Anti-Counterfeiting Packaging Market to Record a CAGR of 8.02% during the Forecast Period; Focus Of The Manufacturers For Maintaining The Brand Image Is Set To Drive The Market Growth

The global anti-counterfeiting packaging market size is estimated to display strong growth by reaching USD 255.41 billion by 2030. Fortune Business Insights™ in its report titled “Anti-Counterfeiting Packaging Market Size, Share & COVID-19 Impact Analysis, By Technology (RFID, Holograms, Barcode, and Others), by End-Use (Food & Beverages, Healthcare & Pharmaceutical, Industrial & Automotive, Consumer Electronics, and Others), and Regional Forecasts, 2023-2030” observes that the market size in 2022 stood at USD 138.77 billion and is expected to reach USD 148.82 billion in 2023. The market is expected to witness a strong CAGR of 8.02% during 2023-2030. Increasing demand for counterfeit protection in various end-user food and beverages, healthcare & pharmaceuticals, consumer electronics, luxury goods, and others is set to propel market growth. Focus of the manufacturers for maintaining the brand image is set to drive the market growth. Government support for implementing anti-counterfeit technologies and many favorable policies in food and healthcare packaging to create demand in the market for the product.  

Rieke Declared The Launch Of IMF-5 In-Mold FLEXSPOUT Tamper-Evident Closure For Plastic Pails

In December 2022, Rieke declared the launch of its IMF-5 In-Mold FLEXSPOUT tamper-evident closure for plastic pails. The product is to offer its key customers with improved product and brand protection. The development of the product by the company is an innovative solution in its range of tamper-evident closures to guarantee active support for original manufacturers in their fight against product fraud. New product launches by the market players is set to provide cosumers with wide range of choices.

Pandemic Of COVID-19 Affected Many Industries Across The Globe By Imposing Lockdowns

The pandemic of COVID-19 affected many industries across the globe by imposing lockdowns and shutdown of businesses by governments slowing the growth for anti-counterfeiting packaging production. However, product safety and quality of its packaging materials, several packaging manufacturers, in collaboration with authentication technology providers, developed solutions to effectively deliver the advantages of anti-counterfeit packaging. It resulted in boosting the global market at the time of pandemic. 

Growing Emphasis On The Product Safety And Security To Drive Market Growth

Increasing focus of the market players on brand image is predicted to drive anti-counterfeiting packaging market growth. Rising quantity of the counterfeit products and growing emphasis on the product safety and security is set to drive the market growth. Implementation of such technology on the labels & packaging of the products reduces the losses, tampers evidence, and maintains the brand image. The manufacturers highly utilize barcodes, holograms, and batch coding to authenticate their original products.

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Major Players In The Market Are Constantly Focusing On Expanding Their Customer Base

Major players in the market are CCL Industries Inc., 3M Company, Zebra Technologies Corporation, SML Group, SICPA Holding SA, and others. They have been focusing on delivering advanced packaging solutions. The global market is highly fragmented and competitive and dominate the market by offering innovative packaging in the packaging industry. These major players in the market are constantly focusing on expanding their customer base across the regions and innovation.

Key Industry Development

• March 2022: Holographyx launched a patented anti-counterfeiting system for pharmaceutical blister packs. It allows the printing of dosage and marketing information on the area surrounding the pill recess.

List of Key Companies Profiled in the Market Report:

• CCL Industries Inc. (Canada)


• 3M Company (U.S.)


• Zebra Technologies Corporation (U.S.)


• SML Group (China)


• SICPA HOLDING SA. (Switzerland)


• Avery Dennison Corporation (U.S.)


• AlpVision. (Switzerland)


• Authentix. (U.S.)


• BrandWatch Technologies (U.K.)


• Impinj, Inc. (U.S.)

Further Report Findings

• North America dominated the market share due to presence of various end-use industries and pharmaceutical companies. These companies are present in the countries such as Canada and the U.S. The market stood at USD 49.71 billion in 2022 due to rising demand for the products enabled the track & trace technology.


• Europe is the second largest region and is expected to grow rapidly due to growing usage of RFID technology. The rapid augmentation of food and pharmaceutical industries in the European region also cushion the market growth.

Table of Segmentation