Edible Flakes market size, share & industry analysis, By Nature (Conventional, Organic), By Type (Corn Flakes, Oat Flakes, Wheat Flakes, Others), By Distribution Channel (Supermarkets/Hypermarkets, Online Retail Stores, Specialty Stores, Others) and regional Forecast, 2024-2032

The emerging trend of healthy snacking owing to the rising prevalence of obesity, diabetes, blood pressure, cardiovascular disease is predicted to drive the global edible flakes market. The dietary preferences of consumers are majorly evolved in the last few years and the snacking trend is gaining immense popularity due to busy lifestyles and rising disposable income. As a result, the demand for edible flakes is expected to increase in forthcoming years.

The rising efforts by producers to develop new flavors and healthy variants of edible flakes are expected to drive the global market. The prominent players are embarking on the launch of new products and joint ventures with relevant stakeholders to increase their market prominence. The increasing popularity of clean-labeled and organic edible flakes in developed regions is expected to further propel the product growth.

Edible flakes are considered as a healthier option for breakfast and convenient snaking. The growing demand for healthier breakfast options is predicted to fuel product growth. Rising household income, globalization, rising working women population, and hectic lifestyle are predicted to be some of the favorable factors for product growth. Moreover, rising awareness regarding the adverse health effects of oily and fried breakfast is likely to boost the sale of edible flakes in the forthcoming years. The intensifying research and development activities for the production of new variants of the existing product range are predicted to further propel the market growth. For instance, in July 2020, Kellogg’s announced the launch of Onion flavored corn flakes in the South Korean market and company is getting good response from Korean consumers to this novel flavor. Moreover, the increasing demand for fortified snacking products can serve as an opportunity to edible flakes manufacturers.

The easy availability of substitutes such as muesli and breakfast cereals is predicted to hinder the market growth in forthcoming years. In addition, increasing procurement cost of raw materials required for edible flakes is expected to further restrain the product growth.

Key Players Covered:

The prominent players operating in the global edible flakes market are Kellogg’s, PepsiCo Inc., Quaker Oats Company, Nestle S.A., Post Holding Company, Nature’s Path Company, General Mills Inc., The Hain Celestial Group Inc., Marico Ltd., Dr. August Oetker AG, and Others.

At present, conventional edible flakes are predicted to hold a significant share in the market. The retail shelves for conventional edible flakes have wider product variety which is predicted to positively impact product growth. Moreover, the low price of the product compared to organic products is attracting a more consumer base. However, the demand for organic edible flakes is predicted to grow at a healthier pace in upcoming years owing to increasing awareness about the health benefits of organic and clean labeled food products.

Corn flakes segment holds a prominent share in the market and it is predicted to expand at a significant rate. The increasing popularity of corn flakes among consumers owing to its low-calorie content and easy availability in the retail stores are expected to fuel the product growth. Furthermore, the demand for oat flakes is expected to upsurge due to rising awareness regarding the nutritional content and health benefits of oat flakes.

Supermarket and hypermarket segment is expected to hold a significant share in the global market. High consumer dependency on such stores due to various facilities offered by these stores such as discounts, freebies, home delivery and many others is predicted to positively impact the product sales from hypermarkets and supermarkets.

Regional Analysis:

Asia Pacific is predicted to grow at significant pace in the global edible flakes market. Increasing household income, rising awareness about health-benefiting products, easy availability of the product, increasing working population are predicted to be favorable factors for the product’s demand growth. Moreover, rice flakes consumption is increasing within this region, especially in India as it is widely utilized in the preparation of various dishes. This factor is expected to further propel the product growth.

North America is projected to hold significant share in the market. The presence of prominent players within the region, high adoption rate of health benefiting products, increasing demand for organic edible flakes are predicted to drive the regional market. Increasing prevalence of obesity, diabetes, and other disease amid Americans is forcing them to choose low calorie snacking products such as edible flakes.

Segmentation

Key Industry Developments:

• In March 2019, Kellogg’s India announced the launch of culturally inspired corn flakes flavours i.e. Thandai Badam, Rose Badam, and Kesar Pista Badam.


• In May 2018, Nestle S.A. announced a joint venture with General Mills to sell a wide variety of products in India. Company has numerous products in breakfast cereals including corn flakes. This joint venture is predicted to help Nestle to improve their sale in India.