Home Fitness Equipment Market to Grow at a CAGR of 6.32% During the Forecast Period; Growing Health Awareness and Fitness Trends to Propel Market Expansion

The global home fitness equipment market size stood at USD 12.26 billion in 2024. The market is predicted to rise from USD 12.88 billion in 2025 to USD 19.79 billion by 2032 at a CAGR of 6.32% from 2025 to 2032.

Fortune Business Insights™ presents this information in its report titled, “Home Fitness Equipment Market Size, Share & Industry Analysis, By Type (Cardiovascular Training Equipment and Strength Training Equipment), By Sales Channel (Offline and Online), and Regional Forecast, 2025-2032”.

Home fitness equipment, ranging from cardio to strength training gear, is designed for convenient at-home workouts. Growing health awareness and fitness trends are boosting market expansion. The rise of co-conscious buyers, especially Millennials and Gen Z, is shaping the market, with sustainable products driving sales. Manufacturers who focus on eco-friendly designs can attract loyal customers, fostering long-term growth through repeat purchases and referrals.

The COVID-19 pandemic catalyzed market growth, driven by the closure of gyms and fitness centers globally in 2020. This shift encouraged people to embrace home workouts, fueling the demand for home fitness equipment.

Introduction of Advanced Products by Key Players to Fuel Market Development

In June 2023, Speediance, a brand under Shenzhen Speediance Life Technology Co., Ltd., introduced its revolutionary fitness innovation, the Speediance Gym Pal, to the U.S. home fitness products market. Packed with cutting-edge smart features, this strength training machine allows users to monitor their progress and access valuable strength-related insights.

Growing Prevalence of Obesity to Augment Market Growth

Rising obesity rates are prompting a surge in demand for home fitness equipment as more people aim to shed weight and stay healthy. For example, the Trust for America’s Health Organization (TFAH) reported that, in 2020, 39.10% of adults in West Virginia were obese, followed by 37.90% in Mississippi and 24.20% in Colorado. With increasing awareness of the benefits of exercise, along with the convenience for those working from home, the market continues to grow. Additionally, major players are leveraging acquisitions to strengthen their positions, such as Cult. Fit’s acquisition of Treatfit Technologies Pvt Ltd. In 2021. This is bolstering the home fitness equipment market growth.

Conversely, the substantial cost of digital home fitness equipment is hindering market growth.

Top Players Emphasize Acquisitions to Strengthen Their Market Presence

The global market is characterized by a wide array of manufacturers and retailers working across countries. Key home fitness equipment producers concentrate on acquisitions and designing equipment with cutting-edge features that improve the user experience to fuel product sales and secure a larger share of the market.

Notable Industry Development:

• April 2024: The U.S.-headquartered fitness equipment manufacturer Johnson Health Tech. Co., Ltd. has expanded its portfolio by purchasing BowFlex, a U.S.-based home fitness equipment brand, for USD 37.5 million.

List of the Companies Profiled in the Report:

• Johnson Health Tech. Co., Ltd. (Taiwan)


• Core Health & Fitness LLC (U.S.)


• Technogym S.p.A. (Italy)


• Peloton Interactive, Inc. (U.S.)


• Fitness World (India)


• Hoist Fitness Systems (U.S.)


• Hammer Sport AG (Germany)


• Rogue Fitness (U.S.)


• Force USA (U.S.)


• Inspire Fitness (U.S.)


• Icon health fitness  (U.S.)

To get a detailed report summary and research scope of this market, click here:

https://www.fortunebusinessinsights.com/home-fitness-equipment-market-105118

Further Report Findings

• North America held the highest home fitness equipment market share, attributed to the rising consumer consciousness about the advantages of different fitness equipment, including treadmills, dumbbells, and stationary bikes. Increased consumer preference for home gym services is fueling market expansion in the U.S.


• Market growth in Europe is driven by growing producers’ focus on launching advanced features and services to provide complete fitness training solutions to consumers. Rising consumer demand for innovative technology-based fitness training solutions is also bolstering market expansion in the region.


• Market expansion in South America is propelled by a rise in middle-income households and their spending on fitness products. Increased adoption of weight-loss machines by obese adults is also driving market growth in the region.


• In terms of type, the cardiovascular training equipment segment led the market in 2024, as it plays a crucial role in helping individuals regulate blood sugar and blood pressure levels while enhancing cardiovascular health.


• Based on sales channel, the offline segment is set to lead the market in the coming years, as these stores offer a personalized shopping experience where customers can explore fitness equipment in depth, guided by knowledgeable sales representatives.

Table of Segmentation