Top 5 MICE Companies Driving Global Event Innovation in 2025

The abbreviation used for conferences, meetings, incentives, and exhibits is MICE. A particular segment of group corporate travel devoted to scheduling, organizing, and planning conferences, seminars, and other activities are all part of MICE events. MICE events are essential for a number of businesses since they offer chances for networking, teamwork, and information sharing, which will support corporate expansion and economic progress.

MICE has historically primarily included business events. Festivals and concerts are examples of leisure activities that belong to a distinct category. Adapting event schedules and programming to the unique requirements and preferences of customers improves their overall pleasure and experience. Specialized services such as VIP access, personalized tours, and specifically designed event activities raise the event’s perceived value and draw in additional participants. Personalized services also produce unforgettable encounters that strengthen people’s emotional bonds and increase their brand loyalty. Customers who receive individualized services are therefore more likely to post favorable comments and evaluations, which will improve the event’s standing and draw in new attendees.

Technology is crucial to the expansion of the MICE industry because it offers creative ways to enhance attendees' travel experiences overall, through virtual and hybrid events. Modern advanced technology makes it easier for corporate event planners to run their business profitably and effectively. Along with this, organizers can handle a variety of event-related tasks from a single platform, including marketing, ticketing, registration, and logistics, with the use of event management software.

Fortune Business Insights anticipates the market for MICE to secure a share of USD 2,449.10 billion by 2032, with a significant CAGR of 10.39% over the projected period.

Fortune Business Insights Highlights the Top 5 Substantial MICE Players 

1. Freeman

In 2023, Freeman completed almost 2,350 projects and 28,547 exhibitions for its clients across the globe, making it the biggest participant in the global industry. To protect patrons at its event locations, the firm prioritizes implementing safety training programs. The business has obtained defensive driver training, branch training, danger awareness and recognition, and forklift certificates in order to guarantee safety requirements. In order to develop a virtual and hybrid event platform that gives organizers an infinite number of options for holding virtual, hybrid, or in-person events, Freeman partnered with Hubilo in March 2022.

2. Flight Centre Travel Group Ltd.

The second-largest global market share for the industry is shown by Flight Centre Travel Group Ltd. The company's net revenues for the fiscal year 2023 were USD 2,280.78 million. The company's portfolio included 7,165 facilities, 1.12 million rooms, and 200 visitors worldwide in 2023. In order to provide its clients with cutting-edge and pleasant MICE solutions, the company concentrates on purchasing travel tour operators. For example, in order to grow its company in the U.S. and the U.K., Flight Centre Travel Group Ltd. Spent USD 148 million in January 2023 to purchase Scott Dunn, a travel tour operator based in the U.K. Luxury travel company Scott Dunn provides improved leisure travels services in the U.S. and the U.K.

3. CWT Meetings & Events

The third-biggest participant in the global industry is CWT Meetings & Events. Delivering comprehensive meetings, incentives, conferences, and events (MICE) solutions is the company's area of expertise. In 2023, the corporation’s operations were in more than 150 nations and used both global resources and local market expertise to provide top-notch services everywhere. By concentrating on a carbon emissions program, the corporation has been investing substantially in sustainable business practices. This enables the business to host environmentally friendly events and, as a result, reach new markets or clientele.

4. ITA Group

The fourth-largest player in the global industry is ITA Group. With around 17 branches, the company serves over 1 million clients in 120 countries globally. In order to provide customized MICE services, the company has already partnered with 2000 global and Fortune 500 companies. Over 600 employee engagement activities are carried out yearly by its network of over 1000 professionals. In order to add technological solutions to its portfolio, ITA Group purchased Cooleaf, an award-winning SaaS platform. The firm was able to support its corporate clients with their top hiring, employee retention, and employee engagement efforts and create a more cohesive culture as a result of this acquisition.

5. One10, LLC

Last on the list is One10, LLC, which, in order to support its net revenue growth, prioritizes developing a corporate clientele and growing its events venue and exhibition center capabilities. One10, LLC held the fifth-largest share of the global industry. First Lorandus Global Inc., a well-known Ontario-based business that specializes in virtual, hybrid, incentive travel, and in-person events, was acquired by the corporation in January 2024. With this acquisition, One10's global expansion plan gets underway, strengthening the company's position as an industry leader and broadening its service offerings.

MICE Future Prospects: Innovation and Economic Progression

Through conferences, seminars, and other events, the industry is quickly expanding and plays a critical role in promoting economic advancement and company expansion. It is anticipated to continue growing as a result of the use of technology, providing creative ways to improve the experiences of attendees.

The growing need for information exchange, teamwork, and networking opportunities is contributing to the expansion of the industry. In order to engage attendees and create lasting memories, event planners are increasingly integrating recreational activities into larger events as the business develops. This expansion has been largely driven by technology, which makes it possible for corporate event planners to run their businesses successfully and efficiently.

With chances for expansion and innovation, the MICE sector appears to have a bright future. There will probably be more eco-friendly activities and events in the sector as long as top MICE companies along with emerging companies continue to place a high priority on sustainability and environmental responsibility. The future of the industry will continue to be greatly influenced by the adoption of virtual and hybrid event platforms as well as event management software.