Adaptive Learning Software Market to Reach $7.94 Bn by 2027; Implementation of AR and VR in Learning Software to Encourage Growth

The global adaptive learning software market size is expected to hit USD 7.94 billion by 2027. The increasing trend for self-directed learning (SDL) approach is expected to enrich e-learning courses, thus aiding the growth of the market, mentioned in a report, titled “Adaptive Learning Software Market Size, Share & COVID-19 Impact Analysis, By Deployment (On-Premise, Cloud), By End User (K-12, Higher Education, Corporate), and Regional Forecast, 2020-2027.” The market size stood at USD 1.61 billion in 2019 and is expected to exhibit a CAGR of 22.1% between 2020 to 2027.

Acquisition of Interactive Learning Technology by Smart Sparrow to Augment Growth

Pearson, a leader in learning technology announced that it has acquired industry-leading digital learning technology from Smart Sparrow, an ed-tech innovator based in Sydney, Australia. The transaction involved in the deal was set at USD 25 million. The new development will help to enhance Pearson’s current capabilities of adaptive learning significantly, thus boosting the Global Learning Platform (GLP). The GLP is an engine that enables Pearson and its partners to launch breakthrough personalized learning experiences for students more quickly and with better outcomes. The technology will facilitate the company to perform better functionality and provide enhanced user experiences. Moreover, the technology will also aid the company to improve its e-book offering and build next-generation e-books that are more immersive, interactive, and engaging.  Besides, the strategic acquisition will accelerate digital transformation, hence nurturing the market.

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https://www.fortunebusinessinsights.com/adaptive-learning-software-market-104255

Requisite for Innovative E-learning Solutions to Facilitate Growth

The growing necessity for advanced and innovative solutions to improve students’ pass rate, score, and retention level has led to the adoption of e-learning software. The implementation of advanced technologies like artificial intelligence (AI), augmented reality (AR), virtual reality (VR), and static layouts for students’ engagement and fun learning sessions will bode well for the market. AR and VR technology assist in understanding difficult lengthy concepts easily and efficiently among students.  It also modernizes and stimulates the content, thus making information more proficient, innate, and exciting for learners. The high approach towards virtual learning will consequently foster the growth of the market in the foreseeable future. However, the complexity associated with the design and development of adaptive learning platforms can hamper the growth of the market.

Heavy Investments by prominent Companies to Fortify Market Position

The prominent players in the market are investing heavily in digital capabilities to sustain their position in the market. For instance, McGraw-Hill, one of the leaders in adaptive learning, invested 200 million for the acquisition of LearnSmart, ALEKs, and Engrade, which has substantially strengthened its adaptive learning offerings.  For instance, the adoption of strategies by key players such as expansion projects, partnerships, and acquisitions can have a tremendous impact on the market during the forecast period. For instance, McGraw-Hill announced the expansion of its adaptive technology-based Connect Master suite to offer affordable active learning experiences that would improve students' critical thinking skills, engagement, and ability to apply knowledge to real-world challenges.

The Report Lists the Main Companies in the Adaptive Learning Software Market:

• Cerego (California, US)


• Curriculum Associates, LLC (North Billerica, US)


• D2L Corporation (Kitchener, Canada)


• Docebo (Toronto, Canada)


• DREAMBOX LEARNING (Washington, US)


• Fishtree (Arlington, US)


• Houghton Mifflin Harcourt (Massachusetts, US)


• Imagine Learning (Utah, US)


• Kidaptive (California, US)


• Knewton, Inc. (New York, US)


• Macmillan (New York, US)


• McGraw Hill (New York, US)


• New Leaf Technologies (Maharashtra, India)


• Paradiso (California, US)


• Pearson (London, United Kingdom)


• Realizeit (Dublin, Ireland)


• SAS (North Carolina, US)


• Scootpad (California, US)


• Smart Sparrow, Pty Ltd (Sydney, Australia)


• Fuel Education LLC (Herndon, US)


• EdSurge Inc. (California, US)


• Wiley (New Jersey, US)


• aNewSpring (Rotterdam, Zuid Holland)


• Intetics Inc. (Florida, US)


• HCL Technologies Limited (Noida, India)


• intellAdapt (Massachusetts, US)


• Domoscio (France)


• GradeSlam (Montreal, Canada)

Further Report Findings:

• Regional Insights: The market in North America is expected to expand rapidly during the forecast period owing to the increasing partnerships and collaboration among digital educational institutions and vendors. The advancement in existing education models is expected to further enable speedy expansion of the market in the region.


• Leading Segment: As per our market research analysis, the corporate segment is expected to hold the largest market share owing to the adoption of software to train and offer instructions related to training and suggestions.

The Market of Adaptive Learning Software is Segmented into: