Protein Supplements Market to Exhibit a CAGR of 8.72% from 2025 to 2032; Rising Consumer Awareness about Health & Nutrition Further Propels Market Growth

The global protein supplements market size was valued at USD 28.15 billion in 2024. The market is set to grow from USD 30.14 billion in 2025 to USD 54.10 billion by 2032, exhibiting a CAGR of 8.72% during the forecast period.

Fortune Business Insights™ presents this information in its report titled “Protein Supplements Market Size, Share & Industry Analysis, By Source (Plant-Based {Soy, Rice, Wheat, and Others}, Animal-Based {Whey, Casein, Egg, and Others}, and Others), By Product (Protein Powder, RTD, Protein Bars, and Others), By Functionality (Performance and Recovery, Weight Management, General Health and Well-being, Medical Nutrition, and Others), By Distribution Channel (Supermarkets and Hypermarkets, Pharmacies/Drug Stores, Online Retail, and Others), and Regional Forecast, 2025-2032”.

Protein is an essential nutrient needed in the developing stage, due to which the usage of plant-based protein supplements has increased rapidly. It also boosts muscle growth and prepares a nutritious meal. The use of protein supplements is becoming a trend among teenagers. Furthermore, manufacturers can develop products targeted toward niche markets and address specific health conditions. Consuming food with unhealthy additives can negatively impact your body. Hence, the products that are manufactured from natural ingredients are becoming popular among consumers, further driving the protein supplements market growth.

Myprotein Partnered with Perfect Day to Launch Whey Forward

In July 2022, Myprotein and Perfect Day collaborated to introduce a new animal-free whey protein powder called Whey Forward. It is produced with Perfect Day's animal-free whey protein, which uses accurate fermentation to make an identical whey protein from microflora rather than coming from animals. It will be accessible in three flavors, which are creamy mint chocolate chip, rich salted caramel, and decadent chocolate brownie.

Increased Consumer Awareness about Nutritional Supplements Drives Market Growth

Extensive educational initiatives by NGOs, governments, and businesses have increased consumer knowledge of the nutritional value of these products, which is anticipated to boost the market. Moreover, the utilization of premium protein powders and bars is esteemed as a symbol of social recognition in many countries. Some manufacturers producing nutritional supplements, along with organic and natural products, are further driving the market growth.

However, the market is likely to experience significant price variations in final products due to instability in the prices of raw materials such as milk and soybeans. This factor further hinders market expansion.    

Leading Players Focus on Offering High-Quality Protein to Consumers to Gain an Advantage

Major market players are focusing on expanding their production capacity to satisfy global demand. This market is monopolized due to the presence of a few key players in specific regions. Companies are launching products that meet the demands of health-conscious consumers. They are focused on offering the essential protein and nutrition to fitness enthusiasts. All these efforts drive global market expansion.

Key Industry Development

• July 2024: Alpino Health Food, a top company in India, introduced 100% peanut-based protein powder to the market. This product is lactose-free and satisfies the needs of health-conscious consumers.

List of Key Players Profiled in the Report

• Glanbia Plc (Ireland)
• MusclePharm (U.S.)
• Abbott (U.S.)
• CytoSport, Inc. (U.S.)
• Quest Nutrition (U.S.)
• The Bountiful Company (U.S.)
• The Himalaya Drug Company (India)
• NOW Foods (U.S.)
• RSP Nutrition (U.S.)
• BPI Sports LLC (U.S.)

To get a detailed report summary and research scope of this market, click here:

https://www.fortunebusinessinsights.com/protein-supplements-market-106511

Further Report Findings

• North America held the largest protein supplements market share with a value of USD 10.44 billion in 2024. This growth is primarily driven by major distribution channel segments of the region, which are functional foods and sports nutrition. The increase in fitness awareness among consumers in the U.S., Canada, and Mexico is a key driver of the rising demand for functional food and beverages.
• Europe is also expected to boost the demand for functional foods in the near future. The dominance of key industries in the region is projected to boost the demand for protein supplements.
• By product, the protein powder segment led the market in 2024. Growing consumption of these powders from bodybuilders, elite athletes, and casual exercisers, and the existence of several brands are boosting segment expansion.

Table of Segmentation