Sports Analytics Market Size is Expected to Reach USD 24.03 billion in 2032 with a CAGR of 22.5% over 2025 to 2032; Rising Adoption of Analyzing Sports Data to Boost Demand in the Market

The global sports analytics market size was estimated at USD 4.79 billion in the year 2024. The market is anticipated to grow from USD 5.79 billion in 2025 to USD 24.03 billion by 2032, growing at a CAGR of 22.5% during the forecast period of 2025-2032. Fortune Business Insights™ presents this information in its report titled “Sports Analytics Market Size, Share & Industry Analysis, By Solution (Video Analytics, Big Data Analytics, Real-time Analytics, Smart Wearable Technology, and Others), By Deployment (Cloud and On-premise), By Type (On-field and Off-field), By End-User (Team, Individual Athletes, Sports Association & Federation, and Event Organizers and Sponsors), and Regional Forecast, 2025 – 2032” 

Sports analytics solutions present insights that aids coaches, management, and athletes in refining their skills, strategies, and overall performance. These solutions deliver cutting-edge ways for evaluating data, allowing estimates of win-loss records to forecast the outcomes of impending sporting events.   

Usage of Generative AI to Analyze Players’ Performance Leading to Extensive Market Growth

The generative AI aids the growth of the metrics in an advanced way, which provides deeper analysis into players’ performances. In sports, like football, with over 60% accuracy, the AI models can predict match outcomes by analyzing variety factors, which includes key passes, goals, and formations.

Stats Perform Launch of AI-driven OptaAI Studio Led to Gaining More Audience from Various Platforms

In August 2024, Stats Perform launched an AI-driven OptaAI Studio. With the help of this platform, the teams, broadcasters, sportsbooks, and media are more informed with the ease to attract more readers, viewers, subscribers, and customers. OptaAI Studio uses AI and their own wide-ranging sports data engine to empower more impactful and distinctive sports storytelling over thousands of teams, games, and players further increasing the demand for sports analytics market.

Investments in Technology Enterprises Specializing in Data Analysis, Performance Monitoring, and Wearables are fueling the Market Growth

The extensive expansion is credited to the adoption of modern technologies, including digital signage, smart wearables, and infrastructure which is anticipated to help in the betterment of team performance and fan engagement. Well-known leagues such as the NBA, NFL, NHL, and MLB are using analytics to make better strategic decisions and gain a competitive edge.

However, concerns can arise owing to incorrect data entry or technical glitch. These issues can hamper the overall analysis of the teams or players, thus, limiting the production sales across the end-users.

Various Mergers & Acquisition by Key Market Players to Strengthen Their Market Positions

The sports analytics market includes Oracle Corporation, WHOOP, SAP SE, Catapult, Sportradar AG as the prominent players. Other market players such as Kitman Labs, and Stats Perform are engaging in collaborations and acquisitions to drive extensive sports analytics market growth. Partnerships and collaborations change along with business necessities to propel market growth.

Key Players Profiled in the Report

• Oracle Corporation (U.S.)
• WHOOP (U.S.)
• SAP SE  (Germany)
• Catapult (Australia)
• Sportradar AG (Switzerland)
• Kitman Labs (Ireland)
• Stats Perform (U.S.)
• Orecco (Ireland)
• Hudl (U.S.)
• InStat Sport (Ireland)
• Performance Sports Technology (South Africa)
• Wyscout (Italy)

To get a detailed report summary and research scope of this market, click here:

https://www.fortunebusinessinsights.com/sports-analytics-market-102217

Key Industry Development

• December 2024: Stats Perform expanded its contractual agreement with Football DataCo (FDC) to analyze its Opta sports data brand to become the authorized insights vendor for competitions. This contracts showcases all exclusive certified sports analytics data for all FDC competitions.

Further Report Findings:

• By end-user, Sports Association & Federation led the market in 2024 with a significant sports analytics market share of 41% and is anticipated to expand with highest CAGR during the forecast period. Over 75% of sports associations use real-time analytics during sports to gain a competitive benefit.
• In 2024, North America touched the market at approximately USD 2.01 billion, making it the dominant region. The market is witnessing steady growth due to increasing adoption of wearable electronic devices and GPS/sensor tracking systems which is used to collect data of players’ movements, biometric, and in-game events.
• Leading behind North America, the Asia Pacific region is going through significant changes, in terms of culture of sports and athleticism. Key factors supporting the market growth include growing investments in sports, the instituting of numerous sporting leagues, and the ongoing digitalization trend further propels development in the regional market.
• Lastly, South America is also expected to have a moderate growth in the market, as professional sports teams, leagues, and governing bodies in the region are implementing analytics technologies to boost player performance, team strategy, and fan engagement.

Table of Segmentation