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IPTV Market Size, Share & Industry Analysis By Component (Hardware, Software, Services), By Streaming Type(Non-Video Television, Video Television), By Subscription Type (Subscription-based IPTV, Subscription free IPTV ), By Industry (Advertising and Marketing, Media and Entertainment, IT and Telecom) And Regional Forecast 2023-2030

Region : Global | Report ID: FBI106501 | Status : Ongoing



Internet Protocol television (IPTV) is a platform that delivers television content over IP protocol to the desktop and television simultaneously. It delivers a video stream encoded as a series of IP packets. IPTV is different from satellite television, cable, and conventional terrestrial formats. It delivers either stored video, video on demand, or HD channels. Additionally, IPTV have the ability to stream the source media constantly and the video is transmitted via the real-time streaming protocol with HD quality which is propelling the demand for the IPTV among end-users. In past few years, video on demand has gained huge popularity due to which adoption rate of smart TV has significantly increased. However, increasing competition from the satellite TV, local cable TV due to lower cost is limiting the adoption of IPTV in underdeveloped countries.

Rise in digitization and growing popularity of mobile devices among people is propelling the growth of OTT platforms and IPTV market. Many vendors across the globe are engaged in delivering multiple features such as video calling/conferencing, video-games, OTT etc. to attract clients and increase the number of subscribers to propel the growth of IPVT market. Also, government of developing countries like India encouraging digital platform which plays a vital role to fuel the adoption of internet protocol television. Adoption of these strategies by the market players is anticipated to fuel the growth of the market during forecast period.


The COVID-19 had a moderate impact on the IPTV market. The COVID-19 disrupted global supply chains and impacted both supply and demand significantly. Government of various countries had imposed lockdown due to which media & entertainment, IT & Telecom, and manufacturing sectors were closed. Owing to this, there is slowdown in hardware supply and reduced manufacturing capacity, that resulted in slowdown in IT infrastructure growth. In addition, businesses providing solutions and services are anticipated to have moderate growth for a short period of time. However, the adoption of collaborative applications, AI technology, and security solutions is expected to increase in coming years. Furthermore, the rising trend of internet usage in household due to adoption of work from home policy is will boost the consumption of internet. Thus, it is analyzed that post COVID-19 demand for IPTV has increased among all end-users and it is expected to drive the market during forecast period.


The report will cover following key insights:

  • Micro Macro Economic Indicators

  • Drivers, Restraints, Trends and Opportunities

  • Business Strategies Adopted by the Players

  • Impact of COVID-19 on IPTV Market

  • Consolidated SWOT Analysis of Key Players


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North America is expected hold the largest market share in the global market. In North America demand for streaming and video on demand (VoD) services is significantly higher among most organizations and industries. High penetration of the internet and the rapid growth of smart TVs are major driving factors for regional growth. North America is an innovative hub and it is anticipated to create lucrative opportunities for IPTV vendors in the region. The presence of major market players such as AT&T, Verizon Communications, Broadcom Corporation, and MatrixStream Technologies among others helps in generating revenue in the region.

Asia Pacific is anticipated to have significant growth during forecast period. Rise in initiative towards digital transformation such as Direct-to-Home (DTH) services and digitization of cable TV from government of developing counties like China, India, Singapore, South Korea and others plays an important role to boost the demand for IPTV market. In addition, growing adoption of IPTV hardware, solutions, and services is expected to rise in the region.


The report will include the profiles of key players such as AT&T, Akamai Technologies, Broadcom Corporation, CenturyLink, Commscope, Deutsche Telekom, MatrixStream Technologies, Nevron IPTV, Exterity, Orange S.A., Verizon Communications, and others.

Key players in the market like Orange S.A., SAP SE, Tecsys, Manhattan Associates, etc. are entering into strategic partnerships and collaborations to expand the business. Market players are focused on new product launch and product enhancement in existing product to accelerate market growth.




By Component

  • Hardware

  • Software

  • Services

By Streaming Type

  • Non-Video Television

  • Video Television

By Subscription Type

  • Subscription-based IPTV

  • Subscription free IPTV

By Industry

  • Advertising and Marketing

  • Media and Entertainment

  • IT and Telecom

  • Healthcare

  • Others

By Geography

  • North America (U.S., Canada, and Mexico)

  • Europe (U.K., Germany, France, Italy, Spain, Russia, Benelux, Nordics and Rest of Europe)

  • Asia Pacific (China, India, Japan, South Korea, ASEAN, Oceania and Rest of Asia Pacific)

  • Middle East & Africa (Turkey, Israel, GCC, North Africa, South Africa and Rest of MEA)

  • South America (Brazil, Argentina and Rest of South America)


  • September 2021 - Orange S.A. launched a new TV service via satellite. The company added this services into its existing portfolio which includes IPTV and Online TV services.

  • August 2021 – CommScope engaged in partnership with Orange Slovensko, a provider of fibre connections. In this partnership CommScope will provide its new set top to the next generation of IP connected 4K UHD digital video decoder and Orange Slovensko will be providing their subscribers.

  • Ongoing
  • 2021
  • 2018-2020


  • $4850

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