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The global electric toothbrush market size was USD 3.16 billion in 2022. Fortune Business Insights™ in its report titled “Electric Toothbrush Market Size, Share & COVID-19 Impact Analysis, By Product Type (Battery Powered and Rechargeable), By End-User (Male and Female), and Regional Forecast, 2023-2030” observes that the market is projected to grow from USD 3.27 billion in 2023 to USD 4.37 billion in 2030, with a CAGR of 4.21% in the 2023-2030 period. The incorporation of AI technology will boost product adoption as it helps the user in recording, monitoring, tracking their oral health thus aiding market expansion. Key market players have been incorporating AI technology for persuading more customers amongst tech enthusiasts.
Etekcity Announced the Launch Of Its First-Of-A-Kind Sonic Electric Toothbrush
In February 2023, Etekcity announced the launch of its first-of-a-kind Sonic Electric Toothbrush. This economically priced toothbrush is easy to use, convenient, and comes with eight brush heads, brush cover, and travel case. It offers five brushing modes, two-minute smart timer, fast charging feature, and comes with high density bristles. Through this agreement, the company aims to help their consumers enhance their oral health.
Growing Sales from Online Sector Boosted Market Expansion Amid the Pandemic
The outbreak of COVID-19 worldwide encouraged consumers to increase their spending on essential goods items, including electric type of toothbrushes, to avoid the need for regular shopping. This, in turn, boosted product demand from the online sector and helps key players generate increased revenues thus attributing to market expansion.
Declining Youth Unemployment and Growing Urban Population to Boost Product Demand
The rising urban population worldwide is playing a vital role in improving product consumption. Moreover, the fall in youth unemployment rate in countries across the world significantly impacted the market growth. The young population is more inclined towards advanced and innovative products. Moreover, the high spending power of urban population will aid market proliferation in the upcoming years.
On the other hand, lack of awareness regarding the adoption of electric type of toothbrushes over normal ones will hamper market proliferation in the forecast timeframe.
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Innovations by Industry Leaders to Aid Market Proliferation
Leading players in the global market are investing in research and development activities to launch new and advanced products to provider users with a better experience. This also helps the companies in enhancing their product portfolio and expanding customer base. In April 2022, Philips India launched its new electric toothbrush range 'Sonicare' to expand its product portfolio of smart brushes.
Notable Industry Development
List of Key Companies Profiled in the Report:
Further Report Findings
Table of Segmentation
CAGR of 4.21% from 2023 to 2030
Value (USD Billion)
By Product Type
North America (By Product Type, End-User, and Country)
Europe (By Product Type, End-User, and Country)
Asia Pacific (By Product Type, End-User, and Country)
South America (By Product Type, End-User, and Country)
Middle East & Africa (By Product Type, End-User, and Country)