Feminine Hygiene Products Market to Reach USD 73.07 Billion by 2032; Increasing Consumer Demand for Feminine Care Products to Boost Market Growth

The global feminine hygiene products market size was valued at USD 43.25 billion in 2024. The market is projected to extend from USD 45.56 billion in 2025 to USD 73.07 billion by 2032, with a CAGR of 6.98% during the forecast period. Fortune Business Insights™ presents this information in its report titled “Feminine Hygiene Products Market Size, Share & Industry Analysis, By Product Type (Menstrual Care Products and Cleaning & Deodorizing Products), By Nature (Disposable and Reusable), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Drug Stores, and Others), and Regional Forecast, 2025-2032”.

This market’s expansion is primarily driven by increasing awareness of menstrual health, rising literacy rates, and proactive government initiatives promoting hygiene and sanitation among women. Bad sanitation of genital areas can cause temporary infections and conditions such as infertility. This caused a surge in healthcare professionals to continuously recommend products for the menstrual cycle to avert occurrence of such situations.

Compass Diversified Invested a Hefty Amount to Acquire The Honey Pot Company to Increase Product Sales

A publicly traded company called Compass Diversified (CODI) capitalized USD 380 million to acquire The Honey Pot Company, which focuses on feminine care brand operating in more than 33,000 U.S retail stores. With the help of this rich partnership, the brands will expand its production sales across the entire U.S region, propelling the growth for feminine hygiene products market.

Rising Menstrual Literacy Rate Has Developed Significant Growth in Feminine Hygiene Product

The feminine hygiene products make it easier for women to control their blood flow during their on-going menstrual cycle. The market expansion is basically supported by various factors including female workforce, better menstrual literacy among teenage girls, and increased education level. Additionally, the rising number of diseases, such as the infection in the lower reproductive organ due to poor hygiene routine around the genital area.

However, skin rashes and infection can lead to hampering of product demand among consumers, due to the usage of reusable tampons, sanitary pads, and cups for a longer duration, which can hamper the feminine hygiene products market growth.

New Product Innovation in Feminine Product Sector to Strengthen Market Position

Manufacturers are aiming to develop easy-to-use and safer feminine hygiene products. Products made out of soft materials will reduce itching, rashes, and minimize allergic reactions while creating new products by the market players. They are also centering on geographical developments and product improvement based on consumer feedback to provide to their preferences.

Key Players Profiled in the Report

• Procter & Gamble Company (U.S.)


• Unicharm Corporation (Japan)


• Essity AB (Sweden)


• Kimberly-Clark Corporation (U.S.)


• Ontex Group NV (Belgium)


• Edgewell Personal Care (U.S.)


• Maxim Hygiene (U.S.)


• Hengan International Group (China)


• Johnson & Johnson (U.S.)


• Unilever Plc. (U.K.)

To get a detailed report summary and research scope of this market, click here:

https://www.fortunebusinessinsights.com/feminine-hygiene-products-market-103530

Key Industry Development

• October 2024: Good Glamm Group invested USD 52.46 million to acquire Sirona, a feminine hygiene products maker and expand its portfolio of products. 

Further Report Findings:

• Based on distribution channel, the hypermarkets/supermarket segment is leading the market share, as several women desire to buy their hygiene products in bulk at these supermarkets. These sectors offer a good discount on bulk purchase goods, which attracts the customers to buy tampons and sanitary pads which are affordable.


• The Asia Pacific market stood at USD 13.83 billion market share in 2024, making it the dominant region. This region is anticipated to dominate the feminine hygiene products market share due to increasing awareness of hygiene along with rapid urbanization in India and China. The high population of working women is significantly growing in these countries, which leads them to spend more on hygiene and healthcare products.


• North America and Europe acquire a notable market position due to better income of women, higher standards of living, and better sanitation practice. These factors have caused this region to hold a significant market share.


• Increasing demand in feminine hygiene products in South America and Middle East & Africa have surged in this region. For example, in May 2020, Kenya’s Ministry of Health announced the launch of the country’s first Menstrual Hygiene Management (MHM) Policy and Strategy with assistance from the Water Supply and Sanitation Collaborative Council.

Table of Segmentation