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Media Monitoring Tools Market to Grow at 13.2% CAGR till 2028; Increasing Utilization of New Technologies for the Development of Tools to Augment Growth

April 19, 2021 | Information & Technology

The global media monitoring tools market size is projected to reach USD 7.25 billion in 2028 owing to the increasing utilization of Artificial Intelligence (AI) for the development of monitoring tools, observes Fortune Business Insights™ in its report, titled, “Media Monitoring Tools Market Size, Share & COVID-19 Impact Analysis, By Component (Software/Platform, Services), By Type (Print Media Monitoring, Broadcast Media Monitoring, Online Media Monitoring, Social Media Monitoring, Others), By Deployment (Cloud, On-premises), By Enterprise Size (Small and Large Enterprise (SMEs), Large Enterprises), By Application (Customer Experience & PR Management, Real-Time Analytics, Content Management, Digital Marketing & Sales Management, Others), By Industry (BFSI, Healthcare, Media and Entertainment, Retail & e-commerce, IT & Telecommunication, Others), and Regional Forecast, 2021-2028.” As per the analysis, the market value stood at USD 2.74 billion in 2020 and is expected to register a CAGR of 13.2% from 2021 to 2028.

Onclusive Introduces Essentials and Pro to Enhance Monitoring Capabilities

In July 2020, Onclusive, an industry-leading expert in data science headquartered in the U.S. launched essentials and pro, two newly developed media monitoring software suites. The new products are capable of providing smart monitoring functionalities to the company’s communications team. This enables the monitoring system to offer real-time dynamic measurement and reporting services. The new addition to Onclusive’s product line will help the company expand its client base to a significant level.

To get a detailed report summary and research scope of this market, click here:


Enhancing Functionalities of Monitoring Systems with AI will Augment Growth

The integration of latest technologies substantially enhances the functionalities of media monitoring systems. Prominent enterprises are leveraging artificial intelligence technology to develop highly capable social media solutions for small and large enterprises. For instance, in February 2020, Signal Media Ltd., a leading application software developer in the U.K., introduced AIQ, an AI-powered media intelligence platform. The new platform will help the company improve its monitoring strategies. Such trends are anticipated to drive media monitoring tools market growth. In addition, the rapidly expanding user base of social media worldwide is predicted to further enhance the demand for media monitoring tools.

Key Players are Providing Affordable Solutions to Help Small Businesses

Key players operating in the global market for media monitoring tools are focusing on developing affordable enterprise-level solutions. This will aid them to acquire a large customer base. For instance, in March 2021, SOCIALHOSE.IO, a leading enterprise media monitoring provider based in the U.S., introduced enterprise social listening tools for small and medium enterprises. The company is aiming to enable smaller businesses to adopt analytical solutions offering them affordable listening tools.

Industry Development-

  • January 2020: - Talkwalker announced the introduction of conservation clusters, an innovative data visualization and augmented analytics tool developed by the company. The product will enable the company to help PR professionals understand the insights from various social media conversations.

List of Key Players Covered in the Global Market:

  • Alphabet Inc. (Google LLC) (California, United States)

  • Oracle Corporation (California, United States)

  •  Brand24 (Florida, United States)

  • Buffer (California, United States)

  • Hootsuite (Vancouver, Canada)

  • Cision Ltd. (Illinois, United States)

  • SentiOne (Pomorskie, Poland)

  • Sysomos Inc. (Toronto, Canada)

  • Factiva (Dow Jones & Company) (New York, United States)

  •  Meltwater (California, United States)

  • Sprout Social (Illinois, United States) 

  •  Zoho Corporation (Tamil Nadu, India)

  • Onclusive, Inc. (California, United States)

  • Canva (Sydney, Australia)

  • Critical Mention, Inc. (New York, United States)

  • Talkwalker (Luxembourg)

  • NUVI (Utah, United States)

  • Salesforce.com, Inc. (California, United States)

  • Khoros, LLC (Texas, United States)

  • Buzzlogix (Texas, United States)

  • Mentionlytics (London)

  • LexisNexis (New York, United States)

  • Amagi Corporation (New York, United States)

Further Report Findings:

  • Based on type, the online media monitoring segment secured the largest share in 2020. The segment is estimated to lead owing to the increasing sales of connected devices globally. On the other hand, the print media monitoring is anticipated to showcase considerable growth. The segment held a market share of 4.2% in 2020.

  • Based on region, North America is expected to lead the market with significant media monitoring tools market share. The regional growth is attributable to the rising adoption of latest technologies by the leading corporations present in the region. The region secured a market value of USD 0.96 billion in 2020.

Table of Segmentation



Study Period

  2017 – 2028

Base Year


Forecast Period

  2021 – 2028

Historical Period

  2017 – 2019


  Value (USD Billion)


By Component

  • Software/Platform

  • Services

    • Managed Services

    • Professional Services

By Type

  • Print Media Monitoring

  • Broadcast Media Monitoring

  • Online Media Monitoring

  • Social Media Monitoring

  • Others (Podcast Monitoring, etc.)

By Deployment

  • Cloud

  • On-premises

By Enterprises Size

  • Small and Medium Enterprises (SMEs)

  • Large Enterprises

By Application

  • Customer Experience & PR Management

  • Real-Time Analytics

  • Content Management

  • Digital Marketing and Sales Management

  • Others (Security & Risk Management, etc.)

By Industry

  • BFSI

  • Healthcare

  • Media and Entertainment

  • Retail & eCommerce

  • IT & Telecommunication

  • Others (Education, etc.)

By Region

  • North America

  • U.S. (By Type)

  • Canada (By Type)

  • Mexico (By Type)

  • Europe

    • UK (By Type)

    • Germany (By Type)

    • France (By Type)

    • Italy (By Type)

    • Spain (By Type)

    • Russia (By Type)

    • Benelux (By Type)

    • Nordics (By Type)

    • Rest of Europe (By Type)

  • Asia Pacific

    • China (By Type)

    • India (By Type)

    • Japan (By Type)

    • South Korea (By Type)

    • ASEAN (By Type)

    • Oceania (By Type)

    • Rest of Asia Pacific (By Type)

  • Middle East & Africa

    • Turkey (By Type)

    • Israel (By Type)

    • GCC (By Type)

    • North Africa (By Type)

    • South Africa (By Type)

    • Rest of Middle East & Africa (By Type)

  • South America

    • Brazil (By Type)

    • Argentina (By Type)

    • Rest of South America (By Type)


Global Media Monitoring Tools Market
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  • 2017-2019
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