Liquid Laundry Detergent Market to Surge Exponentially; Reduced Washing Times of Liquid Detergents to Bolster Market Growth

The liquid laundry detergent market size is expected to exhibit strong growth by reaching USD 32.99 billion in 2028. Fortune Business Insights™, in its report, titled, "Liquid Laundry Detergent Market Size, Share & COVID-19 Impact Analysis, By Application {Household, Industrial & Institutional (Laundry & Dry Cleaning Service, Hotels & Other Lodging, Healthcare, Textile Industry, Others), and Regional Forecast, 2021-2028." mentions that the market size stood at USD 21.02 billion in 2020 and USD 22.24 billion in 2021. It is also expected to exhibit a CAGR of 5.8% during 2021 and 2028. Rising demand for effective and convenient washing solutions and reduced washing is expected to fuel market growth

Godrej Consumer Products to expand its Detergent Product Portfolio to Incite Growth

In April 2021, Godrej Consumer Products (GCPL) launched its Godrej Ezee 2-in-1 liquid detergent + fabric conditioner for regular clothes. Through this launch, the company aims to expand its product reach and provide consumers with cost-effective products. This launch was backed by a TVC campaign to boost the product's reach and cater to several types of clothing. The product offers excellent fragrance and provides consumers with a great experience. Further, the product can be utilized for both hand wash and machine washes. These factors are likely to fuel industry progress.

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Rising Demand for On-demand Laundry Services and Laundry to Propel Market Progress

Increasing travel activities and increasing investments in tourism activities are expected to boost the product's adoption. Increasing smartphone sales lead to the adoption of online services such as custom cleaning services. Further, rising travel activities and the availability of advanced cleaning solutions and services are expected to boost the product's demand. Further, the adoption of online retail is expected to boost the product's sales drastically. Online laundry services are expected to boost the product's demand from businesses.

Moreover, the incorporation of smartphone applications may enable manufacturers to expand their reach globally. These factors are likely to fuel the liquid laundry detergent market growth. 

Manufacturers Announce Innovative Solutions to Boost their Market Position

The prominent players operating in the market announce innovative products to boost their market position. For example, Tide, a Procter and Gamble brand, launched laundry solutions for use in space. The company entered into a space act agreement with NASA for the development of space laundry solutions for astronauts in June 2021. Further, the adoption of research and development strategies enables companies to improve their product quality and satisfy consumers' demands. In addition, the incorporation of technologically advanced production techniques may improve product quality, reduce labor costs, enhance productivity, boost operational efficiency and achieve organizational goals. 

Industry Development

• April 2021: Godrej Consumer Products announced its Godrej Ezee 2 in 1 liquid detergent to expand its product portfolio. 

List of Key Players Profiled in this Market Report are:

• Procter & Gamble (U.S.)


• Unilever (U.K.)


• Lion Corporation (Japan)


• KAO CORPORATION (Japan)


• Henkel AG & Co. KGaA (Germany)


• Church & Dwight Co., Inc. (U.S.)


• Reckitt Benckiser Group plc. (U.K.)


• Wipro Consumer Care and Lighting (India)


• Seventh Generation Inc. (U.S.)


• Guangzhou Blue Moon Industrial Co., Ltd. (China)

Further Report Findings-

• The market in North America stood at USD 6.94 billion in 2020 and is projected to gain the largest portion of the global liquid laundry detergent market share. Rising demand for effective household products is expected to boost liquid laundry detergent sales. 


• Moreover, the spike in middle-class population, household income, and rapid urbanization is expected to boost the liquid detergent demand. Evolving consumer preferences and increased spending on consumer goods are likely to boost liquid laundry detergents' adoption. 


• The household segment is the leading segment because of the rising adoption of fully automatic washing machines. Further, manufacturers set up manufacturing facilities in developing countries such as India, Russia, and others. These factors are likely to propel market development. 

Table of Segmentation: