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Robotic Surgical Procedures Market: Case Study to Build Strategic Plans for Brand Promotion

March 06, 2020 | Healthcare

Backed by a European manufacturer of minimally invasive robotic surgical system, Fortune Business Insights™ conducted an elaborate case study of the robotic surgical procedures market. The client wanted to use the data to aid them in developing a strategic plan to promote their brand in the specific countries that are mentioned in the study. The case study would help the client in the following ways:

  • Identifying the significant market dynamics namely, growth drivers, obstacles, opportunities, trends, and challenges.

  • Offering in-depth information, such as key developments, SWOT analysis, and growth strategies about the prominent companies that are present in the market.

  • Estimating and analyzing the market in 20 developed and emerging countries.

  • Primary research consisting of extensive discussions with stakeholders and key opinion leaders to justify the estimates. 

  • Bottom-up and top-down approaches to put forward product mapping of all the large and small companies.

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Research Objectives & Scope

Analyze and estimate the robotic surgical procedures market in 20 developed and developing countries. Identify the key market dynamics – Market drivers, restraints, trends and opportunities. Provide extensive profiles of companies that operate in the global robotic surgical systems market including their growth strategies, SWOT analysis, key developments.

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Research Methodology

A robust model based on installed base of robotic surgical systems, average annual number of procedures conducted by system and average price of procedures. Data was sourced from credible desk research sources such as company annual reports, investor presentations and interviews with key stakeholders in hospitals with robotic surgical systems

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Research Outcome

The client wanted to present the findings from the study in their internal meetings and use the data to assist them in building a plan to introduce their brand of robotic surgical system in the countries under focus in the study.

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