Top 10 Smartwatch Brands Leading the Future of Wearable Technology in 2026

For quite some time, digital watches and analogue watches have been around and with the coming age of smart devices, smartwatch technology has come into existence. Smartwatches are the evolved version of basic digital watches. They have been recognized as one of the most technologically advanced pieces in the wearables industry. In recent years, well-known brands have been investing highly in this technology. Core features of navigation tracking, fitness tracking, notifications, media management, answering calls, and various other activities’ tracker are prompting people to buy technologically ahead watches. As technological devices level up their features, from tech enthusiasts, regular users to athletes, all are making use of these devices for various purposes.

Fortune Business Insights evaluates the market for smartwatch to be USD 142.04 billion by 2034 with a thriving growth rate of 15.68%. Top smartwatch brands are witnessing a huge growth bandwidth as these devices are now available in different price ranges.

Below Is the List of Top 10 Smartwatch Brands, Profiled By Fortune Business Insights:

1. Apple Inc.

Housed in Silicon Valley, Apple Inc. is one of the most well-known consumer technology corporations. Known for its innovative software, consumer electronics, and services, it has an extensive range of multi-faceted products including mobile phones, computers, watches, and others. In September 2023, ‘Apple Watch Series 9’ was launched equipped with S9 System which powers their new watch in Package (SiP), known to enhance the performance and a new 4-core Neural Engine that can process machine learning at a double speed than its former range.

2. Samsung Electronics Co. Ltd.

The home brand of South Korea, Samsung Electronics Co., Ltd., a conglomerate operating in major appliances, consumer electronics, semiconductors, and electronics, is one of the top brands for smart watches. In May 2024, Samsung released its “Galaxy Watch 7 Series” which features various enhancements aimed to improve user experience, health tracking, and overall performance. Galaxy Watch 7 Series is one of the many products offered by the company. Samsung conducts its business in over 80 countries and has an established set of manufacturing plants and R&D centers all over the globe.

3. Garmin Ltd.

Garmin Ltd. is an American company which develops, manufactures, distributes, and markets its range of innovative products in GPS navigation, wearable technology, and fitness tracking. Garmin Ltd. launched the fēnix 7 Pro and Epix Pro Series smartwatches in India in July 2023 which are specially tailored for athletes, adventure seekers, and fitness enthusiasts. This product has endurance Score and Hill Score, which assess running strength on steep climbs and overall endurance based on VO2 max and training loads.

4. Fitbit LLC

Google’s line of smart watches branded under the name of Fitbit, LLC specializes in health and fitness solutions using wearable technology. The company’s product range encompasses fitness trackers, smartwatches, and health monitoring devices. In August 2022, the company launched Verse 4, Inspire 3, and Sense 2, featuring improved fitness tracking capabilities and longer battery life.

5. Fossil Group Inc.

Fossil Group, Inc. trades simply by the name of Fossil, is a global lifestyle accessories company known for its innovative watches and accessories including smartwatches. “Gen 6 Wellness Edition” is their popular smartwatch running on Wear OS 3, which combines the aesthetics of traditional watches and modern features. Launched in December 2022, this model is a versatile option for consumers who are seeking style and functionality.

6. Amazfit 

Amazfit is a Chinese smart wearable brand, started in 2015 and is located at Hefei. Amazfit, owned by Zepp Health Corporation, puts its focus on innovative smartwatches, fitness bands, and health and sports equipment. Amazfit’s GT-2 series smartwatches, released in December 2020, includes SpO2 tracking which allows the users to measure the blood oxygen levels.

7. Huawei Technologies Co. Ltd.

Huawei Technologies is another Chinese smart wearable technology company, named as one of the top smartwatch brands. The company specializes in telecommunications equipment and consumer electronics by providing a range of products in these categories. In March 2020, the company introduced its in-house operating system run “Huawei Watch GT 2e” featuring a 1.39-inch AMOLED touch display with a resolution of 454*454 pixels.

8. Polar Electro

Polar Electro Oy, commonly known as Polar is a Finnish manufacturer of sports training computers specializing in heart rate monitoring. The company was founded in 1977 in Kempele, Finland, now it helms the market with an impressive range of fitness and athletic training products. These products are heart rate monitors, smartwatches, fitness trackers, and training systems. In November 2022, the company’s “Ignite 3” series, which had heart rate tracking, sleep analysis, and SpO2 (blood oxygen) measurement, was introduced to cater to fitness enthusiasts.

9. Xiaomi Inc.

Xiaomi Inc. is a Chinese technology company specializing in innovative consumer electronics and smart devices, including smartphones, home appliances, and Internet of Things (IoT) products. The company has its presence in over 100 countries, achieving significant sales in India and Europe. With its smartwatch “Xiaomi Watch 2” in February 2024, the company catered to a wide range of users.

10. Mobvoi Information Technology Company

Mobvoi Technology Company is a firm making its mark in artificial intelligence and voice interaction technologies especially in consumer electronics. The company has a range of smartwatches under TicWatch which are powered by Wear OS. In September 2020, TicWatch Pro 3 GPS had a range of features including 1.4-inch AMOLED dual display with a resolution of 454 x 454 pixels. 

Switching up to Smart Wearables by Health and Fitness Enthusiasts

With health and fitness witnessing an upward tick, the demand for smart wearables has also skyrocketed. Most people will now be in favor of switching up to devices which allow them to track a number of parameters. Wearables on the wrist help cater to such switch-ups. The escalating population in the urban areas has had the exposure to various types of smart devices. For instance, as reported by the United Nations, in September 2021, the world’s population residing in urban areas is set to increase by 68% by 2050.