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The global email marketing software market size is predicted to reach USD 2,275.5 million by 2027. The advent of AI-integrated marketing software will contribute positively to the growth of the market during the forecast period, mentioned in a report, titled “Email Marketing Software Market Size, Share and Industry Analysis, By Channel (Business-to-Business (B2B) and Business-to-Customers (B2C)), Deployment (On-Premise and Cloud), By Enterprise Size (Large Enterprises, Small & Medium Enterprises), By Application (Email Lead Generation, Sales Reporting, Customer Management, Template Management, Reporting and Analytics, and Others), By Industry (Banking, Finance, Security and Insurance (BFSI), IT and Telecommunications, Healthcare, Retail, Consumer Goods, Travel and Transportation, Information Technology Enabled Service (ITeS), and Others) and Regional Forecast, 2020-2027” the market size stood at USD 1,025.7 million in 2019 and is predicted to exhibit a CAGR of 10.5% between 2020 to 2027.
Release of HubSpot’s Marketing Hub Starter to Lighten Sales Openings
HubSpot, a software developer, and marketer of software products based in America announced that it has launched the Marketing Hub Starter. The new software delivers the right tools to do marketing for companies. HubSpot’s new platform is designed to help businesses, especially small enterprises to strengthen their existing marketing tools to provide affordable software solutions for all marketing and advertising complications. The launch of the new advanced platform by HubSpot can be a vital factor in boosting the growth of the market during the forecast period owing to its propitious features such as HubSpot’s free marketing tools including contact properties, email activities, and form submissions along with Email marketing with post-send analytics. The increasing innovation and advancement in digital marketing techniques and methods will subsequently favor the growth of the market in the foreseeable future. Likewise, the rising prominence to expand customer base by major companies will further bolster the healthy growth of the market.
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Enormous Investment in Personalized Communication to Incite Development
The efforts of companies towards targeting customers will foster the healthy growth of the market during the forecast period. Customer-centric businesses target customers by sending personalized and tailored messages to gain the customer’s attention. Numerous automated email marketing platforms are being used for business campaigns by targeting potential customers. As per the study conducted by Salesforce.com, Inc. in April 2017, almost 52.0% of the customers are likely to change brands if the company doesn’t offer personalized communication to them. Thus, the rising demand for personalized communication will be a driving factor for the market. Moreover, the increasing technological development has led to enhanced email marketing, which, in turn, will enable speedy expansion of the market. The smart email marketing platforms such as the AI-integrated marketing software analyzes the data as per customer’s interest and preference for faster customer engagement.
Rising Prominence of Salesforce’s Portfolio to Improve Business Proceedings
The global market is steered by the continuing enhancement of Salesforce’s product portfolio. The rising focus of the company towards customer engagement will further enrich its stance in the industry. The company offers a marketing cloud-integrated tool with effective Customer Relationship Management (CRM). The tool offers an opportunity for a better understanding of the customer's purchase histories, interests, and demographic information. The Constance efforts of the company to innovative marketing software will have a tremendous effect on the market. For instance, in January 2018 Salesforce Inc., announced that it has unveiled new solutions that help retailers to offer more personalized and connected shopping experiences, via different channels such as, email, social media, web, mobile, and many more.
The Report Lists the Main Companies in the Email Marketing Software Market:
Further Report Findings:
This Market is Segmented into:
Value (USD Million)
By Enterprise Size