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The global oatmeal market size is expected to reach USD 3.32 billion by 2026. The growing demand for healthy and instant breakfast will drive the oatmeal market trends in the forthcoming years, mentioned in a report, titled “Oatmeal Market Size, Share & Industry Analysis, By Form (Conventional and Organic), By Type (Quick/Instant Oatmeal, Steel cut/Irish Oatmeal, Scottish Oatmeal, and Oat Flour), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail, and Others), and Regional Forecasts, 2019 – 2026” the market size stood at USD 2.31 billion in 2018 and is predicted to exhibit a CAGR of 4.76% between 2019 to 2026.
Agreement Between RXBAR and Kellogg to Offer Weighty Traction to Market’s Trajectory
Kellogg Company, an American food manufacturing company, announced its agreement with RXBAR, a subsidiary of Chicago Bar Company LLC. The acquisition of Kellogg Company for RXBAR, a line of clean-label protein bars made with delicious, whole-food ingredients and the fastest-growing nutrition bar brand in the United States, will open up new doors for business for both the companies.
However, RXBAR will continue to operate independently as a standalone business and will be able to leverage Kellogg's scale and resources for accelerating its progress. The new development between the companies is expected to spur new sales opportunities for the oatmeal market revenue in the foreseeable future, owing to the excellent strategy to offer wholesome snack options to customers. Kellogg Company CEO Steve Cahillane, said in a statement, with its strong millennial consumption and diversified channel presence including e-commerce, RXBAR is perfectly positioned to perform well against future food trends." In addition, the increasing inclination towards oat-based food items such as oatmeal, oat-based snacks, oats snacks, rolled snacks, and common oats due to their amazing benefits will aid the market during the forecast period.
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Necessity for Ready-to-Eat Food will Subsquently Clamour for Oat-Based Products
The rising demand for healthy breakfast options will spur demand for oats and oatmeal owing to the oats nutrition content, which will, in turn, bolster oatmeal market growth. The perpetual sprouting lifestyle of people will also fuel demand for ready-to-eat, ready-to-cook, and instant food, therefore promoting the growth of the market. The rising awareness regarding the consumption of foods containing a high nutritional value will consequently favor the market.
The oats cookies, oats milk, and oats protein are packed with antioxidants, vitamins, riboflavin, protein, iron, and an ample amount of fiber in oats makes it an ideal food for human consumption. In addition, the growing focus of companies towards the development of innovative oat-based products to cater to the demand for healthier and convenient breakfast for consumers will drive the market. For instance, in 2017, Quaker Oats launched a new Quaker-to-go breakfast range with instant oats porridge pouches.
Product Innovation will Back Companies to Establish their Global Footprint
The global oatmeal market is a highly consolidated market with the presence of major key players such as the Quaker Oats Company (PepsiCo, Inc.), and Kellogg’s Company. The rising focus of companies towards the development of innovative oat-based products to cater to the needs of the customers will effectively assist the expansion of the market. For instance, The Quaker Oats Co. launched organic oatmeal, oat-based dairy alternatives, and on-the-go oatmeal breakfast products. In addition, the emergence of private label brands will also accelerate the market, states our lead analysts at Fortune Business Insights.
Some of the Major Companies in the Oatmeal Market Include:
Further Report Findings:
The Oatmeal Market is Classified on the Basis of:
Value (USD Million)
By Distribution Channel