"We Envision Growth Strategies Most Suited
to Your Business"
The global makeup market size is projected to reach USD 63.73 billion by 2026. It is set to gain traction from the ever-increasing demand for vegan or plant-based products worldwide. Besides, rising awareness regarding men’s grooming is likely to affect the market positively in the coming years. Menaji Worldwide, LLC, for instance, is a manufacturer of skincare and makeup products only for men. This information is provided by Fortune Business Insights™, in a recently published report, titled, “Makeup Market Size, Share & Industry Analysis, By Products (Powder, Gels, Lotions, and Others), By Application Area (Lips, Eyes, Face, and Others), By Distribution Channel (Supermarkets/Hypermarkets, Exclusive Brand Stores, Online/e-commerce Channels, and Others), and Regional Forecast, 2019-2026.” The report further states that the market stood at USD 43.82 billion in 2018. However, it is set to exhibit a CAGR of 4.9% during the forecast period between 2019 to 2026.
Coty Inc. Joins Hands with Kylie Jenner to Widen their Brands Internationally
In November 2019, Coty Inc., multinational beauty company headquartered in New York, teamed up with Kylie Jenner, the founder and owner of Kylie Cosmetics and Kylie Skin. The main aim of this partnership is to jointly create and transform the latter’s pre-existing cosmetics business in a powerhouse brand. Both the parties would focus more on entering into new beauty categories internationally. Kylie and her team will lead all the creative efforts in terms of communication and product initiatives through social media platforms.
This collaboration would be considered as one of the important milestones for Coty as it would be developed into a more agile and focused organization. It would gain the responsibility of creating product portfolios. Apart from that, it would also have the opportunity to focus on distribution, manufacturing, and research and development activities. By using its vast knowledge of skincare, cosmetics, and fragrances categories, it is set to build a digitally native and high growth beauty brand.
To get a detailed report summary and research scope of this market, click here:
Rising Usage of Probiotics & Microbiome-based Products to Aid Growth
Nowadays, various manufacturers are implementing latest technologies to develop their in-house products. Utilization of microbiome and probiotics-based makeup products is one of the most common makeup market trends that would spur growth. Manufacturers are striving to increase the application and value of their products by infusing them with botanical extracts, such as antioxidants and essential oils.
Moreover, to attract a large consumer base, they are offering eye-catching packaging that are easy-to-use and easy-to-handle. People are looking for cosmetics with compact packaging so that those can be easily stored in a makeup kit or handbag without requiring much space. However, many of these products consist of a number of harmful chemicals. Persistent deposition of those on a person’s skin may lead to cancer or dermatitis. This factor may hinder makeup products market growth in the coming years.
Key Companies Focus on Product Launches & Acquisitions to Compete in Market
Enterprises present in the market are constantly engaging in the strategies of novel product launches, mergers and acquisition, advertising, and geographic expansions. They are doing so gain a competitive edge in the market. They are also conducting many research and development activities to provide the masses with less toxic and safe ingredients.
Fortune Business Insights™ presents a list of all the organizations operating in the makeup market. They are as follows:
Significant Industry Development-
Further Report Findings-
This market can be segmented in the following manner:
Value (USD Billion)
By Application Area
By Distribution Channel