U.S. Hotel Toiletries Market to Be Worth USD 17.90 billion by 2032; Innovative & Environment-friendly Products to Boost Market Growth

The U.S. hotel toiletries market size was valued at USD 6.14 billion in 2024. The market is projected to grow from USD 6.85 billion in 2025 to USD 17.90 billion by 2032, exhibiting a CAGR of 14.70% during the forecast period. Fortune Business Insights™ presents this information in its report titled “U.S. Hotel Toiletries Market Size, Share & COVID-19 Impact Analysis, By Type (Single-use Toiletries [Liquid Hand Soap, Shampoo, Conditioner, Body Wash, and Others]) and Dispensers [Liquid Hand Soap, Shampoo, Conditioner, and Body Wash]), By Application (Ordinary Hotels and Luxury Hotels), and Region Forecast, 2025-2032”

The term "hotel toiletry" describes a group of personal care items such as body washes, toothpaste, shampoos, conditioners, body lotions, shower gels, and bath and body oils. As it has a big impact on how guests feel about the hotel, bathroom amenities are regarded as a crucial component of hotel management.

Bathroom accessories usually feature the hotel's emblem in branded hotels or luxury hotel networks. From a hospitality perspective, bathroom facilities are essential to improving the reputation and brand image of hotel chains. On a broad scale, the rising need for business travel and training related to the workplace will support the expansion of the U.S. hotel toiletries market share during the course of the forecast period.

COVID-19 Pandemic's Temporary and Permanent Hotel Closures are Impeding Market Growth

Throughout 2020, the COVID-19 pandemic caused economic and public health concerns in the U.S. Due to the extraordinary pandemic, the hospitality sector is among those that have been severely damaged. In 2020, most hotels in the U.S. witnessed booking cancellations as a result of lockdowns and other COVID-19 limitations, while others were closed down permanently. In Beverly Hills, California, for instance, the Luxe Rodeo Drive hotel closed in September 2020 as a result of the pandemic's negative financial impacts.

The demand for bathroom amenities in 2020 was further reduced by the low occupancy rate and hotel closures in the U.S. Yet during the forecast period, demand is anticipated to recover and reach pre-pandemic levels, supported by a pickup in overseas travel.

Companies Focus on Innovative Products to Save Resources and Become Environment-friendly

In February 2021, Old Edwards Hotel & Spa in North Carolina hosted the unveiling of the "New Signature Dispenser" by Molton Brown, a luxury fragrance and toiletry producer with headquarters in the U.K. The resort or business claims that installing one dispenser may annually replace 18,250 bottles and reduce 137 kg of plastic trash from going to landfills.

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Increased Customer Awareness of Health and Hygiene will Drive more Demand for Products

Growing consumer concern over health and cleanliness drives industry expansion. People all around the U.S. are getting more and more hygienic, which is surging the product demand. This is due to rising health concerns, evolving lifestyles, and greater awareness of the need for personal care. Given the growing customer awareness of health and cleanliness, hotels in the U.S. place a strong emphasis on offering a range of hotel toiletries to encourage hygiene. Although hotel customers expect high-quality products in the bathrooms, the COVID-19 pandemic has also increased people's awareness of personal cleanliness. These elements are hastening the nationwide acceptance of new products.

However, liquid soaps, liquid shampoos, and other products that come in plastic bottles might end up in the trash after being used. These little bottles are disposed of in landfills, which is bad for the environment. In the coming years, the U.S. hotel toiletries market growth will be hampered by the growing number of environmentally conscious consumers in the U.S. and around the world.

Competitive Landscape

New Product Launches to Help Brands Gain Long-Term Competitive Advantages

The market is characterized by fierce competition, with both domestic and foreign players competing for the market share. To maintain their competitiveness, several industry participants have been creating a wide variety of novel items such as pure essential oils, liquid soaps, natural scents, shower gel, extra-mild soaps, and hotel shaving kits. The use of natural, vegan, or herbal raw materials to create bathroom products is quickly becoming a major business trend.

For instance, the U.S. hotel chain Ritz Carlton announced in November 2022 that it had partnered with the French luxury perfume company Diptyque to provide bath amenities. Luxurious bath products from Diptyque will be available in Ritz-Carlton hotels and resorts all around the world. To commemorate its collaboration with Diptyque, Ritz Carlton released a limited-edition gift package in December 2022.

Notable Industry Development:

• January 2022: IHG Hotels & Resorts, a British multinational hospitality company, announced in its press release that it expects to open 50 new properties in St. Louis, New Orleans, Tulum, Omaha, Vancouver, Lima, Washington, Baja, and the Galapagos under the company's "Indigo hotel" brand.

List of Key Players Profiled in the Report

• Essential Amenities (U.S.)


• Transmacro Amenities (U.S.)


• World Amenities (U.S.)


• Accent Amenities, Inc. (U.S.)


• Hancey Cosmetics (China)


• Kimirica Hunter International (India)


• Yangzhou Jiahua Guest & Daily Supply Co., Ltd. (China)


• HD Fragrances (France)


• StyleVision Hotel Supplies GmbH (Germany)


• Hara Naturals (India)

Further Report Findings

• With a market size of USD 2.13 billion, the West U.S. emerged as the largest market for hotel toiletries in 2022. The hotel and tourism sectors are expanding, especially in Idaho, Montana, Utah, California, Washington, and Hawaii, which helps the development of the West U.S. market.


• Other large U.S. market contributors include the Southeast, Middle West, and Northeast. While increased government spending on tourism is helping the southern U.S. market grow, major toiletry manufacturers in the Middle West U.S. are creating new goods such as body wash and moisturizers for hotels, which will surge the demand for the region's products.

Table of Segmentation