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Oatmeal Market Size to Reach USD 3.32 Billion by 2026; Agreement Between RXBAR and Kellogg to Boost Market

February 14, 2020 | Food & Beverages

The global oatmeal market size is expected to reach USD 3.32 billion by 2026. The growing demand for healthy and instant breakfast will drive the oatmeal market trends in the forthcoming years, mentioned in a report, titled “Oatmeal Market Size, Share & Industry Analysis, By Form (Conventional and Organic), By Type (Quick/Instant Oatmeal, Steel cut/Irish Oatmeal, Scottish Oatmeal, and Oat Flour), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail, and Others), and Regional Forecasts, 2019 – 2026” the market size stood at USD 2.31 billion in 2018 and is predicted to exhibit a CAGR of 4.76% between 2019 to 2026.

Agreement Between RXBAR and Kellogg to Offer Weighty Traction to Market’s Trajectory

Kellogg Company, an American food manufacturing company, announced its agreement with RXBAR, a subsidiary of Chicago Bar Company LLC. The acquisition of Kellogg Company for RXBAR, a line of clean-label protein bars made with delicious, whole-food ingredients and the fastest-growing nutrition bar brand in the United States, will open up new doors for business for both the companies.

However, RXBAR will continue to operate independently as a standalone business and will be able to leverage Kellogg's scale and resources for accelerating its progress. The new development between the companies is expected to spur new sales opportunities for the oatmeal market revenue in the foreseeable future, owing to the excellent strategy to offer wholesome snack options to customers. Kellogg Company CEO Steve Cahillane, said in a statement, with its strong millennial consumption and diversified channel presence including e-commerce, RXBAR is perfectly positioned to perform well against future food trends." In addition, the increasing inclination towards oat-based food items such as oatmeal, oat-based snacks, oats snacks, rolled snacks, and common oats due to their amazing benefits will aid the market during the forecast period.

To get a detailed report summary and research scope of this market, click here:


Necessity for Ready-to-Eat Food will Subsquently Clamour for Oat-Based Products

The rising demand for healthy breakfast options will spur demand for oats and oatmeal owing to the oats nutrition content, which will, in turn, bolster oatmeal market growth. The perpetual sprouting lifestyle of people will also fuel demand for ready-to-eat, ready-to-cook, and instant food, therefore promoting the growth of the market. The rising awareness regarding the consumption of foods containing a high nutritional value will consequently favor the market.

The oats cookies, oats milk, and oats protein are packed with antioxidants, vitamins, riboflavin, protein, iron, and an ample amount of fiber in oats makes it an ideal food for human consumption. In addition, the growing focus of companies towards the development of innovative oat-based products to cater to the demand for healthier and convenient breakfast for consumers will drive the market. For instance, in 2017, Quaker Oats launched a new Quaker-to-go breakfast range with instant oats porridge pouches.

Product Innovation will Back Companies to Establish their Global Footprint

The global oatmeal market is a highly consolidated market with the presence of major key players such as the Quaker Oats Company (PepsiCo, Inc.), and Kellogg’s Company. The rising focus of companies towards the development of innovative oat-based products to cater to the needs of the customers will effectively assist the expansion of the market. For instance, The Quaker Oats Co. launched organic oatmeal, oat-based dairy alternatives, and on-the-go oatmeal breakfast products. In addition, the emergence of private label brands will also accelerate the market, states our lead analysts at Fortune Business Insights.

Some of the Major Companies in the Oatmeal Market Include:

  • The Quaker Oats Company (PepsiCo, Inc.)

  • Kellogg’s Company

  • Post Holdings, Inc.

  • General Mills, Inc.

  • Bob’s Red Mill Natural Foods, Inc.

  • Nature’s Path Foods, Inc.

  • Nestle S.A.

  • W Jordan Cereals Ltd.

  • Edward Flahavan & Sons Ltd.

  • Federal Oats Mills Sdn. Bhd.

Further Report Findings:

  • Regional Insights: North America generated a revenue of USD 1.23 billion in 2018 and is predicted to witness high growth during the forecast period. The increasing health-consious consumers will boost the growth in North America.

  • Leading Segment: The organic type is expected to witness fastest growth in the market owing to the growing awareness regarding the benefits of organic food products. In addition, the rising health-conscious consumers will facilitate the segment’s growth.

  • Industry Development: In October 2019, FREEE, the gluten-free flour and food brand, launched new organic, gluten-free porridge oats to tap into the growing market for gluten-free and organic products in the United Kingdom.

The Oatmeal Market is Classified on the Basis of:



Study Period


Base Year


Forecast Period


Historical Period



  Value (USD Million)


By Type

  • Quick/Instant Oatmeal

  • Steel cut/Irish Oatmeal

  • Scottish Oatmeal

  • Oat Flour

By Form

  • Conventional Oatmeal

  • Organic Oatmeal

By Distribution Channel

  • Supermarkets/Hypermarkets

  • Convenience stores

  • Online Retail

  • Others

By Region

  • North America (U.S., Canada, and Mexico)

  • Europe (Germany, France, U.K., Italy, Spain, U.K., and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and the Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of the Middle East & Africa)

Oatmeal Market
  • PDF
  • 2018
  • 2015-2017
  • 152


  • 4850

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