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Enabled a U.S. Luxury Giant to Unlock India’s Fast-growing Fashion & Lifestyle Market Through a Strategic Deep-dive

Consumer Goods

Client:

A U.S.-based multinational corporation with a strong presence in the global luxury fashion & lifestyle products market.

Client Objective

The client engaged us to assess the size, growth potential, and competitive dynamics of the Luxury Fashion & Lifestyle Products Market in India, with the goal of identifying opportunities for market entry and expansion. Specific objectives included:

  • Provide insights into the overall luxury fashion & lifestyle products market in India, with emphasis on luxury fashion, accessories, beauty & cosmetics, fragrances, hair care, personal care, and apparel segments.
  • Evaluate macroeconomic enablers, including GDP growth, rising affluence, and organized retail expansion.
  • Map the competitive landscape, including both international brands and domestic players.
  • Understand consumer preferences, adoption barriers, and evolving retail formats.
  • Recommend high-level market entry strategies tailored to India’s unique socio-economic and cultural environment.

Research Methodology

A robust hybrid approach was designed to ensure reliability and depth of insights, combining top-down, bottom-up, and primary research validations.

1. Bottom-Up Approach

    • Mapped leading luxury fashion & lifestyle brands present in the Indian market.
    • Assessed historical and current financial performance of key brands.
    • Analyzed growth drivers including:
      • Rising number of High Net Worth Individuals (HNWIs).
      • Entry of luxury brands into India.
      • Emerging consumption in Tier 2 & 3 cities.
      • Expanding wedding economy and premium spending.
      • Adoption of technology and growth in digital retail.

2. Top-Down Approach

    • Estimated market size based on India’s share of the global luxury fashion & lifestyle market.
    • Benchmarked luxury fashion & lifestyle share within India’s overall fashion & lifestyle industry.

3. Primary Research

    • Conducted interviews and discussions with Key Opinion Leaders (KOLs) and stakeholders from leading companies, retailers, and malls.
    • Captured expert views on market drivers, barriers, evolving consumer trends, and competitive benchmarking.

Data Sources

  • Primary Sources:
    • Discussions with stakeholders in major companies such as Reliance Brands Luxury Fashion Pvt. Ltd., Louis Vuitton India Retail, Aditya Birla Fashion and Retail, etc.
    • Interviews with experts from DLF Luxury Malls, Fashion Design Council of India, Luxury Connect Business School, and leading international brands (e.g., Burberry, HUGO BOSS, Shiseido, AmorePacific).
  • Secondary Sources:
    • Reports and whitepapers from ASSOCHAM, India Luxury Foundation (ILF), Atlas of Affluence Report 2022, Luxury Society, The Luxury League, academic journals, FashionNetwork.com.
    • Internal databases and external databases including D&B Hoovers, Statista, Factiva.
    • Annual reports, investor presentations, and financial reports of leading luxury fashion companies.

Research Outcome

The engagement delivered actionable insights across market potential, consumer behavior, and strategic direction:

  • Market Insights – Market size; growth rate; fastest-growing segment; distribution of the market by various segments; distribution of the market by key cities
  • Competitive Landscape – Leading international brands and their strategies to consolidate their India operations; domestics players and their partnership with international brands; geographic focus of the key brands/players
  • Consumer Insights – Key selection criteria; unmet needs; section of the population expected to drive growth; drivers to spending on luxury brands
  • Strategic Deliverables
    • Developed a comprehensive market entry roadmap, covering:
      • Target consumer profile
      • Distribution strategy
      • Geographic priorities
      • Prestige Beauty Recommendations

Research Impact

  • Equipped the client with evidence-backed growth forecasts and consumer insights to guide market entry decisions.
  • Identified high-growth categories (Prestige Beauty, Luxury Apparel, Personal Care) for strategic focus.
  • Enabled the client to align global strategies with India-specific retail dynamics and consumer behavior.
  • Positioned the client to capture first-mover advantages in emerging luxury segments and underpenetrated cities.