Hair Color Market Size, Share, and Industry Analysis, By Product (Permanent and Temporary), By Category (Conventional and Organic & Natural), By End-user (Male and Female), By Distribution Channel (Online and Offline), and Regional Forecast, 2025-2032

The global hair color market size was valued at USD 26.5 billion in 2024. The market is projected to grow from USD 32.63 billion in 2025 to USD 139.72 billion by 2032, exhibiting a CAGR of 5.98% during the forecast period.

The global hair color market is witnessing significant expansion driven by the increasing aging population and fashion trends worldwide. Hair color, also known as hair dye is used to change the color of hair according to the user’s preference, to enhance the appearance, or to cover grey hair. Hair colors are available in different shades and can be applied at home and by a professional hairdresser.

The market was negatively affected during the COVID-19 pandemic, especially in 2020. Governments in multiple countries across the world enforced lockdowns, resulting in a halt in manufacturing activities and logistics limitations hampering market growth. Additionally, hair saloons were also temporarily closed worldwide which declined product demand.

Hair Color Market Driver

Social Media Influencers and Beauty Trends to Drive Market Growth

The increasing impact of social media and beauty influencers is a significant driver in the hair color industry. Social media platforms and beauty influencers have a big impact on consumer preferences as they showcase and promote various hair color brands and provide product suggestions. As customers emphasize on replicating popular styles, the product adoption will increase. Furthermore, consumer desire to stay up with the changing beauty standards and trends that are shown online supports global market growth.

Hair Color Market Restraint

Regulatory Compliances May Hamper Market Growth

Growing regulatory compliance and safety concerns are major hindrances to the hair color market. The sector is subject to stringent laws regarding product safety and ingredients, with non-compliance leading to legal troubles, recalls, and brand harm. Furthermore, rising levels of product counterfeiting negatively affect consumer trust and destroy brand reputation. Counterfeit items can be dangerous and ineffective, resulting in customer dissatisfaction.

Hair Color Market Opportunity

Technological Advancements and Male Grooming Awareness to Provide Growth Opportunities

Growing technological improvements in hair color product compositions are driving market expansion. Innovations in ingredients and tailored solutions improve product performance and assist in addressing specific hair issues. Furthermore, the rising popularity of male grooming and hair care awareness is propelling market growth. Men are investing more in hair care products as personal appearance becomes increasingly important. Manufacturers are responding by producing specialized products targeted at male clients.

Segmentation

Key Insights

The report covers the following key insights

• Overview of the Parent Market
• Supply Chain Analysis
• Industry SWOT Analysis
• Porter's Five Forces Analysis
• Recent Technological Advancements

Analysis by Product Type

Based on product type, the market is segmented into permanent, semi-permanent, and temporary.

The permanent segment dominates the hair color market due to the product’s ability to provide long-lasting results and hide grey hair effectively. Consumers also prefer the product due to its quality and effectiveness.

The semi-permanent segment is projected to grow at the fastest CAGR over the analysis period, benefitted by a rising preference for less damaging and temporary hair color solutions that are easy to maintain. Semi-permanent colors are also popular as they can be changed frequently without making a prolonged commitment.

Analysis by Form

Based on form, the hair color market is classified into powder, liquid, and gel.

The liquid segment dominates the market due to its simplicity of application and consistency which makes it popular among both professionals and others.

The gel segment is expected to grow with the fastest CAGR over the forecast period. Gel's ease of use and ability to give effective, mess-free results are driving demand. Gel-based hair colors have a high growth potential as the consumer demand for innovative and user-friendly products rises.

Analysis by End User

Based on end user, the hair color market is bifurcated into men and women.

The women segment dominates the market due to the extensive usage of hair color among women for styling purposes. Women frequently use the product for fashion, to conceal grey hair, and to improve their appearance, which leads to a larger market share.

The men segment is likely to surge at the fastest CAGR over the forecast period, backed by increased grooming knowledge and product use for hiding grey hair. The growing development of male-specific hair color products will further drive the segmental expansion.

Analysis by Distribution Channel

Based on distribution channel, the market is categorized into online and offline.

The offline segment dominates the hair color industry due to the increasing development of cosmetic shops and pharmacies where customers can buy hair color directly. These retailers also provide individual assistance and multiple brands.

The online segment is estimated to grow at the fastest CAGR over the analysis period due to the convenience of online purchasing, the expansion of e-commerce platforms, and their ability to provide product reviews.

Regional Analysis

To gain extensive insights into the market, Download for Customization

Based on region, the market has been studied across North America, Europe, Asia Pacific, South America, and the Middle East and Africa.

North America holds the largest share of the hair color market. This dominance is fuelled by widespread product awareness and the presence of large hair color companies in the region. The consumer’s spending on fashion and personal grooming products further contributes to regional growth.

The second-largest region in the market is Europe. In 2023, hair care accounted for 22% of the beauty and personal care market, reflecting steady growth. Switzerland, a key player ranked third in Europe for per capita cosmetics consumption EUR 233 (USD 243.7) per person.

Key Market Players

• L'Oréal (France)
• Henkel AG & Co. KGaA (Germany)
• Procter & Gamble (U.S.)
• Coty Inc. (U.S.)
• Unilever (U.K./Netherlands)
• Shiseido Company (Japan)
• Kao Corporation (Japan)
• Godrej Consumer Products Ltd. (India)
• Revlon, Inc. (U.S.)
• Avon Products, Inc. (U.S.)

Key Industry Developments

• In January 2024, L’Oréal Paris, a France-based cosmetic brand, launched a campaign named “My Hair Colour, My Expression.” The campaign features 16 shades from the brand’s Casting Crème Gloss collection.
• In October 2022, Unseen Beauty, a U.K.-based beauty company, unveiled hair color products designed to provide a unique beauty experience. The products change color based on light and temperature and are available in five different shades.