Email Marketing Software Market to Hit USD 2.76 Billion by 2029; Oracle Corporation Launches Eloqua to Gain Competitive Edge

The global email marketing software market size stood at USD 1.15 billion in 2021. The market value is slated to rise from USD 1.26 billion in 2022 to USD 2.76 billion by 2029 at a CAGR of 11.8% during 2022-2029. Fortune Business Insights™ presents this information in its report titled “Email Marketing Software Market Size, & Share COVID-19 Impact Analysis, By Channel (B2B and B2C), By Deployment (Cloud-based and On-premise), By Enterprise Size (SMEs and Large Enterprises), By Application (Email Lead Generation, Sales Reporting, Customer Management, Template Management, Reporting and Analytics, and Others), By Industry (Banking, Finance, Security, and Insurance (BFSI), IT & Telecommunication, Retail, Information Technology-enabled Service (ITeS), Healthcare, Consumer Goods, Travel and Transportation, and Others), and Regional Forecast, 2022-2029”.

Market Value Surged Due to Escalated Email Marketing Demand from Various Industries Amid COVID-19 Crisis

The industry growth was led by numerous government restrictions such as social isolation and lockdown, which resulted in the adoption of work from home culture. During the pandemic period, email marketing software was implemented by numerous private and government organizations. The chief purpose of installation by companies was the evaluation of customer communication.

Constant Contact Acquires Vision 6 to Strengthen Industry Position

In April 2022, Constant Contact announced its takeover of Vision 6. The deal helped in enhancing the company’s ability to support the evolving customer needs as a trusted email marketing software.

As stated by Constant Contact, the company is delighted to welcome Vision 6 to the team and look forward to working together for delivering government agencies, small businesses, and nonprofits in Australia.

To get a detailed report summary and research scope of this market, click here:

https://www.fortunebusinessinsights.com/email-marketing-software-market-103100

Industry Value to Rise on Account of Surging Inclination Toward Cost-effective Campaigns

The email marketing software market growth can be attributed to lower product prices as compared to others. The software helps in fragmenting numerous lists on the basis of their preferences for the delivery of enhanced content. Besides, business promotion via email marketing enables viewers to purchase from their mobile phones and laptops.

However, the industry expansion could be restrained by various issues of data security and the low delivery rate due to use of filters for minimizing spam emails.

Market Players Enter into Various Deals and Launch Various Products to Secure Competitive Edge

Leading industry participants are focused on the adoption of numerous strategies such as mergers, acquisitions, and the formation of alliances. Some of the additional initiatives comprise increasing participation in trade conferences and the adoption of research activities. Major companies are also developing a range of products for securing competitive edge.

Key Players Profiled:

• Oracle Corporation (U.S.)


• Salesforce, Inc. (U.S.)


• HubSpot, Inc. (U.S.)


• Campaign Monitor (U.S.)


• Constant Contact, Inc. (U.S.)


• Klaviyo (U.S.)


• Jivox Corporation (U.S.)


• Benchmark Internet Group, LLC (U.S.)


• Mailjet (France)


• Mailchimp (U.S.)

Notable Industry Developments

• April 2021 – Oracle Corporation rolled out Eloqua. The automated B2B tool offers real-time integrated firmographic data, lead scoring, campaign design, and sales tools.


• February 2021 – Benchmark Email announced its acquisition of Contacts+. The deal provided the opportunity for extending contact management software to small enterprises.

Further Report Findings

• Based on channel, the market is fragmented into business-to-business (B2B) and business-to-customers (B2C). Of these, the B2B segment is expected to register appreciable expansion throughout the projected period.


• The North America email marketing software market share is slated to register substantial growth throughout the forecast period. The surge can be credited to the presence of numerous SMEs in the region.


• The Asia Pacific market is anticipated to record commendable expansion over the study period. The rise can be attributed to the escalating IT investments in countries such as India, Japan, and China.

Table of Segmentation