Feminine Hygiene Products Market to Reach $54.52 bn by 2028; Expanding Menstrual Literacy Rate to Augment Industry Growth

The global feminine hygiene products market size is anticipated to witness robust growth by reaching USD 54.52 billion by 2028. Fortune Business Insights in its report titled, “Feminine Hygiene Products Market Size, Share & COVID-19 Impact Analysis, By Product Type (Menstrual Care Products and Cleaning & Deodorizing Products), Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Drugs Stores, and Others), and Regional Forecasts, 2021-2028”, observes that the market size stood at USD 37.20 billion in 2020 and is estimated to exhibit a CAGR of 5.22% between 2021 and 2028. The increasing awareness for hygiene maintenance during menstruation and the growing menstrual literacy rate is anticipated to boost the market growth.

Essity AB’s New Washable & Absorbent Underwear Range to Incite Development

In January 2021, Essity AB, a leading hygiene and health company, launched a new range of washable absorbent underwear under its incontinence products category. These feminine hygiene products are aimed to cater the females with light bladder weakness. The underwear is launched under the Bodyform, Libresse, and Nana brands of the company. The product is available with different gusset lengths and lace types. The company aims to reach new levels in terms of sustainability and takes the comfort levels higher for the consumers.

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https://www.fortunebusinessinsights.com/feminine-hygiene-products-market-103530

Increasing Menstrual Literacy Rate to Boost Market Growth

Poor hygiene during menstruation can cause infections and other severe diseases. The increasing awareness for hygiene maintenance during menstruation is expected to boost the growth of the market.  The increasing efforts to educate women and girls on menstrual hygiene, and the several menstrual health and hygiene initiatives such as Menstrual Hygiene Day (28^th May), are anticipated to boost the market’s growth in the coming years. Additionally, the increasing menstrual literacy rate escalated education levels, and surging female workforce is anticipated to be the key drivers for the global feminine hygiene products market growth. The increasing use of alternative green products and reusable products is likely to stimulate the growth of this market.

Key Players Adopt Ingenious Growth Strategies to Garner Growth

The key providers of feminine hygiene products primarily focus on the development of safe and easy-to-use sanitary products to minimize allergic reactions and infection risks. The key players adopt various organic growth strategies such as new product launches, technological advancements, patents, and others to enhance their product portfolios. They also adopt inorganic growth strategies such as partnerships, collaborations, acquisitions, and mergers to enhance their presence in the market. For instance, Hindustan Unilever Limited unveiled its plan to acquire the female intimate hygiene products brand called VWash from Glenmark Pharmaceuticals Ltd. in March 2020.

Industry Developments-

• January 2021: Essity AB introduced a new washable and absorbent underwear range under its incontinence products category.

Key Players in the Market are:

• Procter & Gamble Co. (Ohio, U.S.)


• Unicharm Corp. (Tokyo, Japan)


• Essity AB (Stockholm, Sweden)


• Kimberly-Clark Corp. (Texas, U.S.)


• Ontex Group NV (Aalst, Belgium)


• Edgewell Personal Care (Shelton, U.S.)


• Maxim Hygiene (New York, U.S.)


• Hengan International Group (Jinjiang, China)


• TZMO SA (Torun, Poland)


• Unilever (London, U.K.)

Further Report Findings-

• The market in Asia Pacific stood at USD 11.96 billion in 2020 and is expected to emerge as the dominant growth region in the global feminine hygiene products market share. The growth is attributable to the increasing awareness for hygiene maintenance during menstruation. Additionally, improving disposable income levels are likely to boost the sales of feminine hygiene products and foster market growth.


• Asia Pacific is also expected to grow due to escalated education levels and the surging female workforce. Moreover, several menstrual health and hygiene initiatives, such as Menstrual Hygiene Day (28^th May), are anticipated to boost the demand for female hygiene products in the upcoming years.


• On the basis of distribution channels, the hypermarkets/supermarkets segment held a market share of approximately 33.99% in 2020 and is likely to dominate during the forecast period. Supermarkets/hypermarkets often provide sales and huge discounts on bulk purchases to attract more customers and sales. This is likely to boost the market growth.

This market is segmented as: