Europe Dietary Supplements Market to Exhibit a CAGR of 8.45% from 2025 to 2032; SFI Health Introduces Equazen that Supports Cognitive Thinking

The global Europe dietary supplements market size was valued at USD 26.60 billion 2024. The market is projected to grow from USD 28.74 billion in 2025 to USD 50.69 billion by 2032, exhibiting a CAGR of 8.45% during the forecast period. Fortune Business Insights™ presents this information in its report titled Europe Dietary Supplements Market Size, Share & Industry Analysis, By Type (Vitamins, Minerals, Enzymes, Fatty Acids, Proteins, and Others), By Form (Tablets, Capsules, Powder, and Liquid), By Application (Energy & Weight Management, Bone & Joint Health, General Health, Immunity, Brain & Mental Health, Skin/Hair/Nails, Cardiac Health, Healthy Aging, and Others), By End User (Children, Adults, Pregnant Women, and Geriatric), By Distribution Channel (Supermarkets/Hypermarkets, Pharmacies, Online, and Others), and Country Forecasts, 2025-2032.

Dietary supplements are specialized products formulated to enhance the nutrient intake of the body. Rising focus on preventive healthcare measures and practices among geriatric population is driving growth across various European economies. A shift toward natural products and products with fewer chemical ingredients drives demand for natural, clean-label, and vegan supplements. Growing awareness of environmental sustainability and nutritional benefits drives the market growth.

Trade disruptions from major Asian exporters such as China and India led to production delays, causing raw materials prices to rise significantly. Additionally, the COVID-19 pandemic increased the demand for vitamins and minerals, further driving up the costs of raw materials.

Evonik Introduced a Natural Food Supplement to Drive Market Growth

On July 7 2020, Evonik launched a natural food supplement in the German market, which includes plant pigments called anthocyanins from Scandinavian wild berries in significantly large amounts. In Germany, the product MEDOX is available in every pharmacy and through online retailers.

Digitalization Fuels Demand for Customized Nutrition Solutions

The Europe dietary supplements market growth will depend on personalized offerings, moving away from the one-size-fits-all approach. The nutrition sector is rapidly embracing digitalization, with artificial intelligence being utilized to analyze data such as biomarkers and genetics for hyper-personalized solutions. Consumers are increasingly seeking customized diets, supplements, and exercise plans. Nutritional supplements are anticipated to be vital in predictive and proactive health.

However, despite increased demand in Europe, stringent regulations by EFSA hinder the growth of the nutraceutical market in the region.

Leading Players Focus on Diversifying their Product Portfolio to Gain an Advantage

With key players including Herbalife Nutrition, Sanofi, Abbott, and Bayer AG, the market for dietary supplements is aggressive. To stay ahead of the curve, companies are broadening their product range. The presence of numerous small, medium, and large entities within the European supplements sector has heightened competition in the region. Companies are introducing supplements that strengthen overall well-being and enhance mental processes.

Key Industry Development

• February 2025: SFI Health launched the dietary supplement product named Equazen in the Portugal market. This company produces products that enhance overall well-being and assists in cognitive thinking.

List of Key Players Profiled in the Report:

• Abbott Laboratories (U.S.)


• Amway Corp (U.S.)


• Archer Daniels Midland Company (U.S.)


• GlaxoSmithKline plc (U.K.)


• Glanbia Nutritionals (U.S.)


• Herbalife Nutrition Ltd. (U.S.)


• Nestle S.A. (Switzerland)


• Danone S.A. (France)


• Pfizer Inc. (U.S.)


• Suntory Holdings Ltd. (Japan)


• Bayer AG (Germany)

To get a detailed report summary and research scope of this market, click here:

https://www.fortunebusinessinsights.com/industry-reports/europe-dietary-supplements-market-101918

Further Report Findings:

• Italy stands out as a leading European economy in the herbal supplements market, commanding a significant share in Europe. This success is driven by a strong demand for botanical products and favorable regulations governing herbal supplements.


• The U.K is expected to achieve the highest CAGR of 9.79% during 2025-2032. Recent years have observed a notable increase in consumer interest in dietary supplements, particularly among aging populations, aimed at enhancing health and improving quality of life.


• Vitamin supplements dominated and accounted for the largest Europe dietary supplements market share due to increased consumer awareness about such products.


• Capsule segment is poised to lead owing to rising consumers’ preference for capsules. They are less expensive than liquid supplements, easy to use, and defined dosage.


• General health products led the market owing to its popularity among consumers. These products benefit consumers’ overall well-being and reduce the incidence of various diseases.


• Adults represented the largest share of the market due to their regular consumption of these supplements for stronger immunity and short-term benefits.


• Pharmacy stores dominated the market as they sell genuine products and therefore, consumer confidence is high in products sold through them. Additionally, these stores have the accessibility to premium products.

Table of Segmentation