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The global agritourism market size is projected to reach USD 117.37 billion by 2027 on account of its ability to accelerate the profitability and earnings of farm owners. Besides, it provides farmers, artisans, and producers with a platform to showcase their agricultural products, food and drinks, and local cuisine. This information is given by Fortune Business Insights™ in a recent report, titled, “Agritourism Market Size, Share & COVID-19 Impact Analysis, By Type (Direct-market, Education & Experience, and Event & Recreation), and Regional Forecast, 2020 – 2027.” The report further states that the global market stood at USD 69.24 billion in 2019. But, it is expected to showcase a CAGR 7.42% during the forecast period between 2020-2027.
Visit Florida Collaborates with Florida Agritourism Association to Unveil New App
In August 2018, Visit Florida joined hands with the Florida Agritourism Association to launch a unique mobile app. It would enable users to connect with Florida’s agricultural assets. It would also open doors to opportunities for the vineyards, ranches, and farms of the state. They will be able to allow visitors to sample the abundant natural beauty and bounty found in the state’s offerings.
As per one of the officials of Visit Florida, “Florida welcomed approximately 116.5 million visitors in 2017 alone. Out of these, many enjoyed our agricultural attractions, such as vineyards, ranches, u-pick farms, and others. This kind of tourism is becoming very much popular nowadays as the tourists are looking for adventures. Our new mobile app would help them to enjoy and discover authentic experiences offered by Florida’s agritourism operations.”
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Launch of New Agro-tourism Projects by Governments to Boost Growth
The governments of various countries across the globe are persistently focusing on enhancing the agriculture economy. They are doing so by promoting agricultural tourism. The Ministry of Agriculture and Cooperatives in Thailand, for instance, works hand in hand with the Ministry of Tourism and Sports for encouraging local tourism and for promoting domestic agriculture tourism in the country. Apart from that, the emergence of new agro-tourism projects, as well as incorporation of new departments by the government agencies would contribute to the agritourism market growth in the forthcoming years.
Key Players Focus on Joining Hands with Government Agencies to Strengthen Position
The market is highly fragmented with the presence of numerous companies. They are mainly engaging in strategic collaborations, mergers and acquisitions, as well as launch of new applications to promote agritourism in their operational regions. Some of them are also broadening their businesses to gain a competitive edge.
Fortune Business Insights™ lists out the names of all the reputed providers of agriculture tourism operating in the market. They are as follows:
A Significant Industry Development-
Further Report Findings-
The global market can be segmented in the following way:
Value (USD Billion)