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Electric Toothbrush Market to Record 4.21% CAGR During 2023-2030; Rising Advertising Expenditure by Key Players to Pave Path for Consumption Rate

June 05, 2023 | Consumer Goods

The global electric toothbrush market size was USD 3.16 billion in 2022. Fortune Business Insights™ in its report titled “Electric Toothbrush Market Size, Share & COVID-19 Impact Analysis, By Product Type (Battery Powered and Rechargeable), By End-User (Male and Female), and Regional Forecast, 2023-2030” observes that the market is projected to grow from USD 3.27 billion in 2023 to USD 4.37 billion in 2030, with a CAGR of 4.21% in the 2023-2030 period. The incorporation of AI technology will boost product adoption as it helps the user in recording, monitoring, tracking their oral health thus aiding market expansion. Key market players have been incorporating AI technology for persuading more customers amongst tech enthusiasts.

 Etekcity Announced the Launch Of Its First-Of-A-Kind Sonic Electric Toothbrush

In February 2023, Etekcity announced the launch of its first-of-a-kind Sonic Electric Toothbrush. This economically priced toothbrush is easy to use, convenient, and comes with eight brush heads, brush cover, and travel case. It offers five brushing modes, two-minute smart timer, fast charging feature, and comes with high density bristles. Through this agreement, the company aims to help their consumers enhance their oral health.

Growing Sales from Online Sector Boosted Market Expansion Amid the Pandemic

The outbreak of COVID-19 worldwide encouraged consumers to increase their spending on essential goods items, including electric type of toothbrushes, to avoid the need for regular shopping. This, in turn, boosted product demand from the online sector and helps key players generate increased revenues thus attributing to market expansion.

Declining Youth Unemployment and Growing Urban Population to Boost Product Demand

The rising urban population worldwide is playing a vital role in improving product consumption. Moreover, the fall in youth unemployment rate in countries across the world significantly impacted the market growth. The young population is more inclined towards advanced and innovative products. Moreover, the high spending power of urban population will aid market proliferation in the upcoming years.

On the other hand, lack of awareness regarding the adoption of electric type of toothbrushes over normal ones will hamper market proliferation in the forecast timeframe.

To get a detailed report summary and research scope of this market, click here:


Innovations by Industry Leaders to Aid Market Proliferation

Leading players in the global market are investing in research and development activities to launch new and advanced products to provider users with a better experience. This also helps the companies in enhancing their product portfolio and expanding customer base. In April 2022, Philips India launched its new electric toothbrush range 'Sonicare' to expand its product portfolio of smart brushes.

Notable Industry Development

  • July 2021: Oral-B, a leading oral care innovator, announced the launch of Oral-B iO™, a reimagined and redesigned rechargeable toothbrush. It is integrated with AI technology and ensures that all six zones of the user’s mouth are clean.

List of Key Companies Profiled in the Report:

  • Colgate-Palmolive Company (U.S)

  • The Procter & Gamble Company (U.S)

  • Koninklijke Philips N.V. (Netherlands)

  • Xiaomi (China)

  • Ionsei USA (U.S.)

  • Panasonic Corporation (Japan)

  • Water Pik, Inc. (U.S.)

  • DenMat Holdings, LLC (U.S.)

  • Shenzhen Risun Technology Co. Ltd. (China)

  • Foreo (Sweden)

Further Report Findings

  • As per product type, the battery powered segment dominated the market in 2022 owing to reasonable price, convenience, and no need for power supply. 

  • According to end-user, the female segment captured majority of the electric toothbrush market share in 2022 due to rising employment rate of women.

  • North America held a major share in the global market in 2022 due to growing personal consumption expenditure in the region. As per the Bureau of Economic Analysis, in August 2021, personal consumption expenditure in the U.S. grew by USD 42.2 billion, a rise of 0.3%.

  • Europe is set to have significant growth due to the presence of a large number of elderly people prone to various tooth issues. Furthermore, the popularity among dentists suggesting their patients use these toothbrushes is expected to drive the market growth positively. 

  • Asia Pacific is projected to have high presence due to usage of e-commerce platforms, leading to increased spending on oral care products, including electric toothbrushes, will likely fuel the consumption rate.

Table of Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Growth Rate

CAGR of 4.21% from 2023 to 2030

Historical Period



Value (USD Billion)


By Product Type

  • Battery Powered

  • Rechargeable


By End-User

  • Male

  • Female


North America (By Product Type, End-User, and Country)

  • U.S. (By Product Type)

  • Canada (By Product Type)

  • Mexico (By Product Type)

Europe (By Product Type, End-User, and Country)

  • Germany (By Product Type)

  • France (By Product Type)

  • Italy (By Product Type)

  • Spain (By Product Type)

  • U.K. (By Product Type)

  • Russia (By Product Type)

  • Rest of Europe (By Product Type)

Asia Pacific (By Product Type, End-User, and Country)

  • China (By Product Type)

  • India (By Product Type)

  • Japan (By Product Type)

  • South Korea (By Product Type)

  • Rest of Asia Pacific (By Product Type)

South America (By Product Type, End-User, and Country)

  • Brazil (By Product Type)

  • Argentina (By Product Type)

  • Rest of South America (By Product Type)

Middle East & Africa (By Product Type, End-User, and Country)

  • South Africa (By Product Type)

  • UAE (By Product Type)

  • Rest of the Middle East and Africa (By Product Type)

Global Electric Toothbrush Market
  • PDF
  • 2022
  • 2019-2021
  • 156


  • 4850

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