"We Envision Growth Strategies Most Suited
to Your Business"
The global media monitoring tools market size stood at USD 4.63 billion in 2023. The market value is slated to rise from USD 5.41 billion in 2024 to USD 17.12 billion by 2032 at a CAGR of 15.5% during 2024-2032. The surge is driven by the increasing investments in digital advertising. The market growth is further fueled by the growing demand for e-books, online magazines, and newspapers, and the advent of social media platforms.
Fortune Business Insights™ presents this information in its report titled “Media Monitoring Tools Market Size, Share & COVID-19 Impact Analysis, By Component (Software/Platform and Services), By Type (Print Media Monitoring, Broadcast Media Monitoring, Online Media Monitoring, Social Media Monitoring, and Others), By Deployment (Cloud and On-premise), By Enterprise Type (Small and Large Enterprises (SMEs) and Large Enterprise), By Application (Customer Experience & PR Management, Real-time Analytics, Content Management, Digital Marketing & Sales Management, and Others), By Industry (BFSI, Healthcare, Media & Entertainment, Retail & E-commerce, IT & Telecom, and Others), and Regional Forecast, 2024-2032”.
COVID-19 Pandemic Recorded Increased Product Demand Owing to Growing Deployment of Social Media Platforms
The coronavirus pandemic led to the escalated usage of social media with several posts centered on the spread of the virus. The period registered the surging deployment of monitoring tools that provided a real-time dashboard and helped in tracking vital trends. These factors boosted industry expansion amid the pandemic period.
Hootsuite Joins TikTok’s Marketing Partner Program to Strengthen Product Portfolio
In May 2022, social media management provider Hootsuite joined TikTok’s Marketing Partner Program for content marketing specialization. The initiative would help marketers in the easy scaling of their content on TikTok.
Hootsuite, as an authorized partner, rolled out integrations that help customers in the successful management, execution, and optimization of content alongside other platforms by deploying one integrated tool.
Industry Value to Rise Owing to Growing Adoption of Social Listening Platforms
The media monitoring tools market growth is being propelled by the soaring adoption of advanced listening platforms such as Awario, Agorapulse, Keyhole, and others. The extensive usage of these platforms helps in building valuable relationships and increasing brand awareness on social media.
However, the high costs associated with these tools at the initial stage may restrain market growth to a considerable extent.
To get a detailed report summary and research scope of this market, click here:
https://www.fortunebusinessinsights.com/media-monitoring-tools-market-104157
Major Companies Sign Collaborations to Boost Industry Expansion
Key industry players are developing and launching a range of new media monitoring tools for securing a competitive edge in the market. Other steps include an increase in merger agreements, acquisitions, and the formation of alliances. Besides, leading companies are also participating in trade fairs for enhancing their business prospects.
Key Players Profiled:
Notable Industry Development
Further Report Findings
Table of Segmentation
ATTRIBUTE | DETAILS |
Study Period | 2019-2032 |
Base Year | 2023 |
Estimated Year | 2024 |
Forecast Period | 2024-2032 |
Historical Period | 2019-2022 |
Growth Rate | CAGR of 15.5% from 2024 to 2032 |
Unit | Value (USD Billion) |
Segmentation | By Component, By Type, By Deployment, By Enterprise Type, By Application, By Industry, and By Geography |
By Component |
|
By Type |
|
By Deployment |
|
By Enterprise Type |
|
By Application |
|
By Industry |
|
By Region |
|