Toilet Paper Market to Reach USD 38.34 Billion by 2027; Cascades Acquires Orchids Paper to Modernize its U.S. Tissue Platform

The global toilet paper market size is projected to reach USD 38.34 billion by 2027. The rising adoption of greener practices by manufacturers in the supply chain of toilet paper is set to augment growth. Several manufacturers are using recyclable papers to manufacture toilet papers. Fortune Business Insights™ published this information in a new study, titled, “Toilet Paper Market Size, Share & COVID-19 Impact Analysis, By Type (Rolled and Folded), Ply Count (One, Two, and Others), Application (Household, Healthcare, Hospitality, and Others), and Regional Forecast, 2020-2027.” The study further mentions that the market stood at USD 26.14 billion in 2019. But, it is set to exhibit a CAGR of 4.9% during the forecast period between 2020 to 2027. The emergence of several online distribution channels is contributing to the growth of this market.

Daio Paper Corporation Acquires Santher Fábrica to Innovate its Products

In June 2020, Japan-based Daio Paper Corporation and Marubeni Corporation acquired the shares of Santher Fábrica de Papel Santa Therezinha S.A. Santher is set to grow astonishingly with the implementation of unique technologies, innovations in products and processes, and materialization of synergies. These strategies will be used to strengthen Santher’s brands, namely, Sym, Kiss, Snob, and Personal. Another company called KP Tissue Inc. invested USD 575 million in a production plant in Canada. The plant aims to manufacture 70,000 metric tons of paper towels and bathroom tissues. This paper production is estimated to commence in 2021.

To get a detailed report summary and research scope of this market, click here:

https://www.fortunebusinessinsights.com/toilet-paper-market-104298

Increasing Number of Infrastructural Facilities to Bolster Growth

Toilet papers are being extensively used in developed countries, such as Canada and the U.S. Also, the European countries are exhibiting higher usage, as compared to other countries. But, the rising number of infrastructural facilities associated with distribution channels would provide easy access to essential grocery items, such as bath tissues or tissue papers worldwide. Besides, people nowadays are inclining rapidly towards e-commerce platforms to purchase toilet papers as they are avoiding going to departmental stores amid the COVID-19 pandemic. However, the rising prices of raw materials, such as paper pulp may obstruct the toilet paper market growth in the near future.

Key Players Aim to Strengthen Positions by Adopting Acquisition Strategy

The market for toilet paper houses numerous companies, such as Kimberly-Clark, Georgia Pacific, Procter & Gamble, and Essity. Private label brands are nowadays competing, thereby affecting the revenue of branded products. As per our market analysis, several companies are mainly engaging in mergers and acquisitions with reputed firms to strengthen their positions.

Fortune Business Insights™ lists out the names of all the prominent toilet paper manufacturers present in the market. They are as follows:

• Procter & Gamble Co. (Cincinnati, U.S.)
• Kimberly-Clark (Dallas, U.S.)
• Essity AB (Stockholm, Sweden)
• Georgia-Pacific LLC (Atlanta, U.S.)
• Hengan Group (Jinjiang, China)
• Sofidel Group (Porcari, Italy)
• Kruger Inc. (Montreal, Canada)
• Empresas CMPC S.A (Santiago, Chile)
• WEPA Hygieneprodukte GmbH (Arnsberg,  Germany)
• Unilever (London, U.K.)

A Notable Industry Development-

• July 2019: Cascades, a paper & forest products company based in Canada signed a definitive agreement with Orchids Paper Products Company. This will help the former to acquire all the assets of Orchids Paper worth USD 207 million. The assets include Pryor, South Carolina, and Barnwell operations. This would also aid Cascades in accelerating the modernization of its U.S. tissue platform.

Further Report Findings-

• In 2019, Asia Pacific generated USD 9.55 billion in terms of revenue. The region is set to hold a significant market share throughout the forthcoming years backed by rapid industrialization and urbanization. At the same time, the increasing trend of adopting westernized culture in various countries in the region would propel growth.
• South America is anticipated to showcase considerable growth fueled by the improving standards of living in countries, such as Chile, Argentina, and Brazil. Also, the changing consumer preferences are compelling renowned firms to focus on developing unique toilet paper.
• Based on the application, the household segment earned 60.16% in terms of the toilet paper market share in 2019. The rising number of residential facilities worldwide is set to contribute to the growth of this segment. The U.S. Department of Commerce, for instance, stated that the number of households containing only a single person surged to 36,479 thousand in 2019 from 31,399 thousand in 2010 in the U.S. It would also bolster growth.

The global market for toilet paper can be segmented in the following way: