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The global household cleaning products market size is expected to experience exponential growth by reaching USD 320.82 billion by 2028. This information is published by Fortune Business Insights in its report, titled “Household Cleaning Products Market Size, Share & COVID-19 Impact Analysis, By Product Type (Laundry Detergents, Surface Cleaners, Dishwashing Products, Toilet Cleaners, and Others), and Regional Forecast, 2021-2028.” The report further mentions that the market stood at USD 221.32 billion in 2020 and is projected to exhibit a CAGR of 4.5% between 2021 and 2028.
Kao Finds Place in World’s Most Ethical Companies 2020; Receives Recognition for 14 Consecutive Years
Kao Corporation, one of the leading manufacturers of personal care, cosmetic, and household cleaning type of products, announced its induction into the World’s Most Ethical Companies 2020 list for 14 consecutive times. The list formulated by the U.S. think-tank Ethisphere Institute since its inception in 2007 has been focusing on sharing and developing the best business ethics and corporate social responsibility. Kao has been a pioneer in the market that emphasizes delivering quality products by adhering to ethical standards in an upright and honest manner.
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Growing Focus on Disclosure of Ingredients During Packaging to Promote Growth
In 2010, the Consumer Product Ingredient Communication Initiative was launched by the government in the U.S. As per the initiative, the manufacturers needed to disclose the ingredients adopted in the cleaning products. Products such as air care, floor cleaners, and other homecare products came under the ambit, and this led to transparency in terms of the authenticity of the product. Moreover, this helped the consumers choose their product carefully while limiting the use of environmentally harmful cleaning products. This further propelled the companies to gain customer trust and increase their sales revenue. Therefore, the growing focus on the disclosure of ingredients is anticipated to favor the global household cleaning products market growth during the forecast period.
Key Players Focus on Product Innovations to Amplify Their Market Positions
The market is fragmented by the presence of major companies striving to maintain their positions by adopting proactive strategies to expand their product portfolio. These companies are focusing on innovating and developing advanced household cleaning products to cater to the growing demand from consumers across the globe. Additionally, other key players are adopting organic and inorganic means to ensure market presence between 2021 and 2028.
List of the Companies Profiled in the Global Market:
Further Report Findings:
Table of Segmentation:
Value (USD Billion)
By Product Type; and By Geography
By Product Type