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The global home fitness equipment market size stood at USD 12.26 billion in 2024. The market is predicted to rise from USD 12.88 billion in 2025 to USD 19.79 billion by 2032 at a CAGR of 6.32% from 2025 to 2032.
Fortune Business Insights™ presents this information in its report titled, “Home Fitness Equipment Market Size, Share & Industry Analysis, By Type (Cardiovascular Training Equipment and Strength Training Equipment), By Sales Channel (Offline and Online), and Regional Forecast, 2025-2032”.
Home fitness equipment, ranging from cardio to strength training gear, is designed for convenient at-home workouts. Growing health awareness and fitness trends are boosting market expansion. The rise of co-conscious buyers, especially Millennials and Gen Z, is shaping the market, with sustainable products driving sales. Manufacturers who focus on eco-friendly designs can attract loyal customers, fostering long-term growth through repeat purchases and referrals.
The COVID-19 pandemic catalyzed market growth, driven by the closure of gyms and fitness centers globally in 2020. This shift encouraged people to embrace home workouts, fueling the demand for home fitness equipment.
Introduction of Advanced Products by Key Players to Fuel Market Development
In June 2023, Speediance, a brand under Shenzhen Speediance Life Technology Co., Ltd., introduced its revolutionary fitness innovation, the Speediance Gym Pal, to the U.S. home fitness products market. Packed with cutting-edge smart features, this strength training machine allows users to monitor their progress and access valuable strength-related insights.
Growing Prevalence of Obesity to Augment Market Growth
Rising obesity rates are prompting a surge in demand for home fitness equipment as more people aim to shed weight and stay healthy. For example, the Trust for America’s Health Organization (TFAH) reported that, in 2020, 39.10% of adults in West Virginia were obese, followed by 37.90% in Mississippi and 24.20% in Colorado. With increasing awareness of the benefits of exercise, along with the convenience for those working from home, the market continues to grow. Additionally, major players are leveraging acquisitions to strengthen their positions, such as Cult. Fit’s acquisition of Treatfit Technologies Pvt Ltd. In 2021. This is bolstering the home fitness equipment market growth.
Conversely, the substantial cost of digital home fitness equipment is hindering market growth.
Top Players Emphasize Acquisitions to Strengthen Their Market Presence
The global market is characterized by a wide array of manufacturers and retailers working across countries. Key home fitness equipment producers concentrate on acquisitions and designing equipment with cutting-edge features that improve the user experience to fuel product sales and secure a larger share of the market.
Notable Industry Development:
List of the Companies Profiled in the Report:
To get a detailed report summary and research scope of this market, click here:
https://www.fortunebusinessinsights.com/home-fitness-equipment-market-105118
Further Report Findings
Table of Segmentation
ATTRIBUTE | DETAILS |
Study Period | 2019-2032 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2032 |
Historical Period | 2019-2023 |
Growth Rate | CAGR of 6.32% from 2025 to 2032 |
Unit | Value (USD billion) |
Segmentation | By Type
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By Sales Channel
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By Region
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