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The global atmospheric water generator market size is projected to hit USD 6,214.9 million by 2027 accountable to the increasing shortage of potable water worldwide. The growing population and the need to suffice to their needs for food and water are creating immense growth opportunities for industries such as this. A Fortune Business Insights report titled, “Atmospheric Water Generator Market Size, Share & COVID-19 Impact Analysis, By Product Type (Cooling Condensation and Desiccant Based), By Application (Industrial, Commercial and Household), and Regional Forecast, 2020-2027,” estimates that this market value stood at USD 1,940.8 million in 2019 and is likely to grow at 18.1% CAGR during the forecast period, 2020 to 2027.
New Marketing Strategy Adopted by GENAQ to Attract High Revenue
GENAQ and KEYTER entered the building and construction show in Dubai exhibition between 25th to 28th November 2019. Here, Genaq provided water to “The Big 5” Event wherein the S50 air to water generator was used. The Big 5 is the most influential construction and building show of the Middle East since 1979. This event helped to spread awareness about the availability of this new water generator and its advantages.
This event launched thousands of products, educated and propelled companies to collaborate, and successfully marketed their product range, especially the S50 air to water generators at the Big 5. This will help increase demand all over the Middle East market. Such initiatives taken by companies in collaborations are expected to aid in expansion of the market for atmospheric water generator in the coming years.
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Rise in Urbanization and Industrialization Activities to Propel Growth
The increasing population and the rising need for sufficing to potable water needs stands as the key factors boosting the global atmospheric water generator market growth. Besides this, the rise in industrialization and urbanization activities are also increasing the demand for water, thereby augmenting growth. Furthermore, the increases cases of water scarcity in underdeveloped and developing nations are likely to boost the market in the near future as well.
On the contrary, the high cost of production and the continuous need for electricity to provide power to various residential, commercial, and industrial sectors may hamper the market. Nevertheless, the advent of air to water generators and rising scarcity of water in regions with extreme weather conditions are likely to create lucrative opportunities to the market in the coming years.
Players focusing on Product Launched to Gain Momentum in Market
Major players at the air to water systems market are focusing on the development and launch of new products with innovative technologies to gain a significant position in the market. The others are engaging in creating awareness about the benefit of their products and are therefore investing heavily on marketing and advertising strategies. Some other players are engaging in consumer interaction strategies to gain feedback from consumers and accordingly invest in innovations to stand out in the market competition.
Major Industry Developments of Atmospheric Water Generator Market include:
List of Significant Players in the Market include:
Further Report Findings
The Global Market for Atmospheric Water Generator is categorized into:
Value (USD Million)
By Product Type