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The bath and shower products market size is projected to grow from USD 48.83 billion in 2023 to USD 70.88 billion by 2030. As per a report by Fortune Business Insights™ titled, “Bath and Shower Products Market Size, Share & COVID-19 Impact Analysis, By Product Type (Bath Soaps, Body Wash/ Shower Gel, Bath Additives, and Others), Form (Solid, Gels & Jellies, Liquid, and Others), End User (Men and Women), Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online Stores, and Others), and Regional Forecast, 2023-2030”. The market stood at USD 46.70 billion in 2022. It is set to exhibit a CAGR of 5.47% during 2023-2030.
Growing Public Consciousness about Personal Hygiene during COVID-19 Helped the Market Grow
During the COVID-19 pandemic, the government imposed strict regulations on people’s movement to mitigate the effects of the virus. During the lockdown, consumers started to collect goods as much as possible due to the shutdown of stores. Consumers during the pandemic stock-pilled personal cleansing products globally. Hence, this resulted in a shortage of hygiene products during the pandemic.
Johnson & Johnson Services, Inc. Launched New Range of Products to Boost Market Growth
In September 2020, Johnson & Johnson Services, Inc. launched a new wide range of products such as cream, lotion, wash, and oil. The availability of these products is on leading e-commerce platforms like Amazon, Flipkart, Nykaa, and others.
Expanded Usage in Hospitality Facilities to Boost Growth
The rising product usage at commercial places, such as resorts and various lodging facilities, is likely to boost market growth. The demand for shower gel & caps, bathing bars, shampoo & conditioners. This premium product range is anticipated to deliver a relaxing & luxurious experience for their guests.
Key Players Focus on Product Launches and Packaging Innovations to Lead Market Share
The market is highly fragmented in nature due to well-established players, small companies, and startups. To gain a competitive advantage, major businesses like Unilever, Henkel, and Natura & Co., among others, utilize a variety of growth tactics. Avon was purchased by Natura in January 2020, and Natura & Co. purchased The Body Shop trademark in 2017. Both companies sell cosmetics and personal care items, and it is expected that they will add to Natura's inventory of personal care products.
To get a detailed report summary and research scope of this market, click here:
https://www.fortunebusinessinsights.com/bath-and-shower-products-market-103302
Notable Industry Development:
List of the Companies Profiled in the Report:
Further Report Findings:
Table of Segmentation:
ATTRIBUTE | DETAILS |
Study Period | 2019-2030 |
Base Year | 2022 |
Estimated Year | 2023 |
Forecast Period | 2023-2030 |
Historical Period | 2019-2021 |
Growth Rate | CAGR of 5.47% from 2023 to 2030 |
Unit | Value (USD Billion) |
Segmentation | By Product Type
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By Form
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By End-User
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By Distribution Channel
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By Geography
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