Winter Wear Market Size, Share & Industry Analysis, By Product Type (Jackets & Coats, Shawl & Scarf, Hand gloves & Footwear, Others), By Material (Wool, Silk, Leather, Others), By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, Online Stores, Others), By End-User (Women, Men, Kids) And Regional Forecast, 2024-2032

Winter wears are largely used by the people to keep the body warm and to protect themselves from the external cold weather condition. The growing incidences of cold fever and weight gain problems due to the extensive cold weather conditions have strongly given rise to the consumer demand for winter jackets and scarfs. Such products are available in different categories such as casual wear, professional wear, sports & fitness wear, etc.

Consumers essentially need winter wears of higher insulation value, as well as comfort level. Additionally, they seek various parameters such as washability, durability, waterproof nature in the design of the winter wears while purchasing such products. Companies largely seek to develop various winter jackets and pants based on such parameters to provide custom wearable to their wide consumer base. For instance, in April 2019, LK International AG launched an innovative, ventilation system-based winter jacket for the consumers under the sports segment.

Woven-crafted winter wears are widely available in different colors and styles. This is likely to attract the consumers towards buying such crafted-winter products which thereby drive the market growth. Additionally, shifting preferences of the consumers towards buying various kinds of premium apparel as well as their growing income is likely to create newer opportunities for the overall wearable industry.

Moreover, increasing infrastructural facilities related to the clothing stores across the globe is largely supporting the growth of the market. For instance, in September 2019, OLD NEVY, an American clothing & accessory company launched a newer 7,200 number of apparel stores in the United States. Additionally, changing clothing fashion trends is likely to drive the demand for the newer style of winter wears across the globe. Besides this, the growing trend of various ice sports and other recreational activities among the athletes & youngsters is likely to fuel the market growth.

However, seasonal requirements, changing fashion trends as well as necessities of the large R&D investments and production time for the winter products are anticipated to limit the market growth.

Key Players Covered:

The key players associated with the global winter wear market are, Adidas AG, Newell Brands, H&M Hennes & Mauritz AB, VF Corporation, The Gap Inc., LK International AG, Fenix Outdoor International AG, Eddie Bauer LLC., Wintergreen Northern Wear, The North Face, Pentagon S.A., and others.

The global winter wear market is segmented based on product type, material, distribution channel, end-user, and geography.

Based on product type, the global market is segmented into jackets & coats, shawl & scarf, hand gloves & footwear, and others. The jackets & coats segment is expected to exhibit a significant share of the market as jackets and long coats can more effectively protect the users from the external cold weather as compared to other types. Additionally, the availability of a wide variety of winter jackets and coats over other types is likely to drive the segmental growth.

Based on material, the market is segmented into wool, silk, leather, and others. The wool segment is anticipated to hold a major share of the market as woolen winter wears provide warmth to the body for a longer period over to that of the other types of materials. Additionally, people prefer to buy wool-based winter wears as they are softer & more lightweight in nature compared to other types.

Based on the distribution channel, the global market is segmented into hypermarkets & supermarkets, specialty stores, online stores, and others. The specialty stores segment is projected to hold the largest share of the global market owing to the wide availability of the variety of branded apparel products at such stores. Additionally, a person can touch and feel the quality of such products personally at the specialty stores which further drives the segmental growth.

By the end-user, the market is segmented into women, men, and kids. The women segment is expected to witness a significant share of the market owing to the wide availability of the different categories of the winter wear products such as V-neck & round neck cardigans, snow boots, knitted hats, and others under the women segment. Additionally, women are more likely to purchase such products as they are more conscious about their appearance. This results in larger revenues from such a segment.

Regional Analysis:

By geography, the global winter wear market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

The significant share of the Asia Pacific region is attributed to the large consumption value of the apparel products in countries such as China, and India which results in large revenues from the winter wear segment. According to the data published by the United States Department of Agriculture, as of February 2018, the sales value of the apparel, footwear, headgear, textile, and knitted products in China increased by 7.7% over to that of 2017. Additionally, changing the lifestyle and income of the population in the region is further supporting the growth of the market in the region.

North America region is projected to grow at a considerable rate for the global winter wear market owing to the rising trend of outdoor recreational activities among the population in the countries such as the United States, and Mexico which gives rise to the demand for such products. Additionally, increasing import activities of the various kinds of apparel in countries such as the United States and Canada are likely to support the growth of the market. According to the data published by the United States Fashion Industry Association, U.S. imports of the textile and apparel increased to USD 111,095.39 million in 2018, 4.97% up from USD 105,830.95 million in 2017.

Segmentation

Key Industry Developments:

• In September 2020, Abroadens International Co. Ltd. launched the Autowm/Winter collection of apparel products including jackets and trousers under their brand PING for the men and women segment.


• In January 2020, Reima Oy Company, a leading company under the kid’s wear segment launched children’s ‘Autumn/Winter 2020 Collection’ including sustainable & highly functional jackets for the winter season.