Spa Services Market to Grow at a CAGR of 12.72% over 2025 to 2032; Rising Adoption of AI-Powered Spa Therapies to Drive Market Growth

The global spa services market size was valued at USD 99.79 billion in 2024. The market is projected to grow from USD 114.62 billion in 2025 to USD 264.95 billion by 2032, exhibiting a CAGR of 12.72% over the forecast period. Fortune Business Insights™ presents this information in its report titled “Spa Services Market Size, Share & Industry Analysis, By Facility (Day, Hotel/Resort, Medical, and Others), By Service (Massage, Beauty/Grooming, Physical Fitness, and Others), By Customer Experience (Luxury and Budget-friendly), By Customer Age Group (Below 18 Years, 19 to 35 Years, 36 to 50 Years, and Above 50 Years), By End-User (Men and Women), and Regional Forecast, 2025-2032”.

Luxury spas blend alternative therapies with conventional medicine to create holistic wellness experiences.  Popular treatments include cryotherapy, LED therapy, hydrotherapy, aromatherapy, and sound therapy. Increasing awareness of mind-body-spirit wellness is fueling market growth.

The COVID-19 pandemic forced governments to impose social distancing measures, leading to the temporary closures of spas and wellness centers. Restrictions on non-essential businesses disrupted operations and reduced consumer demand for spa services, causing significant revenue losses. However, limited access to professional services drove consumers toward at-home wellness practices and DIY treatments.  

NESPA Joined Hands with PHTA to Boost the Development of Spa and Pool Facility Services

In September 2024, the Northeast Spa & Pool Association (NESPA) partnered with the Pool & Hot Tub Alliance (PHTA) to expand its membership territory in the Northeast U.S. This collaboration aimed to enhance the development of spa and pool facility services in the region.

Facilities' Adopting AI-based Personalized Spa Therapies to Encourage Market Growth

The adoption of AI-powered therapies, VR, and advanced skincare is transforming wellness facilities and attracting local and international visitors. With more spa facilities integrating these innovations, travelers are spending more on treatment packages, boosting spa services market growth.  ISPA reports that U.S. spa locations grew from 21,510 in 2021 to 21,790 in 2022, with average revenue per visit rising by 6.7% to USD 111.5, further accelerating the expansion of spa services.

However, expensive pricing structures limit consumer accessibility, reducing the frequency of visits and adoption of new treatments.

Industry Participants Focus on Investments to Gain Competitive Edge

Leading and small-scale players in the spa services market, including Marriott and Hyatt, are prioritizing personalized service packages, digital transformation, and facility renovations. The focus on ambiance and customer-centric innovations is driving investments, such as Hyatt Regency’s USD 50 million renovation in San Antonio (2023). To maintain a competitive edge, top providers of spa services are enhancing décor, adopting smart management solutions, and offering tailored wellness experiences.

List of Key Players Mentioned in the Report

• Hyatt Hotel Corporation (U.S.)
• Four Seasons Hotel Limited (Canada)
• Marriot International, Inc. (U.S.)
• Hilton Hotels & Resorts (U.S.)
• OneSpaWorld Holdings Limited (U.S.)
• Siam Wellness Group (Thailand)
• InterContinental Hotels Group Plc. (U.K.)
• Massage Envy (U.S.)
• Kempinski Hotels S.A. (Switzerland)
• Brenners Park-Hotel & Spa (Germany)

To get a detailed report summary and research scope of this market, click here:

https://www.fortunebusinessinsights.com/spa-services-market-103490

Key Industry Development

• September 2024- VIO Med Spa, a full-service med spa franchise, partnered with Freeman Spogli, a growth investment firm, to launch 50 new franchise locations across the U.S. by the end of 2025.

Further Report Findings

• Europe's market was valued at USD 36.32 billion in 2024, maintaining a key spa services market share. The market expansion is driven by rising disposable incomes, higher spending on health and wellness, and growing tourism in key countries such as France and Germany. According to the EU, European residents undertook 1.1 billion tourism trips in 2022, reflecting a 23% rise from 2021.
• The spa services market in Asia Pacific is set to expand at the fastest rate from 2025 to 2032, driven by increased service demand in China, Japan, India, and South Korea. Aging populations and rising demand for anti-aging skincare treatments are boosting revenues in China, Japan, and South Korea, while luxury hospitality expansion fuels growth in India, Australia, and Southeast Asia. Additionally, increasing interest in immunity-boosting spa treatments is propelling market expansion in China and Japan.
• By customer experience, the luxury segment dominated the market in 2024, owing to the rapid expansion of infrastructural amenities, such as luxury spas and thermal salons providing holistic, first-class spa treatments.

Table of Segmentation