Pet Milk Replacers market size, share & industry analysis, By Form (Powder, Liquid), By Type (Medicated, Non-medicated), By End-use (Calves, Kittens, Puppies, Others) and regional Forecast, 2024-2032

Increasing concerns regarding the animal health and nutrition, rising awareness about product potential, increasing demand for dairy products and increase in investment on R&D of efficient and cost effective milk replacers by prominent players are driving the global market. For instance, in April 2016, Trouw Nutrition, inaugurated its new Calf & Beef Research Facility close to in Netherlands to fulfill the demand for milk replacers.

Sometimes mother animals are unable or unavailable to nurse their baby animals. Therefore, pet owners are inclined towards milk replacers to ensure the maximum growth rate of the baby animals such as puppies, calf, and others. A good milk replacer product has physical, chemical, and nutritional characteristics similar to whole milk which can help to fulfill the energy and nutrient supply of the animals. The prominent players operating the market are embarking on the research and development of new products & mergers and acquisitions to increase their market prominence. For instance, In January 2016, Trouw Nutrition announced the complete acquisition of Micronutrients to strengthen its product range of powder milk replacers.

The various health benefits offered by milk replacers to new born animals are expected to increase the demand for the product. For instance, the consumption of milk replacers can help to increase long-term growth rate among new born animals, it can improve milk production and overall health. Milk replacers are ready-made, high-nutritious dry feed mixtures which can ensure proper growth and development of raring animals. The on-going research for the development of more natural and chemical free products is projected to positively impact the product growth. For instance, In January 2017, Sprayfo improved the composition of its existing milk replacer products in the above product range to decrease the use of chemicals to a least possible level. Moreover, the availability of fortified milk replacers such as vitamin, minerals and medicine fortified milk replacers is expected to positively impact the product growth. Furthermore, the usage of milk replacer can reduce the chances of disease transfer from mother animal to new born animal, which is likely to increase the usage of the product in forthcoming years.

The fluctuating cost of traditional ingredients such as milk powder, animal fat, and cereal flour which are used in the preparation of milk replacers is predicted to hamper the market growth.

Key Players Covered:

The prominent players operating in the global pet milk replacers market are Cargill, Archer Daniels Midland Company, Nutreco, Liprovit BV, Lactalis Group, Glanbia Plc., FrieslandCampina, Alltech, CHS Inc., PETAG Inc., and Others.

Powder formulation of milk replacers is predicted to hold a significant share in the global market. The extended shelf life of the product compared to liquid formulation, least chances of product contamination, and easy transportation and storage offered by powdered milk replacers are predicted to increase the demand for powder form of the product. Medicated milk replacers are expected to grow at significant pace in the upcoming years. The increasing concerns regarding the animals wellness and nutrition is expected to support the product growth. The on-going research activities for the development of efficient fortified milk replacers are likely to increase the product share in upcoming years.

Calves are predicted to hold significant share in the global market. Calves are usually unable to digest solid food and hence whole milk or milk replacers are crucial for their nourishment. Nevertheless, the demand for milk for human consumption restricts availability of milk for calves feeding, therefore, the utilization of milk replacers for calves nourishment is predicted to increase in forthcoming years.

Regional Analysis:

Europe is expected to hold significant share in the global market. The increasing focus of the European Commission on the health and nutrition of animals throughout their early growth stage is projected to drive the milk replacers market. Moreover, the rising number of pet animals in Europe as the populace is more inclined towards pet adoption is predicted to be a favorable factor for product growth. For instance, According to Pet Food Industry Federation (FEDIAF) 85 million European households own at least one pet animal.

Asia Pacific is expected to grow at considerable pace in the forthcoming years. Livestock production is one of the major income sources in many emerging countries in Asia Pacific. The increasing demand for dairy products can increase the concerns towards animal health and wellbeing. The scarcity of feed resources results in low productivity and poor growth of animals, and hence, the demand for milk replacers is expected to increase within the region.

Segmentation

Key Industry Developments:

• In July 2018, Cargill announced the launch of HerdFirst, it is a complete line of milk products and calf and heifer feeds. The product range includes four milk replacers and several whole milk additives.


• In April 2018, Form-A-Feed announced the launched of new calf product range i.e. Prime Life. The product range includes many milk replacers and calf feed product solution options to fit every calf.