Customer Data Platform Market to Expand at 24.4% CAGR from 2023 to 2030; Amperity to Team with Persado to Bolster Portfolio

The global customer data platform market size was 1.75 billion in 2022. The market is projected to grow from USD 2.15 billion in 2023 to USD 9.92 billion by 2030 at a 24.4% CAGR.

Fortune Business Insights™ provides this information in its research report, titled “Customer Data Platform Market Size, Share & COVID-19 Impact Analysis, By Component (Platform and Services), By Deployment (Cloud and On-premises), By Type (Access, Analytics, and Campaign) By Industry (Banking, Financial Services and Insurance (BFSI), Retail and E-commerce, Information Technology (IT) and Telecom, Media and Entertainment, Travel and Hospitality, Healthcare, and Others), and Regional Forecast, 2023-2030.”

Heightened awareness regarding customer satisfaction and rising trends for real-time service have augured well for the business outlook. An additional factor fueling industry growth is the rising demand for real-time services by customers.

COVID-19 Pandemic Ushers Growth Potentials for Customer Data Platform

The influence of the pandemic has prompted leading companies to invest in customer data platform solutions. With companies emphasizing remote work culture, the trend for advanced data platforms will continue to gain ground. The COVID-19 pandemic will further the demand for real-time and personalized solutions in the ensuing period.

Amperity Partners with Persado to Provide Enhanced Services

In May 2021, Amperity entered a collaboration with artificial intelligence (AI) content generation and decision-making platform provider Persado. The partnership was aimed to help marketers identify their targets, providing engaging and emotional messages to the targeted customers. The deal would further help decrease customer acquisition costs and enable higher rates of conversion on click-through and open rates across all marketing channels.

High Investments from BFSI Sector to Expedite Industry Growth

Amidst the onslaught of the COVID-19 outbreak, the BFSI sector has exhibited profound traction for such services. The customer data platform market growth will observe an upward trajectory, largely due to a surge in online client interaction. Financial institutions are likely to expand their customer engagement strategy across developed and developing countries. End-users will continue to invest in advanced solutions to boost personalization.

However, potential privacy concerns amidst a surge in internet consumption could challenge industry players bolstering their portfolios.

Leading Companies to Emphasize Organic and Inorganic Strategies to Bolster Market Positions

The customer data platform market share will observe notable growth due to strategic approaches from industry participants. Prominent companies are poised to inject funds into product launches, geographical expansion, R&D activities, technological advancements, and mergers & acquisitions.

To get a detailed report summary and research scope of this market, click here:

https://www.fortunebusinessinsights.com/industry-reports/customer-data-platform-market-100633

Industry Development

• February 2022– Bounteous inked a partnership agreement with Acquia. The deal was focused on the launch of Customer Data Platform QuickStart Packages.

List of Companies Profiled

• Salesforce.com, Inc. (U.S.)


• Exponea s.r.o. (Slovakia)


• Segment.io, Inc. (U.S.)


• Optimove Inc. (U.S.)


• Oracle Inc. (U.S.)


• Leadspace, Inc. (U.S.)


• Ignitionone.com (U.S.)


• Kabbage Inc. (Radius Intelligence) (Georgia)


• Tealium Inc. (U.S.)


• CaliberMind (U.S.)

Further Report Findings

• The North America market forecast is expected to depict robust expansion over the study period. The rise is on account of the growing presence of leading companies across the U.S. and Canada.


• Europe will provide promising growth opportunities over the study period. The expansion is in the wake of the implementation of GDPR and the rising number of vendors in the region.


• Based on component, the market is classified into platform and services. The services segment will witness impressive growth over the forecast period. The surge is due to the rising demand for customer satisfaction.


• By deployment, the market is subdivided into cloud and on-premises. The on-premises segment is poised to grow at a lucrative pace throughout the study period. The growth is on account of escalating preference for on-premises software.

Table of Segmentation