Feminine Hygiene Products Market to Reach USD 73.07 billion by 2032; Rising Number of Hygiene-Related Programs to Boost Market Progress

The global feminine hygiene products market size touched USD 41.29 billion in 2023 and is predicted to reach USD 43.25 billion in 2024. The market is anticipated to touch USD 73.07 billion by 2032, recording a CAGR of 7.78% over 2024-2032.

Fortune Business Insights™ presents this information in its latest report titled “Feminine Hygiene Products Market Size, Share & COVID-19 Impact Analysis, By Product Type (Menstrual Care Products and Cleaning & Deodorizing Products), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Drugs Stores, and Others), and Regional Forecast, 2023-2030”.

More women living in rural and underdeveloped areas are becoming aware of the significance and benefits of using feminine hygiene products. They are attending several awareness programs organized by non-profit organizations and governments. These programs have played a crucial role in removing many taboos and superstitions associated with menstruation.

Lack of Accessibility and High Product Prices Dampened Market Progress During COVID-19 Pandemic

Panic buying of groceries and other essential products skyrocketed the sales of retail stores. However, the demand for feminine hygiene products declined as more people utilized the products kept in stock. Since the outbreak severely affected the purchasing power of individuals across the world, the sales of period products, which are considered expensive, slumped during this period. This factor also negatively impacted the feminine hygiene products market growth.

Rising Number of Hygiene-Related Programs to Boost Market Progress

Non-profit organizations across the world are introducing a wide range of initiatives to spread awareness regarding menstrual hygiene and importance of using feminine hygiene products. Women might most likely avoid using products, such as menstrual cups, and sanitary pads, as there is a lot of stigma associated with them. In such scenarios, hygiene-related programs become extremely important as they can remove the superstitions and false beliefs related to menstruation.

However, low penetration rate of these products in underdeveloped and rural areas might hamper the market growth during the forecast period.

To get a detailed report summary and research scope of this market, click here:

https://www.fortunebusinessinsights.com/feminine-hygiene-products-market-103530

Competitive Landscape

Leading Firms Focus on Product Development Processes to Boost their Market Presence

The market has a vast presence of reputed companies such as Kimberley Clark, Unilever, Procter & Gamble, and many startups. These firms are focusing on making easy-to-use and safer hygiene products. They are launching products that are made from softer, eco-friendly materials to decrease period-related rashes and other allergies from wearing uncomfortable sanitary pads. They are also trying to expand their geographic presence and improve their products based on customers’ feedback and offer them a better experience. For example, in March 2021, Care Form Labs Private Limited, an Indian startup specializing in social innovation, announced the launch of menstrual cups that users can easily switch and are easy to use. In addition, in 2020, OrganiCup launched mini-sized menstrual cups for teenagers.

Notable Industry Development:

• January 2022 – Essity AB announced the acquisition of an Australian company Modibodi and a Canadian organization Knix Wear, Inc. These companies are manufacturers of leakage-proof intimate apparel products. Through this acquisition, Essity aimed to expand its presence in the global intimate apparel products space.

List of the Companies Profiled in the Report:

• Procter & Gamble Company (U.S.)


• Unicharm Corporation (Japan)


• Essity AB (Sweden)


• Kimberly-Clark Corporation (U.S.)


• Ontex Group NV (Belgium)


• Edgewell Personal Care (U.S.)


• Maxim Hygiene (U.S.)


• Hengan International Group (China)


• TZMO SA (Poland)


• Unilever Plc. (U.K.)

Further Report Findings

• Asia Pacific is expected to hold a dominant feminine hygiene products market share during the forecast period as the region is witnessing a strong growth in awareness regarding the importance of menstrual and personal hygiene and urbanization, especially in India and China. These countries are noticing a commendable rise in the number of women joining the corporate world, which has indirectly played an important role in increasing the adoption of feminine hygiene products such as sanitary pads and deodorants.


• The market in North America as well as Europe has matured immensely over the years due to factors such as better sanitation practices, higher standard of living, better access to personal hygiene products, and higher income levels of women. Countries across these regions are rolling out policies and programs to encourage more women to use menstrual hygiene items and take better care of their health. These aspects have helped the market in these regions grow considerably.


• The hypermarkets/supermarkets segment is predicted to dominate the market in the coming years. One of the major factors contributing to the segment’s growth is the bulk purchase of personal and menstrual hygiene products by women as these are used on an everyday or monthly basis. These stores are also offering heavy discounts to attract more customers as tampons and sanitary pads are usually priced slightly higher than other products.

Table of Segmentation