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Household Cleaning Products Market to Hit $320.82 bn by 2028; Growing Focus on Incorporation of Ingredient Disclosure Norm to Surge Demand

June 17, 2021 | Chemicals & Materials

The global household cleaning products market size is expected to experience exponential growth by reaching USD 320.82 billion by 2028. This information is published by Fortune Business Insights in its report, titled “Household Cleaning Products Market Size, Share & COVID-19 Impact Analysis, By Product Type (Laundry Detergents, Surface Cleaners, Dishwashing Products, Toilet Cleaners, and Others), and Regional Forecast, 2021-2028.” The report further mentions that the market stood at USD 221.32 billion in 2020 and is projected to exhibit a CAGR of 4.5% between 2021 and 2028.

Kao Finds Place in World’s Most Ethical Companies 2020; Receives Recognition for 14 Consecutive Years

Kao Corporation, one of the leading manufacturers of personal care, cosmetic, and household cleaning type of products, announced its induction into the World’s Most Ethical Companies 2020 list for 14 consecutive times. The list formulated by the U.S. think-tank Ethisphere Institute since its inception in 2007 has been focusing on sharing and developing the best business ethics and corporate social responsibility. Kao has been a pioneer in the market that emphasizes delivering quality products by adhering to ethical standards in an upright and honest manner.

To get a detailed report summary and research scope of this market, click here:


Growing Focus on Disclosure of Ingredients During Packaging to Promote Growth

In 2010, the Consumer Product Ingredient Communication Initiative was launched by the government in the U.S. As per the initiative, the manufacturers needed to disclose the ingredients adopted in the cleaning products. Products such as air care, floor cleaners, and other homecare products came under the ambit, and this led to transparency in terms of the authenticity of the product. Moreover, this helped the consumers choose their product carefully while limiting the use of environmentally harmful cleaning products. This further propelled the companies to gain customer trust and increase their sales revenue. Therefore, the growing focus on the disclosure of ingredients is anticipated to favor the global household cleaning products market growth during the forecast period.

Key Players Focus on Product Innovations to Amplify Their Market Positions

The market is fragmented by the presence of major companies striving to maintain their positions by adopting proactive strategies to expand their product portfolio. These companies are focusing on innovating and developing advanced household cleaning products to cater to the growing demand from consumers across the globe. Additionally, other key players are adopting organic and inorganic means to ensure market presence between 2021 and 2028.

Industry Development:

  • September 2019 – Church & Dwight Co. Inc. unveiled ARM & HAMMER with a new, streamlined laundry solution that helps to deliver optimum performance.

List of the Companies Profiled in the Global Market:

  • Church & Dwight Co. Inc. (U.S.)

  • Colgate-Palmolive Co. (U.S.)

  • Godrej Consumer Products Ltd. (India)

  • Henkel AG & Co. KGaA (Germany)

  • Kao Group (Japan)

  • The Procter & Gamble Co. (U.S.)

  • Reckitt Benckiser Group Plc (U.K.)

  • S. C. Johnson & Son Inc.  (U.S.)

  • Goodmaid Chemicals Corporation (Malaysia)

  • Unilever NV (U.K.)

Further Report Findings:

  • Asia-Pacific is expected to remain dominant and hold the largest global household cleaning products market share during the forecast period. This dominance is due to the increasing demand for organic cleaning products in the region. This has propelled the local manufacturers in countries such as India and China to develop innovative homecare products. For instance, in September 2020, Proklean Technologies announced the launch of liquid detergents and green floor cleaners in the Indian market. The region stood at USD 76.80 billion in 2020.

  • The market in North America is expected to gain traction owing to the rising environmental concerns over the extensive adoption of chemical-induced household cleaning type of products.

  • Based on the product type, the laundry detergents segment held a market share of about 53.7% in terms of revenue in 2020 and is anticipated to showcase considerable growth in the market. This is owing to the growing adoption of innovative detergent soaps and bars as they are effective, affordable, and eco-friendly.

Table of Segmentation:



Study Period


Base Year


Forecast Period


Historical Period



Value (USD Billion)


By Product Type; and By Geography

By Product Type

  • Laundry Detergents

  • Surface Cleaners

  • Dishwashing Products

  • Toilet Cleaners

  • Others

By Geography

  • North America (By Product Type, By Country)

    • The U.S.

    • Canada

  • Europe (By Product Type, By Country)

    • Germany

    • France

    • UK

    • Russia

    • Rest of Europe

  • Asia Pacific (By Product Type, By Country)

    • China

    • India

    • Japan

    • ASEAN

    • Rest of Asia Pacific

  • Latin America (By Product Type, By Country)

    • Brazil

    • Mexico

    • Rest of Latin America

  • The Middle East & Africa (By Product Type, By Country)

    • GCC

    • South Africa

  • Rest of the Middle East & Africa

Global Household Cleaning Products Market
  • PDF
  • 2020
  • 2017-2019
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