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Deodorant Market Size to Reach USD 30.76 Billion by 2026; Growing Concentration on Self Care and Grooming to Boost Market Sales

April 27, 2020 | Consumer Goods

The global deodorant market size is expected to reach USD 30.76 billion by 2026. The rising cognizance about organic deodorants owing to its advantages such as, skin-friendliness, proven excellence odor elimination, aluminum-free nature, and long-lasting smell will enable speedy growth of the market. Besides, the focus of companies towards the introduction of organic and herbal products will boost this market trends during the forecast period. for instance, Shahnaz Husain Group unveiled herbal and organic deodorant for the Indian market, mentioned in a report, titled “Deodorant Market Size, Share & Industry Analysis, By Product Type (Spray, Roll-On, Stick, and Others), By Packaging Material (Metal, Plastic, and Others), By End-User (Men and Women), and Regional Forecast, 2019-2026” the market size stood at USD 22.54 billion in 2018 and is likely to register a CAGR of 4.0% between 2019 to 2026.

Unveiling of Aluminum Free Deodorant by Secret to Promote Market Expansion

Secret, a Procter & Gamble manufactured antiperspirant band launched its first-ever Aluminum-free deodorant. The launch of the new deodorant can be an essential factor in aiding the market growth in the foreseeable future owing to the rising awareness regarding the disadvantages of Aluminum, such as it blocks toxins from leaving the body, which can lead to endocrine disruption, neurotoxicity, cancer and Alzheimer’s. Moreover, the growing popularity of clean and aluminum-, paraben- and dye-free products will accelerate the market share for deodorant during the forecast period. Besides, the growing impulsion on companies to produce safer, cleaner options to cater to consumer demands will create lucrative business opportunities for the market during the forecast period. For instance, the introduction of clean beauty movement, which is associated with organic beauty products. The criteria include the utilization of non-toxic ingredients and transparent labels for the manufacturing of cosmetic products. This movement is being followed by many brands across the world.

To get a detailed report summary and research scope of this market, click here:


Rising Consumer Consciousness to Enable Growth

The growing change in lifestyle and standard of living will subsequently boost the deodorant market revenue during the forecast period. The increasing advertisements of cosmetic and fragrance products through television, radio, print media and social media will enable speedy growth of the market.

Moreover, the focus of manufacturers towards introducing innovative products, meeting the demand of the consumers will aid the healthy expansion of the market. For instance, in 2019, Unilever announced the launch of deodorant wipe in 5 of its brands, these wipes are easy-to-use and can wipe away excessive sweat and freshen up the skin besides offering 24 hours long-lasting smell. However, the allergic reactions associated with chemical-based deodorants such as aluminum compounds, Cyclomethicone, and others will dwindle the growth of the market during the forecast period. For instance, these chemicals can cause an allergic reaction to sensitive skin, thus leading to skin problems

Marketing Strategies of Key Companies to Strengthen Market Position  

The market is dominated by the presence of the major international players, local and regional manufacturers. The leading players are focusing on marketing strategies such as mergers and acquisitions, product launch, geographic expansions, and advertising strategies in order to expand consumer base and gain a strong footprint in the market. Moreover, players operating in the market are taking efforts to use safe and non-toxic organic ingredients in their products to cater to demand of consumers. These factors together will aid the expansion of the global market

The report Lists the Key Companies in the Market:

  • Unilever PLC

  • The Procter & Gamble Company

  • Beiersdorf AG

  • Henkel AG & Co KGaA

  • L'Oreal SA

  • Sky Organics

  • Speick Natural Cosmetics

  • Truly's Natural Products

  • Erbaviva

  • Spirit Nest

Further Report Findings:

  • Regional Analysis: The market in Europe generated a revenue of USD 6.92 billion and is predicted to remain dominant during the forecast period owing to the presence of largest cosmetics companies such as Unilever PLC and L'Oreal SA.

  • Leading Segment: spray deodorant accounted for a share of 51.53% in 2018 and is predicted to witness high demand during the forecast period. This Spray is not sticky or wet as compared to other products, thus serves to the needs of consumers.

The Market is Segmented into:



Study Period


Base Year


Forecast Period


Historical Period



  Value (USD Billion)


By Product Type

  • Spray

  • Roll-On

  • Stick

  • Others

By Packaging Material

  • Metal

  • Plastic

  • Others

By End-User

  • Men

  • Women

By Geography

  • North America (U.S., Canada and Mexico)

  • Europe (U.K., Germany, France, Italy, Spain, Russia, and Rest of Europe)

  • Asia-Pacific (Japan, China, India, Australia, and Rest of Asia- Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, Saudi Arabia and Rest of Middle East & Africa)

Deodorant Market
  • PDF
  • 2018
  • 2015-2017
  • 125


  • 4850

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