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Mobile Advertising Market to Reach $782.12 Billion by 2028; Mobvista Acquires Reyun to Broaden its Position Globally

October 13, 2021 | Information & Technology

The global mobile advertising market size was USD 73.55 billion in 2020. The market is projected to grow from USD 96.46 billion in 2021 to USD 782.12 billion in 2028 at a CAGR of 34.8% during the 2021-2028 period. This information is provided by Fortune Business Insights™ in its report titled, “Mobile Advertising Market Size, Share & COVID-19 Impact Analysis, By Ads Type (In-App Ads, Mobile Rich Media, Video Ads, Banner Ads, Others), By Vertical (Retail, Media & Entertainment, Healthcare, BFSI, E-Commerce, Travel & Tourism, Automotive, Others), and Regional Forecasts, 2021-2028.” As per our researchers, the growth of the market is attributed to the increased usage of mobile phones on account of the risen popularity of social media applications. This has enabled the leading providers to easily broadcast their advertisements and gain maximum reach.

COVID-19 Impact: Surging Usage of Social Media amid Pandemic to Stimulate Growth

The COVID-19 pandemic hit the world in 2019 and since then has had countless impacts on numerous industries; some positive and most of them adverse. The mobile advertising market is among the exclusions and has perceived positive effects amid the coronavirus disease. As numerous nations declared lockdowns and closed their borders for travellers, the demand for OTT platforms and social media applications ascended high. This stimulated the leaders in the industry to utilize these platforms to magnify their reach.

In the long run, the global market is projected to enhance in the foreseeable future. Mobile advertisement confirms to be an important and cost-effective medium to maintain business solidity in the pandemic condition. Additionally, in August 2020, IDC specified that the smartphone market is likely to observe a CAGR of 1.7% in the five-year forecast with a sturdy 5G push. On account of 5G introduction, the in-app ads, video ads, and mobile influence media are assessed to gain traction during the mentioned timeframe.



Smaato Launches Novel SDK Developed from Scratch Up by App Developers and Designers

Smaato, which is a universal in-app advertising platform, formally declared a novel software development kit (SDK) for mobile systems such as Android and iOS that comprises crucial aspects to aid mobile publishers and app designers make the most of their income. The Smaato NextGen SDK was created by a group of previous app creators, who brilliantly comprehend the concerns several publishers tackle while incorporating an advertising SDK. Along with the backing for Open Measurement and an in-app header request solution, the Smaato NextGen SDK is likely to considerably influence the in-app advertising experience for both, producers and their consumers.

The Smaato NextGen SDK is developer-accessible, simplified integration, and comprises segmental functionality to maintain its lightweight feature. Publishers can effortlessly construct their setup before assimilating it into their apps while also appreciating the perks that are attached with efficient maintenance demands and progressive ad quality features. It presents backing for banners, rich media, interstitial video, and compensated video. A forthcoming issue will add aid for native, playable, and vertical video waged advertisements.

Increased Penetration of Social Media & E-commerce to Augment Market Growth

The promptly emerging e-commerce industry is navigating the mobile advertising market growth. The COVID-19 has affirmatively affected the global e-commerce industry on account of customers opting for online mediums for buying crucial goods rather than physically stepping out of the house. As per the U.N. trade and development, universal e-commerce trades were valued about USD 26.7 trillion in 2019, which calculated in about 4% hike from 2018. This is probable to offer a substantial prospect for the providers of mobile advertising services.

Brands presenting products on e-commerce websites avail substantial discounts and vouchers in order to draw attention of customers and upsurge brand recognition as well as faithfulness while piloting the growth of the market in the foreseeable future.

Incorporation of AR & VR with Mobile Advertising Platform to be a Popular Trend

Augmented Reality (AR) and Virtual Reality (VR) are perceived to be the two foremost technological platforms for advertising industries globally. These platforms present innovative approaches for advertising and publicising tactics and further assist to enhance the practical awareness of the workforces, permitting them to think unusually. Hence, they are anticipated to emerge as the significant market drivers in the near future.

As per a study by Boston Consulting Group (BCG), the AR users have enormously grown since the past three years, from 80 million AR per month active users in 2017 to 120 million AR monthly active users (MAU) in 2020. This signifies that augmented reality (AR) is most probable to witness extraordinary adoption in the upcoming years.

Industry Development

May 2021: Mobvista initiated the acquisition of Reyun, which is a company based in China and excels in third-party mobile measurement & advertising technology. It is worth USD 233 million. This acquisition was made to attain the complete MarTech SaaS product medium that assists in reinforcing tooling network of Mobvista SaaS.

List of Key Players Covered in this Market Report

  • Facebook (California, U.S.)

  • Alphabet, Inc. (Google) (California, U.S.)

  • Chartboost (California, U.S.)

  • AppLovin (California, U.S.)

  • Twitter, Inc. (California, U.S.)

  • InMobi (Mumbai, India)

  • Smaato, Inc. (California, U.S.)

  • Epom (Kiev, Ukraine)

  • Mobvista (Guangzhou, China)

  • Mintegral (Chaoyang District, Beijing)

Further Findings

  • By vertical, the market for mobile advertising is categorized into retail, media & entertainment, healthcare, BFSI, e-commerce, travel &tourism, automotive, and others. The e-commerce segment is anticipated to grow exponentially due to increasing customer spending and the rising B2C market. The media & entertainment segment earned 17.7% in terms of share in 2020.

  • Asia Pacific is predicted to dominant the global market for mobile advertising during the forecast period and hold the maximum market share in the future. However, North America is expected to hold a significant share in the market and was worth 26.53 billion in 2020.

Table of Segmentation



Study Period


Base Year


Forecast Period


Historical Period



  Value (USD billion)


  Ads Type, Vertical, and Region

By Ads Type

  • In-App Ads

  • Mobile Rich Media

  • Video ads

  • Banner ads

  • Others (Native ad, Reward ad, etc.)

By Vertical

  • Retail

  • Media & Entertainment

  • Healthcare

  • BFSI

  • E-Commerce

  • Travel & Tourism

  • Automotive

  • Others (Telecom, Education, etc.)

By Region

  • North America (By Ads Type, Vertical and, Country)

    • U.S. (By Vertical)

    • Canada (By Vertical)

  • Europe (By Ads Type, Vertical and, Country)

    • U.K. (By Vertical)

    • Germany (By Vertical)

    • France (By Vertical)

    • Rest of Europe

  • Asia Pacific (By Ads Type, Vertical and, Country)

    • China (By Vertical)

    • Japan (By Vertical)

    • India (By Vertical)

    • Southeast Asia(By Vertical)

    • Rest of Asia Pacific

  • Middle East & Africa (By Ads Type, Vertical, and Country)

    • GCC (By Vertical)

    • South Africa (By Vertical)

    • Rest of the Middle East & Africa

  • Latin America (By Ads Type, Vertical and, Country)

    • Brazil (By Vertical)

    • Mexico(By Vertical)

    • Argentina (By Vertical)

    • Rest of South America

Mobile Advertising Market
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