Pay-per-click Software Market to Exhibit 11.2% till 2027; Ability to Enable or Pause Campaign Elements to Augment Growth amid COVID-19

The global pay-per-click (PPC) software market size is projected to reach USD 28.62 billion by 2027. PPC software solutions help in pausing or enabling campaign elements, as well as in tracking the campaign spending across multiple campaigns and ad platforms. Hence, the market is set to gain impetus amid the COVID-19 pandemic as several industries are relying on these solutions to develop ads. Fortune Business Insights™ published this information in a new report, titled, “Pay-per-click Software Market Size, Share & COVID-19 Impact Analysis, By Type (Search Advertising, Social Media Advertising, Remarketing, Online Shopping, Display Advertising, And Others), By Deployment (Cloud, On-premises), By Enterprise Size (Small & Medium Enterprise (SMEs), Large Enterprises), By End-user (BFSI, Retail & Ecommerce, Automotive, Healthcare, Media and Entertainment, IT & Telecom, And Others), and Regional Forecast, 2020-2027.” The report further states that the market stood at USD 12.58 billion in 2019. But, it is set to exhibit a CAGR of 11.2% during the forecast period between 2020 to 2027.

Optmyzr Launches Rule Engine for Microsoft Advertising

In April 2020, Optmyzr, a provider of various innovative pay-per-click programs based in California released Rule Engine for Microsoft Advertising. This tool enables PPC pros to create advanced strategies, automate bulk changes to Microsoft Ads, and develop custom PPC optimizations. Rule Engine also delivers a step-by-step campaign setup wizard containing many pre-built strategies. Ready-made recipes, for instance, would help PPC pros to uncover expensive product groups or keywords and then adjust bids.

As per a company official, “Our tools allow PPC pros to set up their own rule-based automation with the usage of point-and-click. We want to help them go through challenging times with more powerful tools and insights to adjust to the changing dynamics.”

To get a detailed report summary and research scope of this market, click here:

https://www.fortunebusinessinsights.com/pay-per-click-ppc-software-market-104386

Rising Demand for Productivity and Enhancement from Companies to Spur Growth

The demand for productivity and enhancement is surging rapidly across the globe. Some of the prominent companies are also aiming to gain a competitive edge by launching unique cloud-based PCC software solutions. Besides, the rising popularity of cloud-based PCC ads management tools, namely, Google Adwords Keyword Planner, Acquisio, SearchForce, and ClickSweeper would bolster the pay-per-click software market growth in the near future. However, the rising concerns of click frauds, information loss, unforeseen emergencies, application vulnerabilities, and security breaches occurring because of PCC software solutions may hinder growth.

Implementation of Novel Solutions — Vital Strategy of Key Players

The market houses a large number of companies, such as Acquisio, Optmyzr, WordStream, and Google LLC. They are mainly implementing PCC software solutions equipped with innovative technologies to increase their adoption. Some of the others are striving to strengthen their positions by developing novel software.

Fortune Business Insights™ lists out the names of all the renowned pay-per-click software solution providers operating in the market. They are as follows:

• Alphabet Inc. (Google LLC) (California, United States)
• Microsoft Corporation (New Mexico, United States)
• Facebook, Inc. (California, United States)
• WordStream (Massachusetts, United States)
• Optmyzr (California, United States)
• SEMrush (Massachusetts, United States)
• Acquisio (Brossard, Canada)
• Kenshoo, Ltd. (Tel Aviv-Yafo, Israel)
• Marin Software (California, United States)
• Spaceboost (Barcelona, Spain)
• Adzooma (Nottingham, England)
• AdStage, Inc. (California, United States)s
• SpyFu (Arizona, United States)
• Adalysis Limited (London, England)

A Notable Industry Development-

• July 2018: Google AdWords changed its name to Google Ads. The new brand contains a full range of campaign types, such as Video, Display, and Search. This change to the Google Ads branding will not affect the consumer’s campaign reporting, navigation, and performance.

Further Report Findings-

• Based on type, the search advertising segment earned 27.5% in terms of the pay-per-click software market share in 2019. This growth is attributable to the increasing usage of the internet, as well as connected devices to monitor and optimize online advertisements. The segment held a share of 27.9% in China in 2019.
• Geographically, North America generated USD 5.13 billion in terms of revenue in 2019 and is set to dominate in the coming years. It is likely to occur because of the emergence of state-of-the-art technologies in the region.
• In Asia Pacific, the rising adoption of social media platforms and smartphones would lead to exponential growth in the near future.

The market for pay-per-click software can be segmented in the following way: