions. According to the report ‘Addressing the Rising Prevalence of Hearing Loss’, presented by the World Health Organisation (WHO), as of 2018, there were 131,665 people who are suffering from the DHL problems in the South Asia region. Additionally, increasing hygiene awareness among the population majorly in the South East Asian region is likely to drive the demand for ear cleaning products.

North America region is projected to grow at a faster rate for the global market owing to the increasing number of hospitals & ear care clinics in countries such as Canada & Mexico. According to the data presented by the Republic of Turkey Ministry of Trade, the total number of private hospitals in Mexico was increased from 2,877 in 2017 to 3,129 in 2018. Additionally, increasing household penetration of ear care products results in the growth of the market in the region. According to the data presented by the Consumer Healthcare Products Association, retail sales of the ear drop products in the U.S. increased from USD 42 million in 2019 up from USD 40 million in the previous year.

Segmentation

Key Industry Developments:

• In May 2020, Phenomenex Inc. launched Strata PFAS SPE Cartridge –A, a faster solution that combines graphitized carbon black (GCB) and a polymeric wax to accomplish faster and more effective PFAS extraction.


• In August 2020, Audnet Hearing Group, partnered with EARWAYS MEDICAL LTD. to introduce innovative cerumen extraction technology based earwax removal products in the U.S. healthcare market.