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Email Marketing Software Market to Reach USD 2,275.5 Million by 2027; Emergence of Cloud Integrated Marketing Software to Favor Growth

June 29, 2020 | Information & Technology

The global email marketing software market size is predicted to reach USD 2,275.5 million by 2027. The advent of AI-integrated marketing software will contribute positively to the growth of the market during the forecast period, mentioned in a report, titled Email Marketing Software Market Size, Share and Industry Analysis, By Channel (Business-to-Business (B2B) and Business-to-Customers (B2C)), Deployment (On-Premise and Cloud), By Enterprise Size (Large Enterprises, Small & Medium Enterprises), By Application (Email Lead Generation, Sales Reporting, Customer Management, Template Management, Reporting and Analytics, and Others), By Industry (Banking, Finance, Security and Insurance (BFSI), IT and Telecommunications, Healthcare, Retail, Consumer Goods, Travel and Transportation, Information Technology Enabled Service (ITeS), and Others) and Regional Forecast, 2020-2027” the market size stood at USD 1,025.7 million in 2019 and is predicted to exhibit a CAGR of 10.5% between 2020 to 2027.

Release of HubSpot’s Marketing Hub Starter to Lighten Sales Openings

HubSpot, a software developer, and marketer of software products based in America announced that it has launched the Marketing Hub Starter. The new software delivers the right tools to do marketing for companies. HubSpot’s new platform is designed to help businesses, especially small enterprises to strengthen their existing marketing tools to provide affordable software solutions for all marketing and advertising complications. The launch of the new advanced platform by HubSpot can be a vital factor in boosting the growth of the market during the forecast period owing to its propitious features such as HubSpot’s free marketing tools including contact properties, email activities, and form submissions along with Email marketing with post-send analytics. The increasing innovation and advancement in digital marketing techniques and methods will subsequently favor the growth of the market in the foreseeable future. Likewise, the rising prominence to expand customer base by major companies will further bolster the healthy growth of the market.

To get a detailed report summary and research scope of this market, click here:


Enormous Investment in Personalized Communication to Incite Development

The efforts of companies towards targeting customers will foster the healthy growth of the market during the forecast period. Customer-centric businesses target customers by sending personalized and tailored messages to gain the customer’s attention. Numerous automated email marketing platforms are being used for business campaigns by targeting potential customers. As per the study conducted by Salesforce.com, Inc. in April 2017, almost 52.0% of the customers are likely to change brands if the company doesn’t offer personalized communication to them. Thus, the rising demand for personalized communication will be a driving factor for the market. Moreover, the increasing technological development has led to enhanced email marketing, which, in turn, will enable speedy expansion of the market. The smart email marketing platforms such as the AI-integrated marketing software analyzes the data as per customer’s interest and preference for faster customer engagement.

Rising Prominence of Salesforce’s Portfolio to Improve Business Proceedings

The global market is steered by the continuing enhancement of Salesforce’s product portfolio. The rising focus of the company towards customer engagement will further enrich its stance in the industry. The company offers a marketing cloud-integrated tool with effective Customer Relationship Management (CRM). The tool offers an opportunity for a better understanding of the customer's purchase histories, interests, and demographic information. The Constance efforts of the company to innovative marketing software will have a tremendous effect on the market. For instance, in January 2018 Salesforce Inc., announced that it has unveiled new solutions that help retailers to offer more personalized and connected shopping experiences, via different channels such as, email, social media, web, mobile, and many more.

The Report Lists the Main Companies in the Email Marketing Software Market:

  • AWeber Communications.

  • Benchmark Internet Group

  • Campaign Monitor Pty Ltd.

  • Constant Contact, Inc.

  • ConvertKit LLC.

  • Jivox Corporation

  • Deluxe Corporation

  • GetResponse Sp. z o.o.

  • HubSpot, Inc.

  • iContact Marketing Corp.

  • Infusion Software, Inc.

  • j2 Global, Inc.

  • Mad Mimi

  • Mailchimp

  • Pinpointe On-Demand, Inc.

  • Salesforce.com, inc.

  • Sendinblue

Further Report Findings:

  • Regional Analysis: North America is predicted to account for the largest share during the forecast period owing to the presence of a large number of small & medium enterprises in the US. Asia Pacific is predicted to rise rapidly during the forecast period. The growth in the region is attributed to the emergence of startup companies

  • Leading Segment: Email marketing software is expected to hold the lion’s share during the forecast period owing to the benefit of email marketing software, which engages thousands of individuals present at different cycles of product buying.

This Market is Segmented into:



Study Period


Base Year


Forecast Period


Historical Period



  Value (USD Million)

By Channel

  • Business to Business (B2B)

  • Business to Customers (B2C)

By Deployment

  • On-Premise

  • Cloud

By Enterprise Size

  • Large Enterprises

  • Small & Medium Enterprises

By Application

  • Email Lead Generation

  • Sales Reporting

  • Customer Management

  • Template Management

  • Reporting and Analytics

  • Others (Web Forms, Event-Triggered Mail, Push Notifications, etc.)

By Industry

  • BFSI

  • IT and Telecommunications

  • Retail

  • Healthcare

  • Consumer Goods

  • Travel and Transportation

  • Information Technology Enabled Service

  • Others (Media and Entertainment, Education, Government, etc.)

By Region

  • North America (The U.S., and Canada)

  • Europe (The U.K., Germany, France, and Rest of Europe)

  • Asia Pacific (Japan, China, India, Southeast Asia, and Rest of Asia Pacific)

  • Middle East & Africa (South Africa, GCC, and Rest of the Middle East & Africa)

  • Latin America (Brazil, Mexico, and Rest of Latin America)

Email Marketing Software Market
  • PDF
  • 2019
  • 2016-2018
  • 150


  • 4850

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