Media Monitoring Tools Market to Grow at a CAGR of 16.5% During 2022-2029; Increasing Adoption of Technological Advancements To Propel Growth

The media monitoring tools market size was valued at USD 3.39 billion in 2021. The market is projected to grow from USD 3.96 billion in 2022 to USD 11.54 billion by 2029 at a CAGR of 16.5% during the 2022-2029 period.

Fortune Business Insights™ publishes this information in its report titled, "Media Monitoring Tools Market Size, Share & COVID-19 Impact Analysis, By Component (Software/Platform, and Services), By Type (Print Media Monitoring, Social Media Monitoring, Broadcast Media Monitoring, Online Media Monitoring, and Others), By Deployment (Cloud, and On-premises), By Enterprise Size (SMEs, and Large Enterprises), By Application (Customer Experience & PR Management, Real-Time Analytics, Content Management, Digital Marketing & Sales Management, and Others), By Industry (BFSI, Healthcare, Media & Entertainment, Retail & e-commerce, IT & Telecommunication, and Others), and Regional Forecast, 2022-2029".

COVID-19 Pandemic & Virtual Work Culture To Bolster Market Growth

During the pandemic period, all age groups extensively increased the use of social media platforms. This positively impacted demand for media monitoring tools and supported the companies in terms of productivity and profitability. The global market witnessed a growth rate of 5.7% in 2020 compared to 8.3% in 2019. The rising adoption of virtual work culture bolstered the global market growth during the pandemic period.

Cision Ltd. Partnered With TVEyes

Cision Ltd and TVEyes formed a partnership to introduce a podcast monitoring service in cloud communication technology. This partnership will eventually lead the companies to gain maximum customers from target regions and improve overall business performance. The podcast monitoring will help monitor the communication of brands, people, products, and competitors.   

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Increasing Utilization of Cloud-based Solutions To Propel Growth

This market is expected to gain momentum during the forecast period due to the increasing utilization of cloud-based solutions in enterprises and technological solutions. Also, the increasing influence of digital technology and artificial intelligence is expected to drive the market in the coming years. These factors are expected to ensure global media monitoring tools market growth during the forecast period.

Partnerships Allow Key Players To Expand Their Business Reach

The key market players partner with the supporting organizations to expand their business reach. This allow companies to acquire global customers by expanding their production capacity and increasing profitability. Launching new products and improving the existing product range allow key players to embrace their product portfolio.

Notable Industry Development

• March 2020: Cision Ltd. partnered with TVEyes to roll out a podcast monitoring service across next-generation cloud communications. It helped monitor podcasting for the communications professionals' of the brands, competitors, people, and products.

List of Key Players Covered in Market Report:

• Semantrum LLC (U.S.)


• Cision Ltd. (U.S.)


• Meltwater News US Inc. (U.S.)


• Critical Mention, Inc. (U.S.)


• Sprout Social, Inc. (U.S.)


• TVEyes Inc. (U.S.)


• Semrush Holdings, Inc. (U.S.)


• Hootsuite Media Inc. (Canada)


• BurrellesLuce (U.S.)


• Mention (U.S.)


• BuzzSumo Ltd. (U.K.)


• Zoho Corporation Pvt. Ltd. (India)


• Onclusive, Inc. (U.S.)


• Oracle Corporation (U.S.)

Further Findings

• North America dominates the global media monitoring tools market share due to the rising adoption of advanced technologies. The regional market stood at USD 1.60 billion in 2021 and continues to grow further during the forecast period.


• The market is categorized into software/platform and services based on the component. The software/platform segment is expected to hold the dominant position in the market owing to the rising demand for digital services from several industries.            

Table of Segmentation