Luxury Travel Market Size, Share & Industry Analysis, By Purpose (Leisure and Business), By Passengers (Domestic and International), By Target Clientele (High Net Worth (HNW) Individuals and Non-High Net Worth Individuals), By Type (Airfares & Lodging, Culinary, Cultural Activities, and Others), and Regional Forecast, 2025-2032

The global luxury travel market size was valued at USD 2,509.71 billion in 2024. The market is projected to grow from USD 2,716.76 billion in 2025 to USD 4,827.68 billion by 2032, exhibiting a CAGR of 8.56% over the forecast period. North America dominated the luxury travel market with a market share of 32.64% in 2024.

Luxury travel refers to premium and tailor-made experiences that usually focus on exclusivity, luxurious comfort, personalized service, and enhanced privacy options. It often includes business class flights or private jets, luxury cruise and safaris, high-end accommodations such as five-star hotels and exclusive private villas. The increasing number of tourists globally drives the global market growth. Various prominent players are operating in the market, including NUBA, Abercrombie & Kent, Quintessentially Travel Ltd., Nomad Hill, and Scott Dunn.

Global Luxury Travel Market Snapshot & Highlights

Market Size & Forecast:

• 2024 Market Size: USD 2,509.71 billion
• 2025 Market Size: USD 2,716.76 billion
• 2032 Forecast Market Size: USD 4,827.68 billion
• CAGR: 8.56% from 2025–2032

Market Share:

• North America dominated the luxury travel market with a 32.64% share in 2024, driven by high disposable incomes, strong presence of affluent travelers, and growing demand for customized luxury itineraries and wellness experiences.
• By purpose, leisure travel held the largest share in 2024 due to rising demand for experiential, cultural, and wellness-oriented vacations.
• The non-high net worth individuals segment led the market in 2024, fueled by increasing disposable incomes and the availability of affordable luxury options.

Key Country Highlights:

• United States: Largest contributor with over 800 billionaires; strong demand for exclusive wellness retreats, adventure travel, and luxury corporate travel programs.
• India: Domestic tourism surge with 1.7 billion+ local trips in 2022; increased luxury offerings aimed at growing middle-class and HNWIs.
• China: Second-highest number of billionaires globally; rapid expansion of luxury resorts and travel brands.
• France & Italy: Europe’s top luxury destinations due to Michelin-starred culinary tourism, heritage sites, and boutique accommodations.
• Saudi Arabia: Rapid growth fueled by heritage-focused tourism and luxury hospitality investment under Vision 2030.
• Brazil: New high-end tour operators entering the market; strong demand for eco-luxury experiences in the Amazon and coastal resorts.

Luxury Travel Market Trends

Growing Popularity of Sustainable Travel to Provide Growth Opportunities

The popularity of sustainable luxury travel is growing significantly among affluent travelers owing to the increasing environmental consciousness and rising awareness of climate change & environmental degradation among eco-conscious travelers, fueling the demand for sustainable luxury travel. Moreover, travelers are seeking less-visited or off-beaten locations that promote environmental conservation and cultural preservation. Furthermore, increasing the number of sustainable luxury eco-resorts and boutique hotels using renewable energy sources, reducing water consumption, and minimizing waste drives the market growth. 

• North America witnessed luxury travel market growth from USD 717.86 billion in 2023 to USD 819.13 billion in 2024.

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MARKET DYNAMICS

Market Drivers

Increasing Number of International and Domestic Tourists to Propel Market Growth

The increasing number of international tourists worldwide seeking memorable and unique experiences drives the market growth. According to the United Nations World Tourism Organization (UNWTO), a government agency, over 975 million tourists traveled internationally between January and September 2023, with an increase of 38% compared to the same period in 2022.

Furthermore, the growing number of domestic tourists across various countries owing to increasing disposable incomes and the soaring popularity of quick trips and weekend gateways drives the market growth. According to the Ministry of Tourism India, a government agency, the total number of domestic tourist visits across the country increased from 677.63 million in 2021 to 1,731.01 million in 2022.

Rising Government Support to Propel Market Growth

The governments of several countries have increasingly recognized the significant economic benefit of luxury travel, leading to increased support for its development. Rising government support and initiatives, such as global advertising campaigns, hosting tourism events, and partnerships with luxury brands, propels the market growth. For instance, in December 2024, Quintana Roo Tourism Promotion Council (CPTQ), a Mexico-based council, launched a new campaign, Luxury Experience by Mexican Caribbean, showcasing the region’s luxury offerings across twelve key destinations. According to the CPTQ, the new campaign will also highlight various luxury accommodations, including Atelier Playa Mujeres & Banyan Tree Mayakoba and the private jet terminal at Tulum International Airport.

Furthermore, governments worldwide are increasingly investing in infrastructure, such as private and charter-friendly airports, destination developments, heritage & cultural restoration projects, and developing high-end hotels and resorts tailored to attract affluent travelers, propelling luxury travel market growth.

Market Restraint

Rising Environmental Concerns and High Dependency on Discretionary Spending to Limit Market Growth

Luxury travel usually involves private jets, charters, cruises, and yacht, leading to increasing carbon footprint. Governments across various countries are implementing stricter regulations and increased taxation across industries contributing to climate change, impacting operational costs. Moreover, increasing environmental awareness among individuals worldwide also affects the market growth owing to consumer seeking sustainable travel options.

Furthermore, the market heavily relies on consumer’s disposable income and economic downturns & financial uncertainties can lead to a decline in discretionary spending among individuals, negatively impacting the demand for luxury travel experiences.

Market Opportunity

Rising Popularity of Personalized Experiences to Drive Market Growth

Affluent travelers usually prefer customized and personalized experiences, such as customized and private safaris, culinary travel and shopping tours, adventure expeditions, private jets & villas, offering new prominent players the opportunity to attract new consumers. Moreover, travelers are increasingly attracted to authentic experiences, such as engaging with local communities, exploring hidden gems, and participating in cultural festivals, driving the market growth.

Market Challenges

High Cost of Luxury Offering May Hamper Market Growth

The high cost of luxury travel experiences, such as private jets, five-star accommodations, and exclusive tours, may restrict the demand from budget-conscious consumers. Moreover, the rising availability of mid-tier experiences at low price points attracts non-high net-worth individuals, thus hampering the market growth.

Impact of COVID-19

Travel Restrictions across Countries to Impact Market Growth

The COVID-19 pandemic significantly impacted the market owing to lockdowns imposed worldwide by the government in 2020. Governments across various countries implemented international and domestic travel bans, significantly reducing the number of affluent travelers. According to the United Nations World Tourism Organization (UNWTO), a government agency, in 2020, there was a loss of over 74% in international tourist arrivals. Moreover, according to the European Union, a government agency, in 2020, trips and tourism nights spent by Europeans dropped by 37%. Furthermore, the lockdowns led to the closure of a majority of offices, shifting to virtual meetings & events, which led to a decrease in business travel and affected market growth.

SEGMENTATION ANALYSIS

By Purpose

Increasing Popularity of Experiential Travel to Drive Leisure Segment Growth

Based on purpose, the global market is bifurcated into leisure and business.

The leisure segment dominated the market share by 81% in 2024, owing to increasing disposable income and the growing popularity of experiential travel. Moreover, rising interest in cultural immersion, heritage-rich destinations, and private safaris, coupled with a growing focus on health & wellness among tourists, drives the segment growth.

The business segment is expected to grow significantly throughout the forecast period. The growing MICE (Meetings, Incentives, Conferences, and Exhibitions) industry, coupled with corporations, is increasingly investing in high-quality travel experiences to enhance employee satisfaction and improve overall productivity. Several prominent players are launching new programs for the business segment to diversify their portfolio for corporate clientele. For instance, in June 2024, Trip Concierge, a U.S.-based agency, launched its new Luxury Business Travel Program for large executive groups. According to the company, the new program will offer travel consultancy and travel solutions for premium & luxury corporate groups.

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By Passengers

Growing Number of Domestic Tourists across Countries to Fuel Domestic Segment Growth

Based on passengers, the global market is bifurcated into domestic and international.

The domestic segment dominated the market in 2024 owing to the increasing popularity of weekend gateways and short trips coupled with reduced travel and a rising preference to spend family and quality time. The domestic segment is projected to capture the market share by 74% in 2025.

The international segment is expected to grow significantly over the coming years with a CAGR of 9.90% owing to the expansion of direct international flights and premium airline services coupled with the increasing availability of unexplored and unique destinations worldwide. Moreover, the increasing number of international tourists across various countries fuels the segment growth. According to the Ministry of Tourism India, a government agency, the number of foreign (international) tourist visits increased from 1.05 million visits in 2021 to 8.59 million visits in 2022, with an increase of over 714.26%.

By Target Clientele

Rising Disposable Income among Middle-Class Population Favor Non-High Net Worth Individuals Segment Growth

Based on target clientele, the market is bifurcated into high net worth (HNW) individuals and non-high net worth individuals.

The non-high net worth individuals segment dominated the market in 2024 owing to rising disposable income among the middle-class population and the growing availability of affordable luxury offerings. The non-high net worth (HNW) individuals segment is projected to capture the market share by 61% in 2025.

The high net worth (HNW) individuals segment is expected to grow with a CAGR of 8.81% over the forecast period owing to the rising number of millionaires and billionaires across countries. According to Forbes, an American Business Magazine, in 2023, the number of billionaires worldwide reached 2,781, with an increase of over 141 billionaires compared to 2022.

By Type

Increasing Number of Hotels across Several Countries to Favor Market Expansion

Based on type, the market is segmented into airfares & lodging, culinary, cultural activities, and others.

The airfares & lodging segment dominated the market in 2024 owing to the increasing number of luxury hotels across various countries. The growing availability of luxury airlines and private jets worldwide fuels the segment growth. The airfares & lodging segment is projected to capture the market share by 64% in 2025.

The cultural activities segment is expected to grow with a CAGR of 8.84% over the forecast period owing to the increasing popularity of wine tourism across Europe, the rising number of food festivals, and the growing trend of gastronomy tourism worldwide. For instance, in February 2024, the Bahrain Tourism and Exhibition Authority, a government agency, launched its 8th Bahrain Food Festival, which had over 227,000 attendees, an increase of 35% compared to the previous year.

Luxury Travel Market Regional Outlook

Geographically, the global market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

North America

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North American market size led the region in 2024 with USD 819.13 billion. In 2023, the region acquired USD 717.86 billion. North America dominated the luxury travel market share in 2024 owing to the increasing disposable income and a high presence of prominent players across the region. Moreover, there is a growing popularity of customized itineraries, including private tours, exclusive dining experiences, and tailored wellness programs across the region.

The U.S. is the most prominent country in the region owing to the high presence of high-net-worth individuals and the rising popularity of adventure travel. According to Forbes, a Popular American Business Magazine, there were over 800 billionaires in the U.S. The U.S. market is expected to hit USD 627.50 billion in 2025.

Europe

Europe to be anticipated the second-largest market with USD 739.32 billion in 2025, recording the second-largest CAGR of 8.61% during the forecast period. Europe is expected to grow significantly throughout the forecast period owing to the presence of the most popular tourist destinations, such as France, Italy, Spain, Switzerland, and the U.K. Moreover, Europe is renowned for its gastronomy experience, with Michelin-starred restaurants, exclusive food festivals, and vineyard tours, propelling the market growth. The market in U.K. is estimated to be USD 143.41 billion in 2025. The Germany’s market size is foreseen to be valued at USD 108.03 billion and France’s likely to be USD 130.03 billion in 2025.

Furthermore, the increasing availability of new exclusive luxury tours across various countries fuels the market growth. For instance, in May 2024, Trip Concierge, a U.S.-based luxury travel agency, launched its new exclusive two-week travel experience, Extraordinary Journey: The Legendary South of France. According to the company, the new luxury journey will feature handpicked opulent accommodations, VIP private tours, luxury chauffeured transportation, and culinary delights at Michelin-starred restaurants.   

Asia Pacific

Asia Pacific region is to be anticipated the third-largest market with USD 530.38 billion in 2025. This region is expected to grow significantly over the coming years owing to the increasing number of high-net-worth individuals across China, India, and Singapore, coupled with the rising trend of affluent travel among the middle-class population. According to Forbes, a popular American business magazine, China was the second country with the highest number of billionaires in 2023 (406 billionaires). Moreover, the growing number of travel companies offering luxury experiences is expected to drive market expansion over the coming years. The market in China is estimated to be USD 171.25 billion in 2025. India’s market size is foreseen to be valued at USD 77.35 billion and Japan’s likely to be USD 101.79 billion in 2025.

South America

The South America market is expected to grow steadily throughout the forecast period owing to the wide availability of lavish travel experiences across Argentina, Brazil, Chile, Ecuador, and Peru, coupled with the presence of various cultural heritages & landscapes, such as the Amazon Rainforest, Andes Mountain, and pristine beaches. The increasing number of new players across the region offering luxurious travel services owing to increasing consumer demand. For instance, in December 2024, Journey Brazil, a new high-end to ultra-luxury travel destination management company in Brazil.

Middle East & Africa

Middle East & Africa region is to be anticipated the fourth-largest market with USD 366.60 billion in 2025. The Middle East & Africa market is expected to grow considerably throughout the forecast period owing to the rising availability of new luxurious experiences and the increasing number of tourists across the region. For instance, according to the Ministry of Tourism Saudi Arabia, the total number of tourists increased from 94.48 individuals in 2022 to 109.34 individuals in 2023. Moreover, the growing popularity of the UAE, Egypt, and South Africa as major luxury travel destinations featuring luxurious safaris, high-end shopping experiences, and unique heritage sites such as the Pyramids of Egypt and Petra in Jordan fuels the market growth. The UAE market is anticipated to hit USD 108.31 billion in 2025.

COMPETITIVE LANDSCAPE

Key Market Players

Prominent Players Focus on Launching Personalized Experiences to Diversify their Portfolios

Intense competitive rivalry characterizes the global market. International prominent market players leverage their strong brand loyalty and presence to stay ahead of the competition. Several key market players are focusing on launching new personalized experiences to diversify their portfolios.

List of Key Luxury Travel Companies Profiled:

• NUBA (Spain)
• Abercrombie & Kent (U.S.)
• Black Tomato (U.S.)
• Quintessentially Travel Ltd (U.K.)
• Trip Concierge (U.S.)
• The Q Experiences (India)
• The Luxury Travel Agency (Canada)
• Nomad Hill (U.S.)
• cazenove+loyd (U.K.)
• Scott Dunn (U.K.)
• Lindblad Expeditions (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• December 2024: Cercle, a France-based music company, launched its new lavish music festival experience, O Ritmo do Rio, in Brazil. According to the company, the guests can choose between helicopter tours or paragliding over Rio and also hosts private DJ sets by various international artists, including Brazilian star Classmatic, Jessica Brankka, and Pricila Diaz.
• November 2024: NextTrip, Inc., a U.S.-based travel technology company, announced the acquisition of Five Star Alliance, a U.S.-based online luxury travel agency.
• October 2024: Brightsun Travel, an India-based travel company, launched a new division offering curated luxury travel services, Premier by Brightsun. According to the company, the new division will offer various experiences, private island getaways, and five-star hotels.
• July 2024: Andrew Harper, a U.S.-based luxury travel company, launched its new initiative, The Shop & Exclusive Experiences, to enhance the client experience for its members.
• October 2022: Luxury Escapes, an Australia-based travel company, launched its flight services in India. According to the company, consumers can book their flights and five-star hotel accommodations.

Investment Analysis and Opportunities

Focusing on Customization to Provide Lucrative Growth Opportunities

The report provides comprehensive investment analysis and opportunities in the industry to provide investors and business leaders with actionable insights. Prominent market players can focus on offering customized travel experiences tailored according to individual preferences will provide lucrative growth opportunities.

REPORT COVERAGE

The report analyzes the market in-depth and highlights crucial aspects such as prominent companies, purpose, passengers, target clientele, and type. Besides this, the research report also provides insights into the global travel market coupled with global luxury market share analysis and market trends analysis.

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Report Scope & Segmentation