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E-commerce Packaging Market to Reach USD 66.51 Billion by 2029; Growth of the E-commerce Industry Worldwide to Drive Market Proliferation

March 13, 2023 | Packaging

The global e-commerce packaging market size is projected to show robust growth by attaining a valuation of USD 66.51 billion by 2029. Fortune Business Insights™ in its report titled “E-commerce Packaging Market Size, Share & COVID-19 Impact Analysis, By Material (Paper & Paperboard, Plastics, Glass, and Others), By Packaging Type (Flexible {Bags and Pouches, Tapes, Wraps and Films, and Mailers} and Rigid {Corrugated Boxes, Bottles, Cartons, Hinged and Lidded Containers, and Trays}), By End-user (Food & Beverages, Pharmaceuticals, Personal Care & Cosmetics, Electronics & Electricals, Apparels & Accessories, Automotive, and Others), and Regional Forecasts, 2022-2029” observes that the market size stood at USD 43.10 billion in 2021 and reached USD 45.21 billion in 2022. The market is expected to witness a strong CAGR of 5.7% during 2022-2029. The rapid expansion of e-commerce industry, growing disposable income, and rising number of smartphone users are the factors elevating market growth.

DS Smith Launches Enhanced Recyclable Packaging Solution for Medical Devices 

In March 2022, DS Smith unveiled a corrugated cardboard box designed with a single-material solution, which is a simpler form of packaging as compared to the original. However, it provides excellent protection to the medical device and its several separate parts. This was crucial as the device was being sold online, so the packaging had to withstand the challenges of being delivered by post. Moreover, the new packaging is easy to recycle and offers better environmental protection across the entire supply chain.

Increasing Purchase of Essentials from E-commerce Platforms During the Pandemic to Fuel Market Proliferation

Changing consumer spending habits amid the pandemic have increased e-commerce sales as lockdowns were implemented worldwide and people stayed at home to curb the spread of the pandemic. The surging demand for personal care products to maintain hygiene, and growing grocery sales online propelled market expansion as well. Moreover, COVID-19 increased the need for e-commerce packaging solutions as essentials such as food, hand sanitizers, testing kits, and sanitizers were packed for consumers, businesses, and healthcare providers.

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Growth of the E-commerce Industry Worldwide to Drive Market Proliferation

Rising preference for e-commerce websites owing to factors, such as at-home delivery, easy browsing of products, discounted prices, and return/refund facility, is driving market augmentation. This, in turn, has enhanced the need for e-commerce packaging solutions to maintain the integrity of the product during transportation. Moreover, growing internet penetration in developing countries worldwide will boost the market growth. The rising working population and changing consumer lifestyles will also contribute to industry expansion in the forthcoming years.

Product Launches by Industry Leaders to Elevate Market Expansion

Leading players in the global market have invested in substantial funds in developing advanced e-commerce packaging products and adopting the technologies needed to manufacture them. The companies have also made strategical moves such as partnerships, mergers, acquisitions, and expansions to enhance their product portfolio and improve their market positioning. For example, in November 2020, Rengo Co., Ltd. launched a new line of packaging materials called REBIOS, which were made from a blend of paper, cellophane, and biodegradable materials. These materials are manufactured at the Takefu Plant and aim to address the issue of ocean microplastics and plastics.

Notable Industry Development

  • November 2022: Mondi, a leading sustainable packaging provider, was appointed as the exclusive packaging provider for MODIVO, one of Europe’s largest fashion enterprises. Under this agreement, Mondi will help MODIVO in shifting from standard rigid packaging to corrugated boxes and paper based MailerBAGS, which are reusable and recyclable.

List of Key Companies Profiled in the Report:

  • Amcor plc (Switzerland)

  • Mondi Group (U.K.)

  • International Paper Company (U.S.)

  • Smurfit Kappa (Ireland)

  • DS Smith (London)

  • Klabin S.A (Brazil)

  • Georgia-Pacific LLC (U.S.)

  • Rengo Co., Ltd. (Japan)

  • Orora Packaging Australia Pty Ltd (Australia)

  • Berry Global (U.S.)

  • Sealed Air (U.S.)

  • Transcontinental Inc. (Canada)

Further Report Findings

  • As per end-user, the apparel & cosmetics segment held the dominant share due to easy availability of raw materials, cheap labor, and rising disposable income in Asian countries such as China, Malaysia, Thailand, and Indonesia.

  • Asia Pacific held majority of the e-commerce packaging market share in 2021, owing to the expanding e-commerce industry in the region. As per the Associated Chambers of Commerce and Industry in India, the Indian e-commerce industry was gauged at USD 41.34 billion in 2021, and is slated to reach USD 50 billion by 2025.

  • The North America market is projected to display substantial growth trends in the forthcoming years due to rising working population, growing research &development activities, and surging demand for consumer electronics in the region.

Table of Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period



Value (USD Billion)


By Material, Packaging Type, End-user, and Region


By Material

  • Paper & Paperboard

  • Plastics

  • Glass

  • Others

By Packaging Type

  • Flexible

    • Bags and Pouches

    • Tapes

    • Wraps and Films

    • Mailers

  • Rigid

    • Corrugated Boxes

    • Bottles

    • Cartons

    • Hinged Lidded Containers

    • Trays

By End-user

  • Food & Beverages

  • Pharmaceuticals

  • Personal Care & Cosmetics

  • Electronics & Electricals

  • Apparel and Accessories

  • Automotive

  • Others

By Region

  • North America (By Material, Packaging Type, End-user, and Country)

    • U.S. (By Material)

    • Canada (By Material)

  • Europe (By Material, Packaging Type, End-user, and Country)

    • Germany (By Material)

    • France (By Material)

    • U.K. (By Material)

    • Italy (By Material)

    • Spain (By Material)

    • Russia (By Material)

    • Rest of Europe (By Material)

  • Asia Pacific (By Material, Packaging Type, End-user, and Country)

    • China (By Material)

    • India (By Material)

    • Japan (By Material)

    • Australia (By Material)

    • Southeast Asia (By Material)

    • Rest of Asia Pacific (By Material)

  • Latin America (By Material, Packaging Type, End-user, and Country)

    • Brazil (By Material)

    • Mexico (By Material)

    • Rest of Latin America (By Material)

  • Middle East & Africa (By Material, Packaging Type, End-user, and Country)

    • GCC (By Material)

    • South Africa (By Material)

    • Rest of Middle East & Africa (By Material)

Global E-commerce Packaging Market
  • PDF
  • 2021
  • 2018-2020
  • 253


  • 4850

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