Trend of Healthy Snacking: Top 10 Baked Savory Snacks Manufacturers Capturing Market With Versatile Snacks

Baked savory snacks usually include flavored and salty snacking products, such as nuts, seeds, chips & crisps, and popcorn, among others. These items are gaining significant popularity among fitness-conscious individuals as they are completely baked, making them much healthier than deep-fried products.

The demand for baked savory snacks is expected to gain major traction in the coming years owing to the increasing adoption of a healthy lifestyle. Customers are becoming increasingly aware of the harmful effects of having unhealthy eating habits, which is why they are switching to baked products.

Fortune Business Insights has stated in its report that the market for baked savory snacks is anticipated to reach a valuation of USD 75.83 billion by 2029, recording a CAGR of 6.37% during the forecast period of 2022-2029. The market was valued at USD 49.23 billion in 2022 and USD 46.50 billion in 2021.

Here Is A List Of The Top 10 Baked Savory Snacks Manufacturers Offering Flavorful Baked Savory Snacks:

1. PepsiCo, Inc.

PepsiCo, Inc. is one of the most reputed top 10 baked savory snacks manufacturers with huge reach in nearly 200 countries. The company offers a wide range of baked snacks, such as popcorn and chips through its well-established brands, including Lay's, Cracker Jack, Doritos, and others. In recent years, PepsiCo is focusing on developing healthier snack products, launching new products, acquisitions, geographical expansion, and other strategies to increase its business operations.

July 2021: PepsiCo announced its plans to increase its healthy snack sales in Europe after receiving positive response for its sugar-free beverages. The company aims to increase its revenue by 10 times by 2025.

May 2023: PepsiCo signed a definitive agreement to acquire Bare Foods, which sells baked vegetable snacks and fruits. This move will help the company expand its presence in the healthy snacks market.

2. General Mills Inc.

General Mills. Inc. is one of the leading producers of packaged foods. It sells baked savory snacks under its brands, such as Nature Valley, Pillsbury, and others. The company aims to increase its operations in the healthy snack products market by launching new products.

July 2023: General Mills launched its new savory snack product range under its Nature Valley brand, Savory Nut Crunch Bars. The new launch comes in three flavors: White Cheddar, Bagel, and Smoky BBQ.

3. Kellanova

Kellanova, formerly known as Kellogg Company, is one of the most prominent manufacturers of baked savory snacks, having a large product range and huge geographical reach. The company separated its cereal business in North America to form Kellanova and expand its presence in healthy snack products market.

January 2024: Kellanova introduced two new products under its Cheez-it brand. The new products are 100% baked and has cheese with extra crunch. These snacks will be available in all major retail outlets, including Target and Walmart. The new products were designed following a survey conducted by Kellanova in 2021, which showed that there was a high demand for crunchy snacks among consumers.

4. Conagra Brands, Inc.

Conagra Brands, Inc., is key food manufacturer based in North America. The company has, over the years, increased its global reach by launching extensive brands and a wide range of snacking products. It supplies baked savory snacks under its brands, such as ACT II and Boomchickapop. Conagra Brands is famous for its popcorn products, which come in a vast range of flavors. The company is focusing on strategies, such as development of new flavors and an innovating its existing product range to gain a strong competitive edge.

March 2024: Conagra Brands, by partnering with Cinnabon, announced that it had launched its brand new flavored popcorn through its brand Boomchickapop. The new product is called Cinnabon Drizzled Kettle Corn.

5. ITC Limited

ITC Limited is a well-established consumer goods manufacturer, which has its headquarters in India. The company makes a vast variety of snacking items, including baked savory snacks. The company has introduced new products over the years to increase its share in the healthy snack industry, making it one of the top 10 baked savory snacks producing companies in the world.

July 2019: ITC Limited revealed that it had entered the healthy snack business space with the launch of its new range of baked chips under its brand Bingo to keep up with the rapidly growing healthy snacking trend.

6. Calbee Group

Calbee Group has emerged as a strong player in the global baked savory snacks industry as it offers a vast range of potato, flour, corn, and bean-based snacks and cereals under its renowned brands, such as JagaRico, Harvest Snaps, and others. The company is looking for various ways to increase its business operations while focusing on food and health. Furthermore, it aims to create a comprehensive, extensive, and evidence-based food solution organization that will contribute to the increasing adoption of healthy lifestyles.

August 2023: Calbee Group launched its baked snack brand in all Walmart stores to increase its presence in the U.S.

7. Hain Celestial

Hain Celestial is a famous health and wellness company that produces and supplies healthier and better-for-you products. The company sells its baked savory snack products across the world through its brands, such as ParmCrisps, Garden of Eatin, Terra, Sensible Portions, and Thinsters. The company’s main focus is on sustainability and healthier living.

January 2024: Hain Celestial announced that it had launched its new snacking item under the category of tortilla chips, which has long been dominated by PepsiCo. The new product was introduced under the company’s Garden Vegies brand.

8. The Hershey Company

The Hershey Company, also known mononymously as Hershey's, is a U.S.-based international company famous for its confectionary items and milk chocolates. However, the company has recently expanded its operations in the baked savory snacks category as well. Kristen Riggs, the president of Hershey's salty snacks company, has stated that the company recorded tremendous growth in this category in recent years. Thus, it is now focusing on expanding its savory snacks business. This decision has encouraged Hershey’s to adopt business expansion strategies, such as new product launches and acquisitions.

April 2023: Hershey’s announced its decision to expand its operations in the snacking business in Indiana by purchasing two popcorn producing plants from Weaver Popcorn.

9. Europe Snacks

Europe Snacks is a leading private-label savory snack company based in Europe. The group has four companies based in the U.K., France, and Spain. It offers several products, such as tortillas, stacked popcorn, crackers, chips, and others.

10. Lorenz Bahlsen Snack-World GmbH & Co KG Germany

The Lorenz Bahlsen Snack-World GmbH & Co KG Germany is one of the top snack manufacturers in Europe, producing and selling a wide range of snacks. The company sells products, such as crackers, chips, and others in nearly 80 countries. It aims to increase its market share in Europe with new product launches.

May 2020: Lorenz Bahlsen announced the launch of two new flavors in its potato chips product range. The new flavors are ─ Incredible Paprika & Sour Cream Pleasure and Terrifying Jalapeno & Cream Cheese Inferno.

What is the future of the baked savory snacks industry?

This industry is anticipated to display commendable progress in the coming years due to the increasing consumption of convenience foods that come with various health benefits. Growing disposable income has also been instrumental in increasing the sales of high-quality baked snacks, which will further fuel the growth of this industry in the future.