Baby Apparel Market to Expand at a CAGR of 6.20% Over 2025 – 2032; Increasing In-Vitro Fertilization Techniques and Surrogacy Reshapes Market Growth

The global baby apparel market size was valued at USD 67.47 billion in 2024. The market is projected to grow from USD 70.86 billion in 2025 to USD 107.95 billion by 2032, exhibiting a CAGR of 6.20% during the forecast period.

Fortune Business Insights™ presents this information in its report titled, “Baby Apparel Market Size, Share & Industry Analysis, By Type (Top Wear, Bottom Wear, and Others), By Material (Cotton, Wool, and Others), By End-user (Girls and Boys), By Price (Economy and Premium), By Distribution Channel (Supermarket/Hypermarket, Specialty Stores/Branded Stores, Department Stores, Online/E-commerce, and Others), and Regional Forecast, 2025-2032”.

The increasing influence of social media and the altering trends in fashion are influencing the baby’s apparel and clothing market. Modern parents are particular about their choices in clothing for their children, thus leading to the growing demand for trendy clothing. Additionally, the growing focus on online shopping among parents has also contributed to the market growth. Sustainable clothing is highly promoted across the globe, leading to the baby apparel market growth.

The COVID-19 pandemic hampered the overall market growth due to supply chain disruption and the closure of retail stores owing to the restrictions on selling non-essential items. Additionally, the strict lockdowns implemented by governments and regulations related to social distancing have obstructed market growth.

Businesses are Launching New Products to Sustain Competition

In January 2023, LVMH Moët Hennessy Louis Vuitton, also known as LVMH, introduced its first accessories collection, shoes, and baby apparel. This includes a wide range of apparel and accessories for kids aged from three to twelve months of age. This has enhanced the overall brand product portfolio.

Growing Birth Rate to Fuel Market Development

Ongoing growth in medical science has led to a reduction in infant mortality rates which has supported the increased demand for baby apparel. Additionally, the growth of in-vitro fertilization techniques and surrogacy has also aided the parents in overcoming different issues related to infertility and thus enhanced the number of newborns. This has influenced the market growth positively. Moreover, children aged 24 months and below tend to outgrow their size swiftly as compared to grown-ups, thus leading to repeated purchases.

Conversely, the ongoing practices of leasing/renting baby products are hindering market growth.

Top Players Emphasize Acquisitions to Strengthen Their Market Presence

The global market is highly fragmented, with the presence of an array of manufacturers and retailers working across countries. These companies focus on acquisitions and designing equipment with cutting-edge features that improve the user experience to fuel revenue and secure a larger share of the market.

Notable Industry Development

• January 2025: A division of a Landmark Group, Babyshop, based in Dubai and a well-known global leader in child apparels, officially entered the Indian market by opening its store at the Express Avenue Mall in Chennai.

List of Key Companies Profiled in the Report

• Carter's, Inc. (U.S.)


• Hennes & Mauritz AB (Sweden)


• Gerber Childrenswear LLC (U.S.)


• Cotton On Group (Australia)


• The Children's Place, Inc. (U.S.)


• Industria de Diseño Textil, S.A (Inditex) (Spain)


• Nike, Inc. (U.S.)


• Mothercare plc (U.K.)


• Gianni Versace S.r.l. (Italy)


• Burberry (U.K.)

To get a detailed report summary and research scope of this market, click here:

https://www.fortunebusinessinsights.com/baby-apparel-market-102106

Further Report Findings:

• Asia Pacific held the largest baby apparel market share, majorly due to the growing number of infants born in the region and increasing demand for baby apparel by new parents.


• Market growth in Europe is driven by the increased purchasing power of working women across the region and the growing need for full-body nightwear due to cold climate conditions.


• Market expansion in North America is propelled by the growing demand for sustainable and organic baby apparel products across the region.


• In terms of type, the top wear segment led the market in 2024, as they are highly convenient and provide a variety of options for parents.

Table of Segmentation