Oatmeal Market Size to Reach USD 3.53 Billion by 2027; Growing Importance of Oats among Vegans to Spur Opportunities

The global oatmeal market size is expected to reach USD 3.53 billion by 2027. The growing acceptance of plant-based dairy-alternatives among vegans is expected to enable speedy expansion of the market, mentioned in a report, titled “Oatmeal Market Size, Share & COVID-19 Impact Analysis, By Form (Conventional and Organic), Type (Quick/Instant Oatmeal, Steel cut/Irish Oatmeal, Scottish Oatmeal, and Oat Flour), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail, and Others), and Regional Forecasts, 2020 – 2027.” The market size stood at USD 2.40 billion in 2019 and is expected to exhibit a CAGR of 4.6% between 2020 and 2027.

Release of Quaker Oat Beverage to Incite Development

The Quaker Oats Company, an American food conglomerate based in Chicago announced that it has introduced Quaker Oat Beverage, a new line of heart-healthy, oat bran-based beverages. The newest product line stands out in the dairy-alternative category owing to its formulization with fiber from oat bran to qualify for the FDA heart health claim. Quaker Oat Beverage offers .75 grams of the soluble fiber beta-glucan from oat bran in each 8-ounce serving. The delicious taste and super smooth texture of Quaker Oat Beverage can be relished in smoothies, coffee, or any other favorite recipes. It provides nutritious plant-based options for vegans. Moreover, the low in saturated fat and cholesterol of new oat beverages can also reduce the risk of heart disease. The excellent source of calcium and vitamin D in the beverage provides a good source of dietary fiber from oat bran and chicory root extract and a lactose-free option. Besides, the Quaker Oat Beverage is available in three delicious flavors, including Original, Original Unsweetened, and Vanilla

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Rising Knowledge about Substitutes to Retard Development

The growing consumption of oats owing to its superior properties is expected to aid the growth of the market. However, the availability of substitutes like quinoa, buckwheat, brown rice, and others with higher nutritious properties is expected to dampen market growth. The growing consumption of quinoa and buckwheat as a great alternative to oats because of its high protein and fiber source will limit the adoption of oats. The increasing availability of gluten-free alternatives will further dampen the growth of the market. Also, increasing inclination towards quinoa and brown rice owing to its convenience will further restrict the expansion of the market.

Product Enhancement and Development to Consolidate Business

The global market is dominated by the presence of major companies. The key players are focused on enriching their product portfolio through product launches and innovating existing products. The companies are also concentrated on expanding its position by catering to demands for growing demands for instant healthy meals. The major players are also adopting strategies such as R&D and innovative releases to remain at the forefront among other rival brands. The emerging local companies and brands will further offer impetus to the market in the forthcoming years.

Further Report Findings:

• Regional Analysis: Asia Pacific is expected to hold the largest share in the global market owing to the increasing awareness about oats benefits among consumers. The inclination towards healthy snacks will incite the healthy development of the market in Asia Pacific.


• Leading Segment: The instant rolled oats are expected to account for the largest share in the global market owing to its variety pre-cooked, dried, and rolled. Hence the rising importance among consumers will improve the segment’s growth.

The Oatmeal Market is Segmented into: