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Loyalty Management Market to Grow at 23.7% CAGR from 2023 to 2030; Sabre Corporation Inked a Partnership with Capillary Technologies to Strengthen Industry Foothold

May 25, 2023 | Information & Technology

The global loyalty management market size stood at USD 5.29 billion in 2022. The market value is slated to rise from USD 6.47 billion in 2023 to USD 28.65 billion by 2030 at a CAGR of 23.7% during 2023-2030. The rise is on account of the rising product adoption in the retail, BFSI, media, hotel, and entertainment industries. The software helps in analyzing client behavior, historical customer data, purchasing patterns, and others.

Fortune Business Insights™ presents this information in its report titled Loyalty Management Market Size, Share and COVID-19 Impact Analysis, By Deployment (On-Premise and Cloud), By Enterprise Type (Large Enterprises and Small & Medium Enterprises), By End Use (BFSI, IT and Telecommunications, Transportation, Retail, Hospitality, Manufacturing, Media & Entertainment, and Others), and Regional Forecast, 2023-2030.

Market Share Affected Impelled by Substantial Change in Consumer Behavior

The COVID-19 pandemic considerably impacted the market growth driven by the lesser adoption of software. Lockdown restrictions resulted in disruptions in various sectors, including retail, hotel, transportation, and banking. Furthermore, the period registered a substantial change in purchasing patterns.

Sabre Corporation Enters into a Collaboration with Capillary Technologies to Strengthen Industry Footing

In March 2023, Sabre Corporation inked a collaborative agreement with Capillary Technologies for facilitating airlines and hoteliers with customer loyalty programs. The deal resulted in the incorporation of the Capillary Loyalty Management solution into the Sabre platforms for airlines and hoteliers.

The agreement would provide significant insights into customer loyalty data via real-time analytics. Furthermore, it is also expected to offer improved customer experiences across the traveler journey.

Surging Personalized Solutions Demand to Favor Industry Expansion

The loyalty management market growth is being impelled by the growing preference of consumers for personalized solutions. This can be attributed to the increasing product usage in attracting consumer attention and enhancement of overall experience.

However, the enforcement of stringent government regulations including data security laws, privacy laws, gift certificate laws, and trade stamp laws may hinder industry expansion to some extent.

To get a detailed report summary and research scope of this market, click here:


Key Industry Participants Focus on Merger Agreements to Expand Product Reach

Major market players are centered on the adoption of a range of initiatives for strengthening the positions of their businesses. These include partnerships, merger agreements, and the rollout of new solutions. Additional aspects constitute acquisitions, collaborations, and the formation of alliances.

Key Players Profiled:

  • Antavo Limited (U.K.)

  • Capillary Technologies (India)

  • Bond Brand Loyalty (Canada)

  • Comarch SA (Poland)

  • Epsilon Data Management, LLC (U.S.)

  • Oracle Corporation (U.S.)

  • Salesforce.com, Inc. (U.S.)

  • Target Brands, Inc. (U.S.)

  • TIBCO Software, Inc. (U.S.)

  • VeriPark (U.K.)

Notable Industry Development

  • June 2021 – Antavo Limited entered an extended partnership with Acxiom and MullenLowe Profero for providing loyalty programs to its clientele. The offerings in the partnership included integration services, design concepts, customer intelligence, and loyalty interactions.

Further Report Findings

  • The North America loyalty management market share is poised to register appreciable growth over the study period. The rise can be credited to the surging customer preference for monetary incentives such as free items, payback, check, product discounts, and free shipping.

  • The market in Europe is anticipated to register substantial expansion over the projected period. The expansion is due to the well-established adoption of loyalty programs in various countries in Europe.

  • The Asia Pacific region is expected to depict considerable growth throughout the forecast period. The upsurge is propelled by the growing focus of regional industry participants on the enhancement of customer experience.

  • By deployment, the market for loyalty management is subdivided into on premise and cloud. The cloud segment is impelled by an array of simple to use devices that are deployed by the cloud deployment strategy.

  • On the basis of enterprise type, the market is segmented into small & medium enterprises and large enterprises. The large enterprises segment is estimated to grow at a considerable pace over the study period.

Table of Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period


Growth Rate

CAGR of 23.7% from 2023 to 2030


Value (USD Billion)


By Deployment, Enterprise Type, End Use, and Region

By Deployment

  • On-premise

  • Cloud

By Enterprise Type

  • Large Enterprises

  • Small & Medium Enterprises (SMEs)

 By End Use

  • BFSI

  • IT and Telecommunications

  • Transportation

  • Retail

  • Hospitality

  • Manufacturing

  • Media & Entertainment

  • Others (Consumer Electronics, Grocery)

By Region

  • North America (By Deployment, By Enterprise Type, By End Use, and By Country)

    • U.S. (By End Use)

    • Canada (By End Use)

  • Europe (By Deployment, By Enterprise Type, By End Use, and By Country)

    • U.K. (By End Use)

    • Germany (By End Use)

    • France (By End Use)

    • Rest of Europe

  • Asia Pacific (By Deployment, By Enterprise Type, By End Use, and By Country)

    • China (By End Use)

    • Japan (By End Use)

    • India (By End Use)

    • Southeast Asia (By End Use)

    • Rest of Asia Pacific

  • Middle East & Africa (By Deployment, By Enterprise Type, By End Use, and By Country)

    • GCC (By End Use)

    • South Africa (By End Use)

    • Rest of Middle East & Africa

  • Latin America (By Deployment, By Enterprise Type, By End Use, and By Country)

    • Brazil (By End Use)

    • Mexico (By End Use)

    • Rest of Latin America

Loyalty Management Market
  • PDF
  • 2023
  • 2019-2022
  • 150


  • 4850

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