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Household Cleaning Products Market to Depict 4.4% CAGR from 2022 to 2029; Microban 24 was Registered by the U.S. EPA to Kill 99.9% Flu and Viruses in 2022

June 30, 2022 | Chemicals & Materials

The global household cleaning products market size could rise from USD 247.94 billion in 2022 to USD 334.16 billion by 2029. Robust demand for organic products could provide impetus with the rising penetration of green and natural products. Amidst environmental concerns, leading companies could invest in natural products. Moreover, full disclosure of ingredients on the label will also encourage end-users to seek the product.

According to the latest research report by Fortune Business Insights™ titled, “Household Cleaning Products Market Size, Share & COVID-19 Impact Analysis, By Product Type (Laundry Detergents, Surface Cleaners, Dishwashing Products, Toilet Cleaners, and Others), and Regional Forecast, 2022-2029,” the market stood at USD 235.76 billion in 2021. It is expected to witness 4.4% CAGR during the forecast period.

Pandemic-led Hygienic Concerns Augmented Product Demand

The pervasive COVID-19 pandemic has compelled customers to prioritize hygienic housekeeping. Amidst the demand-supply gap, major players geared to expand their production facilities across developing and developed countries. For instance, leading manufacturers, including P&G, Reckitt Benckiser, and Henkel observed an unprecedented demand for disinfection goods. End-users are expected to seek such cleaning products, prompting investments in the landscape.

To get a detailed report summary and research scope of this market, click here:


Henkel Poured USD 21.94 Million to Expand Beauty Care Portfolio in Russia

Well-established players and new entrants expanded their penetration to tap into global markets. To illustrate, in February 2020, Henkel announced injecting USD 21.94 million to roll out a new extended beauty care factory in Moscow. The facility could produce approximately 300 million finished goods each year. It is expected to be Henkel’s second-biggest beauty care factory in the world and Russia’s largest cosmetics maker. The household cleaning products market share will gain traction from robust policies and investments in product development.

Bullish Demand for Natural Products to Underpin Industry Growth

The rising footfall of organic products has encouraged millennials to inject funds into household cleaning products. Green and natural products have gained immense popularity following the sustainability trend. With the demand for harsh chemical products poised to reduce, manufacturers are expected to boost the production of household cleaning products. Industry players could also invest in advanced surface and toilet cleaners, emphasizing pricing, quality, packaging, and fragrance. Heightened demand for organic cleaning products with almost no risk involved could boost the household cleaning products market growth. However, potential failure in retaining customers could dent the market growth.

Stakeholders Emphasize Strategic Approaches to Bolster Footprint

Major players are poised to inject funds into mergers & acquisitions, product launches, R&D activities, and technological advancements to propel their penetration. Furthermore, leading companies could infuse funds into innovations to expand their market presence in untapped areas.

Notable Industry Development

  • June 2022: The U.S. EPA registered Microban 24, a multi-cleaner product by P&G, as the killer of 99.9% flu and COVID-19 causing bacteria and viruses, respectively. The product reportedly provides 24-hour cleaning protection against viruses even after multiple touches on surfaces.

List of the Companies Profiled in the Report:

  • Church & Dwight Co. Inc. (U.S.)

  • Colgate-Palmolive Co. (U.S.)

  • Godrej Consumer Products Ltd. (India)

  • Henkel AG & Co. KGaA (Germany)

  • Kao Group (Japan)

  • The Procter & Gamble Co. (U.S.)

  • Reckitt Benckiser Group Plc. (U.K.)

  • S. C. Johnson & Son Inc. (U.S.)

  • Good maid Chemicals Corporation (Malaysia)

  • Unilever NV (U.K.)

Further Report Findings

  • In terms of product type, the laundry detergents segment could account for a notable share of the global market due to the need to eliminate stains and grime marks.

  • The Asia Pacific market size stood at USD 82.98 billion in 2021 and will grow with rising demand for natural cleaning products.

  • The North America market growth will be strong due to soaring environmental concerns across the U.S. and Canada.

Table of Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period



Value (USD Billion)


Product Type; and By Region

By Product Type

  • Laundry Detergents

  • Surface Cleaners

  • Dishwashing Products

  • Toilet Cleaners

  • Others

By Region

  • North America (By Product Type)

      • The U.S. (By Product Type)

      • Canada (By Product Type)

  • Europe (By Product Type)

      • Germany (By Product Type)

      • UK (By Product Type)

      • France (By Product Type)

      • Russia (By Product Type)

      • Rest of Europe (By Product Type)

  • Asia Pacific (By Product Type)

      • China (By Product Type)

      • Japan (By Product Type)

      • India (By Product Type)

      • ASEAN (By Product Type)

      • Rest of Asia Pacific (By Product Type)

  • Latin America (By Product Type)

      • Brazil (By Product Type)

      • Mexico (By Product Type)

      • Rest of Latin America (By Product Type)

  • Middle East & Africa (By Product Type)

      • GCC (By Product Type)

      • South Africa (By Product Type)

      • Rest of the Middle East & Africa (By Product Type)

Global Household Cleaning Products Market
  • PDF
  • 2021
  • 2018-2020
  • 124


  • 4850

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