Top Home Fitness Equipment Companies: What Steps are 10 Key Players deploying to Up their Game?

Over the recent years, innovation and advancements in technology have touched almost every aspect of human life, with the fitness sector being no exception. The market has witnessed the debut of cutting-edge home fitness equipment with the integration of smart technology into machines such as stationary bikes, ellipticals, and treadmills. The incorporation of internet connectivity, touch screens, and advanced software is enabling users to set personalized goals for workout, track performance in real-time, and simulate different running environments in a fast-paced life. 

Such developments, in tandem with globally rising health awareness and an elevation in the demand for strength-training and cardiovascular training equipment, are pushing the demand for at-home gyms and fitness setups. As cited by Fortune Business Insights, the global market for home fitness equipment is poised to touch USD 19.79 billion by 2032 from USD 12.88 billion in 2025, exhibiting a CAGR of 6.32% over 2025 to 2032. The market value stood at USD 12.26 billion in 2024. 

What is At-Home Fitness Equipment? Why is it Gaining Traction?

Home fitness equipment comprises spin bikes, treadmills, upright bikes, and cross trainers, and other machines and serves as a convenient option for working out at home, without the requirement for commuting to the gym. The mounting benefits associated with regular physical activity for both mental and physical health is influencing a spike in the demand for at-home equipment. According to the World Health Organization (WHO), 80% of adolescents and 31% of adults do not meet the recommended physical activity levels. Regular physical activity encourages muscle development and growth, promotes bone health, and helps improve cognitive and motor development. It also contributes to the management of non-communicable diseases, including diabetes, cancer, and cardiovascular diseases, and helps decrease the symptoms of anxiety and depression, cites the WHO. The soaring health consciousness is promoting a rise in fitness activities, influencing industry expansion.

An Insight into the Market Competition: Top 10 Players at a Glance

Considering the surge in equipment demand, key industry participants are showing a greater inclination toward the introduction of advanced products and expansion of their product lines. Partnerships, investments focused on product development, acquisitions, and mergers are among the other steps top home fitness equipment companies are adopting to stay abreast of their competition.

The top 10 players in the at-home equipment space and significant developments in the market comprise:

1. Icon Health & Fitness, Inc.:

U.S.-based health and fitness major Icon Health & Fitness, Inc., has a rich portfolio of premium at-home fitness equipment, comprising exercise bikes, rowers, treadmills, and ellipticals. The company, which owns the NordicTrack brand, provides personalized training programs via high-performance tracking applications. NordicTrack enjoys a robust presence in Canada and the U.S. and has a major position in the global fitness sector. In January 2022, Icon’s brand struck a partnership with iFIT, a fitness tech developer, and launched the ‘New iSelect Dumbbell’ in the U.S. The voice-controlled and Alexa-powered dumbbell equipment has been claimed to have a range of 5 to 50 pounds.

2. Johnson Health Tech, Co., Ltd.: 

Taiwanese fitness major Johnson Health Tech Co., Ltd., is focused on introducing an equipment platform leveraging fitness-related hardware and software. With an extensive global network of 470 retailers and distributors and around 40 subsidiaries, the company emphasizes the development of a strong supplier base to enhance its product rate supply and consolidate its industry position. One such step is its June 2022 acquisition of Cravatex Brands Limited’s fitness division for supplying home fitness equipment in India. 

3. Amer Sports Corporation: 

Finnish sporting goods company Amer Sports Corporation has an extensive portfolio of iconic brands, comprising Arc’teryx, Peak Performance, Wilson, Salomon, and Atomic. Operating in around 41 countries at the global level, the company is specialized in the provision of fitness equipment, protective gear, footwear, apparel, and accessories to consumers and athletes via its brands. In January 2021, Amer inked a deal with Chinese sporting goods company Anta Sports, under which Anta acquired Amer’s high-performing brands, including Salomon, Atomic, Arc’teryx, Peak Performance, Suunto, Mavic, Wilson, and Precor.

4. Core Health & Fitness, LLC: 

Core Health & Fitness, LLC, one of the top home fitness equipment companies, is a global manufacturer of fitness products and caters to the requirements of fitness centers, multi-unit housing markets, parks, corporate settings, recreational activities, and municipalities. The company is operational with leading brands, comprising Star Trac, StairMaster, Throwdown, Schwinn, Nautilus, and Wexer. In April 2021, the company forged a collaboration with Spanish sports equipment provider Core Health & Fitness, LLC, aiming to consolidate its position in the Spanish home and commercial fitness equipment industry. 

5. Force USA: 

Founded in 2000, Utah-based Force USA is a specialized manufacturer of advanced strength training equipment, designed for commercial and at-home gyms. The company’s wide product portfolio spans across leg presses, power racks, barbells, benches, and various accessories and attachments for customizing gym setups. Innovation in strength training is their key area of focus, with emphasis on offering multi-functional and durable solutions. This can be observed in their rising endeavors aimed at enhancing their flagship offerings such as G3, G6, G9, G10, G12, G15, and G20.

6. Technogym S.p.A.: 

Italian manufacturer of fitness products Technogym S.p.A., provides numerous fitness products, comprising ellipticals, bikes, treadmills, rowers, strength-training equipment, and exercise tools, among others. The company provides services to around 400,000 at-home consumers and around 85,000 wellness centers. In October 2021, Technogym S.p.A., joined forces with luxury fashion brand Dior and introduced the Dior Vibe line of at-home fitness equipment, comprising dumbbells, multi-functional weight benches, and gym balls. 

7. Hoist Fitness Systems: 

U.S.-based Hoist Fitness Systems is known for the production of premium strength equipment for residential and commercial use. The company operates with more than 20,000 gym facilities across the globe and has secured the 2020 and 2021 Men’s Health Home Gym Awards for its home gyms. Hoist emphasized innovation, an example of which is its ROC-IT (Ride Oriented Circuit Interval Training) line designed for an extensive range of users, spanning from athletes to sedentary individuals. 

8. Fitness World AS: 

Danish fitness company Fitness World, which manages various fitness centers, primarily operates in the leisure facilities industry. The home fitness equipment company has been constantly undertaking collaborations with a range of stakeholders for the expansion of market reach. Such initiatives are aimed at leveraging the company’s portfolio of advanced products. 

9. HAMMER SPORT AG: 

Established in 1900, Hammer Sport AG has an extensive portfolio of more than 600 products, including boxing accessories, fitness equipment, and electric bikes that are suitable for both residential and commercial applications. The home fitness equipment player is keen on strengthening its industry foothold by joining forces with renowned organizations and brands. Instances of the same comprise Hammer’s partnership with Men’s Health magazine for the Men’s Health POWERTOOLS line and the distribution of the MIKASA Olympic volleyballs brand in Germany.

10. Rogue Fitness:

U.S.-based retailer and manufacturer of conditioning and strength equipment Rogue Fitness provides a range of fitness products. The company’s portfolio comprises benches, rigs, racks, dumbbells, bumper plates, barbells, and accessories for conditioning, strength training, and functional fitness. The company is centered on developing its e-commerce platform that allows customers to conveniently purchase products online. Their website helps customers make informed purchasing decisions and offers detailed product reviews, descriptions, and instructional videos.

Mounting Significance of Fitness and Rise in Content Creation to Create a Pool of Growth Opportunities

A high rate of obesity prevalence and rising awareness regarding the health benefits of regular exercise are set to boost the demand for home fitness equipment over the forthcoming years. Furthermore, a rise in urbanization and the launch of residential construction projects across various regions is poised to spur the establishment of at-home gym facilities. A surge in fitness-related content creators is additionally bolstering industry expansion.