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Media Monitoring Tools Market to Reach USD 17.12 billion by 2032; Hootsuite Participates in TikTok’s Marketing Partner Program to Strengthen Industry Foothold

July 18, 2023 | Information & Technology

The global media monitoring tools market size stood at USD 4.63 billion in 2023. The market value is slated to rise from USD 5.41 billion in 2024 to USD 17.12 billion by 2032 at a CAGR of 15.5% during 2024-2032. The surge is driven by the increasing investments in digital advertising. The market growth is further fueled by the growing demand for e-books, online magazines, and newspapers, and the advent of social media platforms.

Fortune Business Insights™ presents this information in its report titled Media Monitoring Tools Market Size, Share & COVID-19 Impact Analysis, By Component (Software/Platform and Services), By Type (Print Media Monitoring, Broadcast Media Monitoring, Online Media Monitoring, Social Media Monitoring, and Others), By Deployment (Cloud and On-premise), By Enterprise Type (Small and Large Enterprises (SMEs) and Large Enterprise), By Application (Customer Experience & PR Management, Real-time Analytics, Content Management, Digital Marketing & Sales Management, and Others), By Industry (BFSI, Healthcare, Media & Entertainment, Retail & E-commerce, IT & Telecom, and Others), and Regional Forecast, 2024-2032”.

COVID-19 Pandemic Recorded Increased Product Demand Owing to Growing Deployment of Social Media Platforms

The coronavirus pandemic led to the escalated usage of social media with several posts centered on the spread of the virus. The period registered the surging deployment of monitoring tools that provided a real-time dashboard and helped in tracking vital trends. These factors boosted industry expansion amid the pandemic period.

Hootsuite Joins TikTok’s Marketing Partner Program to Strengthen Product Portfolio

In May 2022, social media management provider Hootsuite joined TikTok’s Marketing Partner Program for content marketing specialization. The initiative would help marketers in the easy scaling of their content on TikTok.

Hootsuite, as an authorized partner, rolled out integrations that help customers in the successful management, execution, and optimization of content alongside other platforms by deploying one integrated tool.

Industry Value to Rise Owing to Growing Adoption of Social Listening Platforms

The media monitoring tools market growth is being propelled by the soaring adoption of advanced listening platforms such as Awario, Agorapulse, Keyhole, and others. The extensive usage of these platforms helps in building valuable relationships and increasing brand awareness on social media.

However, the high costs associated with these tools at the initial stage may restrain market growth to a considerable extent.

To get a detailed report summary and research scope of this market, click here:


Major Companies Sign Collaborations to Boost Industry Expansion

Key industry players are developing and launching a range of new media monitoring tools for securing a competitive edge in the market. Other steps include an increase in merger agreements, acquisitions, and the formation of alliances. Besides, leading companies are also participating in trade fairs for enhancing their business prospects.

Key Players Profiled:

  • Semantrum LLC (Ukraine)

  • Cision Ltd. (U.S.)

  • Meltwater News US, Inc. (U.S.)

  • Critical Mention, Inc. (U.S.)

  • Sprout Social, Inc. (U.S.)

  • TVEyes, Inc. (U.S.)

  • Semrush Holdings, Inc. (U.S.)

  • Hootsuite Media, Inc. (Canada)

  • BurrellesLuce (U.S.)

  • Mention (U.S.)

  • Brand24 Global, Inc. (U.S.)

  • BuzzSumo Ltd. (U.S.)

  • Oracle Corporation (U.S.)

  • Zoho Corporation (India)

  • Onclusive, Inc. (U.S.)

Notable Industry Development

  • April 2022 – Digimind entered into a partnership with Facelift. The deal was focused on providing essential tools for the growth of social media. It further helped the companies in managing their social networks and monitoring brand image.

Further Report Findings

  • The North America media monitoring tools market share is anticipated to exhibit notable growth over the forecast period. The rise is on account of the presence of key players in the region.

  • The Europe market is slated to depict substantial expansion throughout the study period. The expansion is propelled by the growing government investments for the adoption of advanced technologies.

  • Based on component, the market for media monitoring tools is categorized into software/platform and services. Of these, the software/platform segment is touted to grow at an appreciable pace over the estimated period. The surge is due to the growing product demand.

Table of Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period


Growth Rate

CAGR of 15.5% from 2024 to 2032


Value (USD Billion)


By Component, By Type, By Deployment, By Enterprise Type, By Application, By Industry, and By Geography

By Component

  • Software/Platform

  • Services

By Type

  • Print Media Monitoring

  • Broadcast Media Monitoring

  • Online Media Monitoring

  • Social Media Monitoring

  • Others (Podcast Monitoring)

By Deployment

  • On-Premise

  • Cloud

By Enterprise Type

  • SMEs

  • Large Enterprise

By Application

  • Customer Experience & PR Management

  • Real-time Analytics

  • Content Management

  • Digital Marketing and Sales Management

  • Others (Security & Risk Management)

By Industry

  • BFSI

  • Healthcare

  • Media and Entertainment

  • Retail & E-commerce

  • IT & Telecommunication

  • Others (Education)

By Region

  • North America (By Component, By Type, By Deployment, By Enterprise Type, By Application, By Industry, and By Country)

    • U.S. (By Industry)

    • Canada (By Industry)

    • Mexico (By Industry)

  • Europe (By Component, By Type, By Deployment, By Enterprise Type, By Application, By Industry, and By Country)

    • U.K. (By Industry)

    • Germany (By Industry)

    • France (By Industry)

    • Italy (By Industry)

    • Spain (By Industry)

    • Russia (By Industry)

    • Benelux (By Industry)

    • Nordics (By Industry)

    • Rest of Europe

  • Asia Pacific (By Component, By Type, By Deployment, By Enterprise Type, By Application, By Industry, and By Country)

    • China (By Industry)

    • Japan (By Industry)

    • India (By Industry)

    • South Korea (By Industry)

    • ASEAN (By Industry)

    • Oceania (By Industry)

    • Rest of Asia Pacific

  • Middle East & Africa (By Component, By Type, By Deployment, By Enterprise Type, By Application, By Industry, and By Country)

    • Turkey (By Industry)

    • Israel (By Industry)

    • GCC (By Industry)

    • North Africa (By Industry)

    • South Africa (By Industry)

    • Rest of Middle East & Africa

  • South America (By Component, By Type, By Deployment, By Enterprise Type, By Application, By Industry, and By Country)

    • Brazil (By Industry)

    • Argentina (By Industry)

    • Rest of South America

Global Media Monitoring Tools Market
  • PDF
  • 2023
  • 2019-2022
  • 170


  • 4850

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