"We Envision Growth Strategies Most Suited
to Your Business"

Europe Dietary Supplements Market to Grow at 9.3% CAGR till 2027; Increasing Consumption of Multivitamin Supplements to Fuel Market Growth

August 11, 2020 | Food & Beverages

The Europe dietary supplements market size is projected to reach USD 33.80 billion by 2027 on account of growing focus on preventive healthcare measures, finds Fortune Business Insights™ in its report, titled “Europe Dietary Supplements Market Size, Share & COVID-19 Impact Analysis, By Type (Vitamins, Minerals, Enzymes, Fatty Acids, Proteins, and Others), Form (Tablets, Capsules, Powder, and Liquid), and Regional Forecasts, 2020 – 2027”. The report states that the regional market value stood at USD 14.95 billion in 2019 and is expected to register a CAGR of 9.3% from 2020 to 2027.

The COVID-19 pandemic is anticipated to positively impact the Europe dietary supplements market growth throughout 2020 as the demand for effective food supplements has surged in the continent since the outbreak has started.

Nutricia to Support Research Initiatives for Recovering COVID Patients

In May 2020, Nutricia, a brand under the food & beverages giant, Danone, announced that it will be backing new research initiatives of medical professionals to accelerate recovery of COVID-19 patients discharged from Intensive Care Units (ICUs). The country will be providing support to initiatives being undertaken across 16 countries worldwide through funding worth €1 million. Starting with a project in Italy, the final aim of the company is to aid researchers formulate guidelines for nutritional care of coronavirus patients recovering from ICU stays as prolonged periods in ICU can lead to substantial loss of muscle mass, which can impact overall rehabilitation and affect long-term health of patients.

To get a detailed report summary and research scope of this market, click here:


Increasing Adoption of Veganism in Europe to Benefit the Market

A prominent trend in the food & beverage industry in Europe is the increasing inclination in the region towards veganism. The Vegan Society, for instance, estimates that between 2014 and 2019, the number of vegans in the UK quadrupled reaching 600,000 towards the end of 2019. In Germany, the number of vegans stood at 1.3 million, according to a 2020 report by Proveg International, a global food awareness body. Since vegans refuse to consume any animal-based foodstuffs, they require additional supplements to maintain their body weight, temperature, strength, and energy. For example, vegans are highly recommended to take vitamin B12 supplements as plant-based foods do not have sufficient quantities of this nutrient. Similarly, vegans are advised to consume substantial amounts of iodine and omega-3 fatty acids to ensure a well-balanced diet. Thus, steady spread of veganism around Europe will augur well for this market in the coming years.

Strategic Ventures among Market Players to Fuel Competition

One of the top strategies adopted by key players in the Europe dietary supplements market is to engage in strategic collaborations and partnerships to enlarge their footprint in the market. Many of the large companies in this market are aggressively partnering with other competitors to augment R&D capacities and develop novel products for consumers. An interesting feature of the competition in this market is the notable presence of pharmaceutical companies, who are shaping the innovation trends of the market.

Industry Development:

  • December 2018: GlaxoSmithKline and Pfizer announced the establishment of a Joint Venture (JV), combining the consumer healthcare businesses of the two companies. The JV will be based on the synergetic unification of GSK’s health brands such as Panadol and Voltarin and Pfizer’s Caltrate and Advil.

List of Key Players Profiled in this Market Report:

  • Pfizer Inc. (New York, United States)

  • Nestle S.A. (Vevey, Switzerland)

  • Glanbia Nutritionals (Chicago, United States)

  • Archer Daniels Midland Company (Chicago, United States)

  • Abbott Laboratories (Chicago, United States)

  • Suntory Holdings Ltd. (Tokyo, Japan)

  • Danone S.A. (Paris, France)

  • Herbalife Nutrition Ltd. (California, United States)

  • GlaxoSmithKline plc (Brentford, United Kingdom)

  • Amway Corp (Michigan, United States)

Further Report Findings:

  • The vitamins dietary supplements segment is anticipated to lead the market during the forecast period as vitamin supplements are widely consumed for maintaining health. In 2019, the segment’s market share was at 37.77%.

  • Italy, with a market size of USD 2.99 billion in 2019, is expected to dominate this market share owing to high uptake of botanical products.

  • The market in UK is forecasted to rise at a CAGR of 9.69% in the foreseeable future as a result of growing trend of veganism in the country.

Table of Segmentation:



Study Period


Base Year


Forecast Period


Historical Period



  Value (USD Billion)


By Type

  • Vitamins

  • Minerals

  • Enzymes

  • Fatty Acids

  • Proteins

  • Others

By Form

  • Tablets and Capsules

  • Liquids

  • Powders

By Country

  • Germany

  • France

  • U.K.

  • Spain

  • Italy

  • Rest of Europe

Europe Dietary Supplements Market
  • PDF
  • 2019
  • 2016-2018
  • 150


  • 3850

Our Clients

We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.